Rascasse Audience Intelligence

BAE Systems Target Market in United States

A data profile of the people who buy, follow and care about BAE Systems in United States — modelled from more than twelve digital signal sources. BAE Systems has an estimated audience of 835,170 people in United States.

#2among Firearm company in United States
#2731among Brand in United States#1698in Business & Career

The average BAE Systems fan in United States is 27.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Virginia, Texas.

Top brand affinities include Internet celebrity, Pizza Hut, Atlético Madrid, with strongest over-indexing on Internet celebrity (3.3× the country average).

Demographically, the BAE Systems audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Extroversion, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BAE Systems fan in United States is more female, around 27.6 years old, with strong Extroversion tendencies and a notable affinity for Internet celebrity.

Category: Business & Career · Type: Brand · Subtype: Firearm company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BAE Systems profile in United States.

Audience size
835K
in United States
Gender
70.7%♀
29.3% male
Age
27.6
average years
Country rank
#26680
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BAE Systems

70.7% are female, 29.3% are male, average age 27.6.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for BAE Systems audience in United States
MetricValue
Female70.7%
Male29.3%
Average age27.6
Estimated audience size835,170
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the BAE Systems audience in United States
Age bracketShare%
16-1955%
20-2920%
30-3912%
40-498%
50+4%
Fig. 04

Worldwide distribution

41.9%

of the worldwide BAE Systems audience comes from United States.

Worldwide audience distribution share by country for BAE Systems
CountryShare
United States41.9%
United Kingdom20.9%
Japan8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BAE Systems audience in United States is strongest.

Fig. 05

Top regions by affinity

BAE Systems customers by region in United States
#RegionReachAffinity×
01New Hampshire~30K8.57×
02Virginia~60K3.07×
03Colorado~30K2.39×
04Washington, District of Columbia~6K2.22×
05Iowa~10K2.04×
06Minnesota~20K1.92×
07Maryland~30K1.80×
08Massachusetts~30K1.71×
09Utah~10K1.64×
10Indiana~20K1.48×
11Alabama~20K1.47×
12Michigan~30K1.29×
13Kentucky~10K1.09×
14New Jersey~20K1.07×
15Pennsylvania~30K1.00×
16California~90K0.99×
17New York~40K0.97×
18South Carolina~10K0.83×
19Texas~50K0.77×
20Vermont~1K0.77×
21Connecticut~6K0.73×
22Maine~2K0.73×
23Arizona~10K0.72×
24Rhode Island~2K0.71×
25South Dakota~1K0.68×
26Alaska~1K0.65×
27North Dakota~1K0.65×
28New Mexico~3K0.64×
29Florida~30K0.62×
30Tennessee~10K0.62×
31Oklahoma~6K0.61×
32Hawaii~2K0.61×
33West Virginia~2K0.59×
34Montana~1K0.59×
35Delaware~1K0.58×
36North Carolina~10K0.57×
37Washington~9K0.54×
38Georgia~10K0.50×
39Idaho~2K0.50×
40Mississippi~3K0.49×
41Kansas~3K0.49×
42Nebraska~2K0.48×
43Ohio~10K0.44×
44Missouri~6K0.43×
45Arkansas~3K0.43×
46Illinois~10K0.42×
47Wisconsin~5K0.41×
48Oregon~4K0.40×
49Nevada~3K0.40×
50Louisiana~4K0.38×
Fig. 06

Affinity by region

Affinity by region — BAE Systems, United States
0.38×1.00×8.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BAE Systems audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BAE Systems audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports27.49×
02Atlético MadridSports8.03×
03San Diego PadresSports4.79×
04Teyana TaylorMovies & TV3.77×
05Internet celebrityInternet & Social Media3.30×
06La LigaSports3.16×
07Non-alcoholic beverageFood & Beverages2.93×
08FanaticsFashion & Accessoires2.76×
09Milwaukee BrewersSports2.75×
10Virtual realityTechnology & Electronics2.26×
11Detroit TigersSports2.20×
12Pizza HutFood & Beverages2.14×
13Eyelash extensionsBeauty & Wellness2.05×
14SnapchatInternet & Social Media1.99×
15Domino's PizzaFood & Beverages1.87×
16Britney SpearsMusic & Radio1.81×
17T-MobileTechnology & Electronics1.66×
18Real Madrid C.F.Sports1.61×
19TMZInternet & Social Media1.53×
20Discount storesShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BAE Systems audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BAE Systems audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.51×
Career OrientationPOWER1.43×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BAE Systems audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Luxury OrientationPREMIUM0.69×
Quality AwarenessPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BAE Systems's target market in United States?

BAE Systems's target market in United States covers an estimated 835,170 people, concentrated in California and Virginia.

02

What is the gender split and age of BAE Systems customers?

70.7% of the BAE Systems audience are female, 29.3% are male, with an average age of 27.6 years.

03

Which brands do BAE Systems fans like most?

BAE Systems fans show strongest brand affinity for Internet celebrity (3.3×), Pizza Hut (2.14×), and Atlético Madrid (8.03×) over the country average.

04

Where do BAE Systems fans live in United States?

BAE Systems fans in United States are most concentrated in California (reach ~90K), Virginia (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do BAE Systems fans also like?

Beyond BAE Systems itself, the audience over-indexes on Pizza Hut (2.14×), Atlético Madrid (8.03×), T-Mobile (1.66×), and Domino's Pizza (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Firearm company audiences in United States

See BAE Systems audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BAE Systems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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