BAE Systems Audience in United States

BAE Systems logo

BAE Systems has an estimated audience of 824,666 people in United States. 70.7% are female, 29.3% are male, average age 27.6. Top regions: California, Virginia, Texas. Top brand affinities: Combat sport, Racing, 3D printing, Panama, Arnold Palmer.

The average BAE Systems fan in United States is 27.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Combat sport, Racing, 3D printing, with strongest over-indexing on Combat sport (4.19× the country average). Demographically, the BAE Systems audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Firearm company

Demographics of BAE Systems fans

Demographic split for BAE Systems audience in United States
MetricValue
Female70.7%
Male29.3%
Average age27.6
Estimated audience size824,666

Audience persona

The typical BAE Systems fan in United States is more female, around 27.6 years old, with strong Extroversion tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for BAE Systems in United States
RegionReachAffinity
California86,8890.96×
Virginia60,4283.01×
Texas55,1300.78×
New York45,5530.99×
Florida35,4410.63×
Massachusetts31,9941.97×
Colorado31,3012.41×
New Hampshire30,0599.25×
Pennsylvania27,0200.97×
Maryland25,5661.8×
Michigan24,4931.14×
New Jersey20,0210.95×
Indiana16,8531.12×
North Carolina14,9330.6×
Alabama14,5221.26×
Minnesota14,2951.21×
Georgia12,8920.51×
Illinois12,5080.46×
Iowa12,4201.83×
Utah12,3831.68×
Ohio11,5120.45×
Arizona10,8200.64×
Tennessee10,5760.64×
South Carolina10,1850.82×
Washington10,0290.61×
Kentucky8,3020.8×
Connecticut6,4050.77×
Washington, District of Columbia6,0062.42×
Missouri5,6740.43×
Oklahoma5,5900.61×
Wisconsin4,9000.39×
Oregon3,4660.37×
Louisiana3,0740.29×
Kansas3,0130.46×
Nevada2,7560.35×
Mississippi2,5340.37×
New Mexico2,3770.57×
Maine2,0310.69×
Hawaii1,9690.56×
Rhode Island1,7500.67×
West Virginia1,7380.45×
Arkansas1,6510.24×
Nebraska1,4890.36×
Idaho1,4370.35×
Vermont1,0330.71×
South Dakota9860.52×
Delaware9630.42×
Montana8870.39×
North Dakota6820.4×
Alaska6000.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BAE Systems audience
BrandAffinityCategory
Combat sport4.19×Sports
Racing2.36×Cars & Mobility
3D printing1.95×Technology & Electronics
Panama2.11×Travel & Leisure
Arnold Palmer2.85×Sports
Mortgage insurance1.7×Business & Career
JTV (Indonesia)1.97×
Waterford2.84×Travel & Leisure
Isabela (province)4.33×
Roger Daltrey3.1×Movies & TV
Penn & Teller2.5×Movies & TV
Chili con carne2.38×Food & Beverages
E-box3.69×Health
Commercial mortgage1.85×Business & Career
Dental hygienist1.82×Health
Oliver Platt2.13×Movies & TV
Boracay2.38×Travel & Leisure
Overtone2.36×Beauty & Wellness
Picnic1.68×Kids & Family
Mackenzie Foy1.85×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BAE Systems audience
TraitClusterScore
ExtroversionTHRILL1.67
LGBTQ+ IdentityOPEN1.3
Urban LifestyleOPEN1.28
Price SensitivityPREMIUM1.24
Social Media UsageJOY1.16
SpiritualityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for BAE Systems
CountryShare
United States40.9%
United Kingdom21.7%
Japan8.5%

See BAE Systems audiences in other countries

More Firearm company audiences in United States

Frequently asked questions

How many fans does BAE Systems have in United States?

BAE Systems has an estimated audience of 824,666 people in United States, concentrated in California and Virginia.

What is the gender split and age of BAE Systems fans?

70.7% of BAE Systems fans are female, 29.3% are male, with an average age of 27.6 years.

Which brands do BAE Systems fans like most?

BAE Systems fans show strongest brand affinity for Combat sport (4.19×), Racing (2.36×), and 3D printing (1.95×) over the country average.

Where do BAE Systems fans live in United States?

BAE Systems fans in United States are most concentrated in California (reach 86,889), Virginia (reach 60,428), and Texas (reach 55,130). These three regions account for the largest share of the active audience.

What other brands do BAE Systems fans also like?

Beyond BAE Systems itself, the audience over-indexes on Racing (2.36×), 3D printing (1.95×), Panama (2.11×), and Arnold Palmer (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BAE Systems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.