Bally's Atlantic City Audience in United States
Bally's Atlantic City has an estimated audience of 362,347 people in United States. 50.6% are female, 49.4% are male, average age 46.3. Top brand affinities: Pro-Ject, Kevin Carroll, Waukesha County, Wisconsin, edureka, Mount Hermon.
Top brand affinities include Pro-Ject, Kevin Carroll, Waukesha County, Wisconsin, with strongest over-indexing on Pro-Ject (16.75× the country average). Demographically, the Bally's Atlantic City audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Bally's Atlantic City fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 46.3 |
| Estimated audience size | 362,347 |
Audience persona
The typical Bally's Atlantic City fan in United States is balanced, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for Pro-Ject.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 16.75× | Music & Radio |
| Kevin Carroll | 56.12× | Movies & TV |
| Waukesha County, Wisconsin | 17.17× | Travel & Leisure |
| edureka | 43.7× | Business & Career |
| Mount Hermon | 29.02× | Travel & Leisure |
| San Pellegrino | 6.96× | Food & Beverages |
| Google Wallet | 6.47× | Technology & Electronics |
| Google Analytics | 4.12× | Internet & Social Media |
| Noodle (Gorillaz) | 2.48× | Music & Radio |
| Mothercare | 2.24× | Kids & Family |
| Unique Gifts | 1.53× | Shopping |
| Jesse Plemons | 2.15× | Movies & TV |
| Nebraska Cornhuskers football | 2.14× | Sports |
| American Jewish University | 18.95× | Business & Career |
| Urban horticulture | 2.09× | Home & Garden |
| Justice | 1.66× | Politics & Society |
| Spear Education | 17.55× | Business & Career |
| Birthday Gifts | 1.62× | Kids & Family |
| Certified diabetes educator | 6.65× | Business & Career |
| Stracchino | 14.16× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.62 |
| Price Sensitivity | PREMIUM | 1.51 |
| Indulgence | JOY | 1.48 |
| Travelling | THRILL | 1.44 |
| Career Orientation | POWER | 1.4 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.7% |
| Canada | 3.6% |
| United Kingdom | 1.9% |
See Bally's Atlantic City audiences in other countries
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bally's Atlantic City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.