Barn Audience in United States

Barn logo

Barn has an estimated audience of 7,289,606 people in United States. 59.7% are female, 40.3% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Fairy godmother, headspace, Governor of Michigan, Cherish (group).

The average Barn fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Fairy godmother, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Barn audience skews more female with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Barn fans

Demographic split for Barn audience in United States
MetricValue
Female59.7%
Male40.3%
Average age43.5
Estimated audience size7,289,606

Audience persona

The typical Barn fan in United States is more female, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Barn in United States
RegionReachAffinity
California736,2010.92×
Texas686,9411.1×
Florida430,1610.87×
New York334,9120.82×
North Carolina249,7231.14×
Georgia243,2521.08×
Ohio235,3171.05×
Pennsylvania223,4090.91×
Illinois209,5440.86×
Michigan205,0531.08×
Virginia173,2510.98×
Washington162,4371.11×
Tennessee162,3041.11×
New Jersey157,5380.85×
Indiana152,1861.14×
Massachusetts132,8980.93×
Missouri128,0471.09×
Arizona124,0550.83×
South Carolina112,3761.02×
Wisconsin107,9800.98×
Alabama103,1171.01×
Colorado102,7340.89×
Maryland100,6520.8×
Kentucky97,2671.06×
Minnesota96,4750.92×
Oklahoma94,5971.17×
Oregon88,3021.06×
Arkansas84,0571.4×
Louisiana82,2000.87×
Utah80,7521.24×
Iowa69,5391.16×
Connecticut67,7310.93×
Kansas64,0941.12×
Mississippi56,1570.94×
Nevada53,6060.76×
Idaho45,0821.23×
West Virginia39,8751.17×
Nebraska36,0820.99×
New Hampshire35,7421.24×
New Mexico34,5770.95×
Maine28,5071.09×
Montana22,1751.1×
Hawaii21,4340.68×
Rhode Island19,2730.83×
North Dakota15,5161.04×
South Dakota15,2320.9×
Vermont15,0481.18×
Wyoming14,2291.32×
Delaware13,4890.67×
Washington, District of Columbia12,9220.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barn audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Fairy godmother15.39×Literature
headspace15.43×Health
Governor of Michigan11.8×Politics & Society
Cherish (group)16.57×Music & Radio
Goop6.95×Internet & Social Media
Wok7.84×Food & Beverages
Google Home7.35×Technology & Electronics
Hibachi8.4×Food & Beverages
Kikar HaShabbat16.64×News
Grace Slick8.2×Music & Radio
Pillow1.81×Home & Garden
Cryptic crossword12.79×Technology & Electronics
Vocal harmony3.65×Music & Radio
Hipster7.47×Politics & Society
El Paso County, Colorado9.09×Travel & Leisure
TV Fanatic7.3×Movies & TV
Ira Glass11.35×Music & Radio
Tech News5.89×Technology & Electronics
National Paralympic Committee14.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barn audience
TraitClusterScore
DIY MentalityTHRILL1.63
Need for SecurityCONSERVATISM1.22
IndividualismJOY1.17
Price SensitivityPREMIUM1.16
Convenience OrientationPREMIUM1.16
PatriotismCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Barn
CountryShare
United States55.1%
United Kingdom10.6%
Canada4.1%

See Barn audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Barn have in United States?

Barn has an estimated audience of 7,289,606 people in United States, concentrated in California and Texas.

What is the gender split and age of Barn fans?

59.7% of Barn fans are female, 40.3% are male, with an average age of 43.5 years.

Which brands do Barn fans like most?

Barn fans show strongest brand affinity for Keene, New Hampshire (675×), Fairy godmother (15.39×), and headspace (15.43×) over the country average.

Where do Barn fans live in United States?

Barn fans in United States are most concentrated in California (reach 736,201), Texas (reach 686,941), and Florida (reach 430,161). These three regions account for the largest share of the active audience.

What other brands do Barn fans also like?

Beyond Barn itself, the audience over-indexes on Fairy godmother (15.39×), headspace (15.43×), Governor of Michigan (11.8×), and Cherish (group) (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.