A data profile of the people who buy, follow and care about Bas Rutten in United States — modelled from more than twelve digital signal sources. Bas Rutten has an estimated audience of 515,430 people in United States.
The average Bas Rutten fan in United States is 33.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Anderson Silva, Freddie Freeman, Nate Diaz, with strongest over-indexing on Anderson Silva (83.75× the country average).
Demographically, the Bas Rutten audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bas Rutten fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Anderson Silva.
The key figures that characterise the Bas Rutten profile in United States.
33.1% are female, 66.9% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 33.6 |
| Estimated audience size | 515,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 9% |
of the worldwide Bas Rutten audience comes from United States.
| Country | Share |
|---|---|
| United States | 48.1% |
| United Kingdom | 7.1% |
| Germany | 7.1% |
Where the Bas Rutten audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~3K | 1.22× | |
| 02 | Oklahoma | ~7K | 1.20× | |
| 03 | Idaho | ~3K | 1.20× | |
| 04 | West Virginia | ~3K | 1.19× | |
| 05 | New Mexico | ~3K | 1.17× | |
| 06 | Montana | ~2K | 1.16× | |
| 07 | Nevada | ~6K | 1.12× | |
| 08 | Alaska | ~1K | 1.12× | |
| 09 | Kentucky | ~7K | 1.11× | |
| 10 | Texas | ~50K | 1.09× | |
| 11 | Arizona | ~10K | 1.09× | |
| 12 | Oregon | ~6K | 1.09× | |
| 13 | Missouri | ~9K | 1.08× | |
| 14 | California | ~60K | 1.06× | |
| 15 | New Hampshire | ~2K | 1.06× | |
| 16 | Colorado | ~9K | 1.05× | |
| 17 | Iowa | ~5K | 1.05× | |
| 18 | Kansas | ~4K | 1.04× | |
| 19 | North Dakota | ~1K | 1.04× | |
| 20 | Indiana | ~10K | 1.03× | |
| 21 | Washington | ~10K | 1.02× | |
| 22 | South Dakota | ~1K | 1.02× | |
| 23 | Arkansas | ~4K | 1.01× | |
| 24 | Pennsylvania | ~20K | 1.00× | |
| 25 | Ohio | ~20K | 1.00× | |
| 26 | Tennessee | ~10K | 1.00× | |
| 27 | Connecticut | ~5K | 1.00× | |
| 28 | Illinois | ~20K | 0.99× | |
| 29 | Nebraska | ~3K | 0.99× | |
| 30 | Rhode Island | ~2K | 0.99× | |
| 31 | New Jersey | ~10K | 0.98× | |
| 32 | Maine | ~2K | 0.98× | |
| 33 | Massachusetts | ~10K | 0.97× | |
| 34 | Utah | ~5K | 0.97× | |
| 35 | Michigan | ~10K | 0.96× | |
| 36 | Louisiana | ~6K | 0.96× | |
| 37 | Florida | ~30K | 0.91× | |
| 38 | New York | ~30K | 0.91× | |
| 39 | Vermont | <1K | 0.91× | |
| 40 | Mississippi | ~4K | 0.89× | |
| 41 | Wisconsin | ~7K | 0.88× | |
| 42 | Delaware | ~1K | 0.87× | |
| 43 | North Carolina | ~10K | 0.86× | |
| 44 | Virginia | ~10K | 0.86× | |
| 45 | Alabama | ~6K | 0.86× | |
| 46 | South Carolina | ~7K | 0.83× | |
| 47 | Minnesota | ~6K | 0.82× | |
| 48 | Georgia | ~10K | 0.79× | |
| 49 | Maryland | ~7K | 0.76× | |
| 50 | Washington, District of Columbia | ~1K | 0.71× |
The strongest cross-interests of the Bas Rutten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anderson Silva | Sports | 83.75× | ||
| 02 | Nate Diaz | Sports | 52.78× | ||
| 03 | Freddie Freeman | Sports | 42.18× | ||
| 04 | Randy Couture | Sports | 41.22× | ||
| 05 | Dolph Lundgren | Movies & TV | 33.02× | ||
| 06 | Tissot | Fashion & Accessoires | 24.76× | ||
| 07 | Daniel Cormier | Sports | 22.90× | ||
| 08 | Hunter Boots | Fashion & Accessoires | 22.28× | ||
| 09 | Erin Andrews | Sports | 20.00× | ||
| 10 | Avène | Beauty & Wellness | 20.00× | ||
| 11 | Bioderma | Beauty & Wellness | 19.10× | ||
| 12 | Nivea | Beauty & Wellness | 14.22× | ||
| 13 | Brock Lesnar | Sports | 12.94× | ||
| 14 | Jon Jones | Sports | 11.99× | ||
| 15 | Boston Marathon | Sports | 9.96× | ||
| 16 | Obsessed (2009 film) | Movies & TV | 8.66× | ||
| 17 | Boxing | Sports | 7.73× | ||
| 18 | Chuck Norris | Movies & TV | 4.16× | ||
| 19 | Mixed martial arts | Sports | 3.87× | ||
| 20 | Burger King | Food & Beverages | 2.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.23× | |
| Indulgence | JOY | 2.68× | |
| Pet Ownership | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| DIY Mentality | THRILL | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Bas Rutten has an estimated audience of 515,430 people in United States, concentrated in California and Texas.
33.1% of Bas Rutten fans are female, 66.9% are male, with an average age of 33.6 years.
Bas Rutten fans show strongest brand affinity for Anderson Silva (83.75×), Freddie Freeman (42.18×), and Nate Diaz (52.78×) over the country average.
Bas Rutten fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Bas Rutten itself, the audience over-indexes on Freddie Freeman (42.18×), Nate Diaz (52.78×), Dolph Lundgren (33.02×), and Tissot (24.76×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bas Rutten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.