Bas Rutten Audience in United States

Bas Rutten logo

Bas Rutten has an estimated audience of 519,656 people in United States. 33.1% are female, 66.9% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, NBC10 Philadelphia, UK garage, Mothercare, Iowa River.

The average Bas Rutten fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, NBC10 Philadelphia, UK garage, with strongest over-indexing on Lulu 黃路梓茵 (7.27× the country average). Demographically, the Bas Rutten audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Bas Rutten fans

Demographic split for Bas Rutten audience in United States
MetricValue
Female33.1%
Male66.9%
Average age33.6
Estimated audience size519,656

Audience persona

The typical Bas Rutten fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Bas Rutten in United States
RegionReachAffinity
California61,9361.08×
Texas47,4951.06×
Florida32,4590.92×
New York28,3760.98×
Illinois18,2091.05×
Pennsylvania18,1811.04×
Ohio16,3471.02×
North Carolina14,3250.92×
Michigan13,7181.01×
Georgia13,0920.82×
New Jersey13,0570.99×
Washington11,2991.08×
Arizona11,1431.05×
Virginia10,8810.86×
Tennessee10,6721.02×
Massachusetts10,4251.02×
Indiana10,3871.09×
Missouri9,1801.1×
Colorado8,7531.07×
Kentucky7,3401.13×
Oklahoma7,0051.21×
Oregon6,9591.17×
Maryland6,7580.76×
Wisconsin6,7490.86×
Louisiana6,6300.99×
South Carolina6,5080.83×
Minnesota6,0300.81×
Alabama5,9470.82×
Nevada5,8911.17×
Connecticut5,3481.03×
Iowa4,6721.09×
Utah4,6160.99×
Arkansas4,1940.98×
Kansas4,1731.02×
Mississippi3,4880.81×
Idaho3,1851.22×
New Mexico2,7961.07×
Hawaii2,7231.22×
West Virginia2,7071.12×
Nebraska2,5600.98×
New Hampshire2,1881.07×
Maine1,8651×
Montana1,7551.22×
Rhode Island1,5780.95×
Alaska1,2221.1×
South Dakota1,1400.95×
North Dakota1,0811.01×
Delaware1,0570.74×
Washington, District of Columbia1,0110.65×
Vermont7690.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bas Rutten audience
BrandAffinityCategory
Lulu 黃路梓茵7.27×Movies & TV
NBC10 Philadelphia20×Movies & TV
UK garage8.3×Music & Radio
Mothercare4.75×Kids & Family
Iowa River35.82×Travel & Leisure
Arco Iris27.39×Music & Radio
Alaska2.12×Travel & Leisure
Elsword20×Games
Home construction1.59×Home & Garden
Home equity2×Home & Garden
Pro-Ject4.15×Music & Radio
Minnesota1.74×Travel & Leisure
3D printing2.46×Technology & Electronics
Natural rubber1.75×Cars & Mobility
Litter box1.73×Pets & Animals
Jill Scott4.8×Music & Radio
Nationality1.66×Politics & Society
Bugatti Chiron7.69×Cars & Mobility
Kansas1.88×Travel & Leisure
Monogram2.73×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bas Rutten audience
TraitClusterScore
PatriotismCONSERVATISM2.71
IndulgenceJOY1.97
Pet OwnershipJOY1.43
Early Adopter MentalityPOWER1.37
Design AffinityPREMIUM1.36
SustainabilityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Bas Rutten
CountryShare
United States48.5%
United Kingdom7.0%
Germany6.7%

See Bas Rutten audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Bas Rutten have in United States?

Bas Rutten has an estimated audience of 519,656 people in United States, concentrated in California and Texas.

What is the gender split and age of Bas Rutten fans?

33.1% of Bas Rutten fans are female, 66.9% are male, with an average age of 33.6 years.

Which brands do Bas Rutten fans like most?

Bas Rutten fans show strongest brand affinity for Lulu 黃路梓茵 (7.27×), NBC10 Philadelphia (20×), and UK garage (8.3×) over the country average.

Where do Bas Rutten fans live in United States?

Bas Rutten fans in United States are most concentrated in California (reach 61,936), Texas (reach 47,495), and Florida (reach 32,459). These three regions account for the largest share of the active audience.

What other brands do Bas Rutten fans also like?

Beyond Bas Rutten itself, the audience over-indexes on NBC10 Philadelphia (20×), UK garage (8.3×), Mothercare (4.75×), and Iowa River (35.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bas Rutten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.