Baseball clothing and equipment Audience in United States
Baseball clothing and equipment has an estimated audience of 1,310,115 people in United States. 35.6% are female, 64.4% are male, average age 40.3. Top regions: California, New York. Top brand affinities: JTV (Indonesia), Pro-Ject, Elsword, Minnesota, Israel.
The average Baseball clothing and equipment fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York. Top brand affinities include JTV (Indonesia), Pro-Ject, Elsword, with strongest over-indexing on JTV (Indonesia) (7.31× the country average). Demographically, the Baseball clothing and equipment audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Sports Activity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Baseball
Demographics of Baseball clothing and equipment fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 40.3 |
| Estimated audience size | 1,310,115 |
Audience persona
The typical Baseball clothing and equipment fan in United States is more male, around 40.3 years old, with strong Sports Activity tendencies and a notable affinity for JTV (Indonesia).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 102,490 | 0.71× |
| New York | 94,341 | 1.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JTV (Indonesia) | 7.31× | |
| Pro-Ject | 4.86× | Music & Radio |
| Elsword | 17.86× | Games |
| Minnesota | 1.9× | Travel & Leisure |
| Israel | 1.93× | Travel & Leisure |
| Graham Greene | 5.55× | Literature |
| Fathead (brand) | 12.65× | Arts & Culture |
| Mad About You | 9.59× | Movies & TV |
| Nationality | 1.62× | Politics & Society |
| Sinaloa | 2.61× | Travel & Leisure |
| Consequence (rapper) | 4.49× | Music & Radio |
| South Asian cuisine | 5.84× | Food & Beverages |
| Justice | 1.84× | Politics & Society |
| Nebraska | 1.74× | Travel & Leisure |
| Ember.js | 13.53× | Technology & Electronics |
| Nebraska Cornhuskers football | 2.09× | Sports |
| Jesse Plemons | 1.96× | Movies & TV |
| Bridget Jones: The Edge of Reason | 11.6× | Movies & TV |
| Regional styles of Mexican music | 1.58× | Music & Radio |
| UK garage | 2.95× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.52 |
| Tradition | CONSERVATISM | 1.39 |
| Career Orientation | POWER | 1.36 |
| Luxury Orientation | PREMIUM | 1.36 |
| Early Adopter Mentality | POWER | 1.33 |
| Family Orientation | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.2% |
| South Korea | 3.5% |
| Canada | 3.3% |
See Baseball clothing and equipment audiences in other countries
- Baseball clothing and equipment — Germany
- Baseball clothing and equipment — United Kingdom
- Baseball clothing and equipment — France
- Baseball clothing and equipment — Italy
- Baseball clothing and equipment — Spain
- Baseball clothing and equipment — Brazil
- Baseball clothing and equipment — Japan
- Baseball clothing and equipment — South Korea
- Baseball clothing and equipment — India
More Baseball audiences in United States
- MLB (63,450,411)
- New York Yankees (27,112,314)
- Detroit Tigers (26,562,248)
- Chicago Cubs (20,317,705)
- Los Angeles Dodgers (19,256,138)
Frequently asked questions
How many fans does Baseball clothing and equipment have in United States?
Baseball clothing and equipment has an estimated audience of 1,310,115 people in United States, concentrated in California and New York.
What is the gender split and age of Baseball clothing and equipment fans?
35.6% of Baseball clothing and equipment fans are female, 64.4% are male, with an average age of 40.3 years.
Which brands do Baseball clothing and equipment fans like most?
Baseball clothing and equipment fans show strongest brand affinity for JTV (Indonesia) (7.31×), Pro-Ject (4.86×), and Elsword (17.86×) over the country average.
What other brands do Baseball clothing and equipment fans also like?
Beyond Baseball clothing and equipment itself, the audience over-indexes on Pro-Ject (4.86×), Elsword (17.86×), Minnesota (1.9×), and Israel (1.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Baseball clothing and equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.