Basement apartment Audience in United States

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Basement apartment has an estimated audience of 600,053 people in United States. 52.9% are female, 47.1% are male, average age 45.3. Top regions: New York, Illinois, California. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Tipsy Elves, Elsword.

The average Basement apartment fan in United States is 45.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Illinois, California. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Basement apartment audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Basement apartment fans

Demographic split for Basement apartment audience in United States
MetricValue
Female52.9%
Male47.1%
Average age45.3
Estimated audience size600,053

Audience persona

The typical Basement apartment fan in United States is balanced, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Basement apartment in United States
RegionReachAffinity
New York80,0232.39×
Illinois28,2681.41×
California27,2020.41×
Georgia26,3471.43×
New Jersey25,4011.66×
Maryland24,9292.42×
Texas23,0490.45×
Pennsylvania21,2091.05×
Virginia20,3661.39×
Massachusetts18,1451.53×
Florida17,5390.43×
North Carolina13,2810.74×
Utah13,2162.46×
Ohio12,9330.7×
Michigan11,1190.71×
Connecticut8,1641.36×
Colorado7,8920.83×
Washington7,6630.64×
Indiana7,6180.69×
Tennessee7,5470.63×
Missouri7,5310.78×
Wisconsin5,9670.66×
South Carolina5,5380.61×
Minnesota5,2010.6×
Alabama5,1660.62×
Louisiana4,6250.6×
Kentucky4,4480.59×
Oregon4,3410.63×
Arizona3,9240.32×
Rhode Island3,4171.79×
Washington, District of Columbia3,3581.86×
Kansas3,1730.67×
New Hampshire2,9721.26×
Mississippi2,9130.59×
Oklahoma2,7120.41×
Iowa2,7110.55×
Arkansas2,4030.49×
West Virginia2,2330.8×
Nebraska2,2170.74×
Nevada2,1990.38×
Idaho2,0620.69×
Alaska2,0571.6×
Maine2,0490.95×
Hawaii1,8180.7×
Montana1,7931.08×
New Mexico1,7920.6×
South Dakota1,7701.28×
North Dakota1,7231.4×
Delaware1,7131.03×
Wyoming1,6671.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Basement apartment audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.59×Technology & Electronics
Tipsy Elves16.13×Shopping
Elsword20×Games
The Historian16.48×Literature
Israel1.7×Travel & Leisure
Eurail16.57×Cars & Mobility
Governor of Michigan5.56×Politics & Society
Kansas1.94×Travel & Leisure
Academy Award for Best Original Score12.48×Movies & TV
Goop3.33×Internet & Social Media
Hipster5.96×Politics & Society
Vocal harmony2.75×Music & Radio
Parral, Chihuahua8.87×Travel & Leisure
Wok3.6×Food & Beverages
Jesse Plemons1.8×Movies & TV
Kendra Scott1.52×Fashion & Accessoires
Grinch2.02×Movies & TV
Wikia1.68×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Basement apartment audience
TraitClusterScore
Risk AppetiteTHRILL1.75
Family OrientationCONSERVATISM1.73
Quality AwarenessPREMIUM1.57
Luxury OrientationPREMIUM1.43
Career OrientationPOWER1.39
Design AffinityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Basement apartment
CountryShare
United States44.9%
Canada20.5%
United Kingdom13.5%

See Basement apartment audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Basement apartment have in United States?

Basement apartment has an estimated audience of 600,053 people in United States, concentrated in New York and Illinois.

What is the gender split and age of Basement apartment fans?

52.9% of Basement apartment fans are female, 47.1% are male, with an average age of 45.3 years.

Which brands do Basement apartment fans like most?

Basement apartment fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.59×) over the country average.

Where do Basement apartment fans live in United States?

Basement apartment fans in United States are most concentrated in New York (reach 80,023), Illinois (reach 28,268), and California (reach 27,202). These three regions account for the largest share of the active audience.

What other brands do Basement apartment fans also like?

Beyond Basement apartment itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.59×), Tipsy Elves (16.13×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Basement apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.