Basic research Audience in United States

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Basic research has an estimated audience of 1,602,295 people in United States. 51.6% are female, 48.4% are male, average age 43.5. Top regions: California, New York, Florida. Top brand affinities: Historic site, Whataburger, Emperor Entertainment Group, Natural rubber, The Journey (1959 film).

The average Basic research fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Historic site, Whataburger, Emperor Entertainment Group, with strongest over-indexing on Historic site (4.38× the country average). Demographically, the Basic research audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Urban Lifestyle, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Basic research fans

Demographic split for Basic research audience in United States
MetricValue
Female51.6%
Male48.4%
Average age43.5
Estimated audience size1,602,295

Audience persona

The typical Basic research fan in United States is balanced, around 43.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Basic research in United States
RegionReachAffinity
California172,0480.98×
New York82,1500.92×
Florida76,0410.7×
Texas69,7060.51×
Utah51,9773.62×
Pennsylvania41,4440.77×
North Carolina39,1350.81×
Illinois38,8720.73×
Virginia36,0070.92×
Massachusetts34,5831.1×
Georgia32,0890.65×
Maryland30,6401.11×
Michigan30,0050.72×
Ohio28,5820.58×
New Jersey25,8640.63×
Washington21,3210.66×
Arizona21,3090.65×
Kentucky20,1301×
Missouri19,5650.76×
Tennessee17,9830.56×
Colorado17,7180.7×
Louisiana16,3540.79×
Indiana15,1510.52×
Wisconsin14,9230.62×
Alabama14,0050.63×
South Carolina13,8230.57×
Mississippi12,5070.95×
Minnesota12,4130.54×
Kansas11,7810.93×
Oklahoma11,5060.65×
Connecticut10,7650.67×
West Virginia9,1111.22×
Oregon8,6350.47×
Iowa8,5220.65×
Montana7,9261.78×
Arkansas7,8430.59×
Nevada7,7750.5×
Hawaii7,5011.09×
Alaska7,2732.12×
Washington, District of Columbia6,8741.43×
Rhode Island6,7651.33×
Idaho6,7310.84×
New Hampshire6,5061.03×
Nebraska6,3710.79×
Maine6,2781.09×
South Dakota6,2581.69×
Vermont6,1792.2×
North Dakota6,0941.85×
Wyoming5,8962.48×
New Mexico5,8500.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Basic research audience
BrandAffinityCategory
Historic site4.38×Arts & Culture
Whataburger1.63×Food & Beverages
Emperor Entertainment Group10.24×Business & Career
Natural rubber1.76×Cars & Mobility
The Journey (1959 film)14.79×Movies & TV
Bully (2011 film)5.28×Movies & TV
Fairy godmother5.59×Literature
Governor of Michigan5.33×Politics & Society
Kingdom of Judah5.2×Politics & Society
3D printing1.73×Technology & Electronics
Pot roast6.14×Food & Beverages
Women's empowerment2.64×Politics & Society
Harlow7.28×Travel & Leisure
Vocal harmony2.79×Music & Radio
Goop3.26×Internet & Social Media
Business English3.33×Business & Career
Kendra Scott1.61×Fashion & Accessoires
Hebe3.38×Home & Garden
Hipster4.99×Politics & Society
Mathcore3.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Basic research audience
TraitClusterScore
Urban LifestyleOPEN1.84
IndividualismJOY1.72
Quality AwarenessPREMIUM1.7
Early Adopter MentalityPOWER1.61
SustainabilityBALANCE1.58
Risk AppetiteTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Basic research
CountryShare
United States28.7%
India10.9%
United Kingdom5.7%

See Basic research audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Basic research have in United States?

Basic research has an estimated audience of 1,602,295 people in United States, concentrated in California and New York.

What is the gender split and age of Basic research fans?

51.6% of Basic research fans are female, 48.4% are male, with an average age of 43.5 years.

Which brands do Basic research fans like most?

Basic research fans show strongest brand affinity for Historic site (4.38×), Whataburger (1.63×), and Emperor Entertainment Group (10.24×) over the country average.

Where do Basic research fans live in United States?

Basic research fans in United States are most concentrated in California (reach 172,048), New York (reach 82,150), and Florida (reach 76,041). These three regions account for the largest share of the active audience.

What other brands do Basic research fans also like?

Beyond Basic research itself, the audience over-indexes on Whataburger (1.63×), Emperor Entertainment Group (10.24×), Natural rubber (1.76×), and The Journey (1959 film) (14.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Basic research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.