Bassist Audience in United States

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Bassist has an estimated audience of 2,172,990 people in United States. 35.9% are female, 64.1% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Gloria, Dog breed, Staycation, Israel.

The average Bassist fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Gloria, Dog breed, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bassist audience skews more male with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Bassist fans

Demographic split for Bassist audience in United States
MetricValue
Female35.9%
Male64.1%
Average age33.0
Estimated audience size2,172,990

Audience persona

The typical Bassist fan in United States is more male, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Bassist in United States
RegionReachAffinity
California194,1940.81×
Texas179,2250.96×
Florida125,1080.85×
New York93,6120.77×
Pennsylvania77,5451.06×
Ohio76,6541.15×
Illinois69,9590.97×
Michigan59,6071.05×
North Carolina58,6080.9×
Georgia51,8290.77×
Arizona51,7331.17×
Tennessee47,2131.08×
Indiana46,9741.18×
New Jersey46,7270.85×
Washington41,3050.95×
Virginia41,1240.78×
Massachusetts37,2990.87×
Missouri36,8771.05×
Oklahoma31,5111.31×
Wisconsin31,2360.96×
South Carolina30,2850.93×
Alabama30,2531×
Maryland29,1610.78×
Colorado28,4300.83×
Kentucky27,1201×
Minnesota26,2200.84×
Oregon25,0401.01×
Louisiana23,9010.85×
Nevada21,2301.01×
Connecticut20,0540.92×
Iowa19,2541.08×
Arkansas18,3221.02×
Kansas17,3531.01×
Vermont16,5394.34×
Utah15,6710.81×
Mississippi13,2280.74×
New Mexico11,5921.06×
New Hampshire11,5131.34×
Idaho11,3851.04×
West Virginia10,2151.01×
Nebraska9,5690.88×
Maine7,6560.98×
Rhode Island6,5400.95×
Hawaii5,8010.62×
Montana5,5160.91×
Delaware5,1870.87×
South Dakota4,4360.88×
North Dakota3,6320.81×
Wyoming3,0400.94×
Alaska2,9290.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bassist audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Gloria20×Music & Radio
Dog breed2.45×Pets & Animals
Staycation6.28×Home & Garden
Israel3.4×Travel & Leisure
Product design2.97×Business & Career
Gift registry18.43×Kids & Family
Jaws6.81×Movies & TV
Natural rubber2.36×Cars & Mobility
Combat sport1.72×Sports
Springfield, Illinois11.46×Travel & Leisure
Urban Outfitters1.85×Shopping
Vocal harmony4.19×Music & Radio
Monmouth County, New Jersey8.89×Travel & Leisure
Iwi20×
Bank account2.21×Business & Career
Kento Yamazaki8.99×Movies & TV
Steampunk3.98×Fashion & Accessoires
Grinch3.21×Movies & TV
Home staging4.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bassist audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.5
Sports ActivityPOWER1.39
Luxury OrientationPREMIUM1.34
Risk AppetiteTHRILL1.32
PatriotismCONSERVATISM1.32
ExtroversionTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Bassist
CountryShare
United States29.1%
Japan8.1%
Brazil7.9%

See Bassist audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Bassist have in United States?

Bassist has an estimated audience of 2,172,990 people in United States, concentrated in California and Texas.

What is the gender split and age of Bassist fans?

35.9% of Bassist fans are female, 64.1% are male, with an average age of 33.0 years.

Which brands do Bassist fans like most?

Bassist fans show strongest brand affinity for Keene, New Hampshire (675×), Gloria (20×), and Dog breed (2.45×) over the country average.

Where do Bassist fans live in United States?

Bassist fans in United States are most concentrated in California (reach 194,194), Texas (reach 179,225), and Florida (reach 125,108). These three regions account for the largest share of the active audience.

What other brands do Bassist fans also like?

Beyond Bassist itself, the audience over-indexes on Gloria (20×), Dog breed (2.45×), Staycation (6.28×), and Israel (3.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bassist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.