Baylor Scheierman Audience in United States
Baylor Scheierman has an estimated audience of 433,551 people in United States. 39.0% are female, 61.0% are male, average age 34.3. Top brand affinities: Mathcore, Goop, Governor of Michigan, Grinch, Elsword.
Top brand affinities include Mathcore, Goop, Governor of Michigan, with strongest over-indexing on Mathcore (15.06× the country average). Demographically, the Baylor Scheierman audience skews more male with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Baylor Scheierman fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 34.3 |
| Estimated audience size | 433,551 |
Audience persona
The typical Baylor Scheierman fan in United States is more male, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 15.06× | Music & Radio |
| Goop | 9.93× | Internet & Social Media |
| Governor of Michigan | 13.15× | Politics & Society |
| Grinch | 6.77× | Movies & TV |
| Elsword | 26.01× | Games |
| Hipster | 15.19× | Politics & Society |
| Harlow | 17.12× | Travel & Leisure |
| Vocal harmony | 6.42× | Music & Radio |
| Fairy godmother | 10.39× | Literature |
| Wok | 8.86× | Food & Beverages |
| Historic site | 5.7× | Arts & Culture |
| No Escape (1994 film) | 14.33× | Movies & TV |
| Google Home | 7.91× | Technology & Electronics |
| La Jolla | 10.68× | Travel & Leisure |
| Hibachi | 8.66× | Food & Beverages |
| Pro-Ject | 4.36× | Music & Radio |
| TV Fanatic | 11.09× | Movies & TV |
| Guitarist (magazine) | 11.46× | Music & Radio |
| Combat sport | 1.51× | Sports |
| El Paso County, Colorado | 11.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.24 |
| Early Adopter Mentality | POWER | 1.14 |
| Social Media Usage | JOY | 1.04 |
| Extroversion | THRILL | 1 |
| Luxury Orientation | PREMIUM | 0.98 |
| Risk Appetite | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.0% |
| Brazil | 3.8% |
| Spain | 3.3% |
See Baylor Scheierman audiences in other countries
More Basketball audiences in United States
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- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Baylor Scheierman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.