Beanie (seamed cap) Audience in United States

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Beanie (seamed cap) has an estimated audience of 1,841,954 people in United States. 58.0% are female, 42.0% are male, average age 36.3. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, edureka.

The average Beanie (seamed cap) fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Beanie (seamed cap) audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Beanie (seamed cap) fans

Demographic split for Beanie (seamed cap) audience in United States
MetricValue
Female58.0%
Male42.0%
Average age36.3
Estimated audience size1,841,954

Audience persona

The typical Beanie (seamed cap) fan in United States is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Beanie (seamed cap) in United States
RegionReachAffinity
California311,5541.54×
Texas180,8841.14×
New York145,1621.41×
Florida141,4031.13×
Pennsylvania86,0801.39×
Georgia81,7361.44×
Illinois73,2191.19×
North Carolina61,6531.11×
New Jersey58,7731.25×
Ohio48,3150.85×
Virginia48,0481.07×
Washington46,6431.26×
Maryland43,4891.37×
Michigan43,0980.89×
Arizona42,6361.13×
Tennessee36,7520.99×
Massachusetts36,4031×
Alabama31,4041.22×
Indiana29,5920.88×
Missouri28,5940.96×
Louisiana27,5701.16×
South Carolina27,0590.98×
Colorado26,5520.91×
Utah25,2491.53×
Wisconsin24,0750.87×
Oregon22,4481.06×
Minnesota21,6630.82×
Kentucky20,4500.89×
Nevada19,1401.07×
Oklahoma18,1680.89×
Connecticut17,6580.96×
Mississippi16,3491.08×
Arkansas13,6330.9×
Kansas11,6900.81×
Iowa10,6660.7×
New Mexico8,8560.96×
Idaho8,3680.91×
Hawaii7,6910.97×
Nebraska6,5120.71×
Washington, District of Columbia6,4591.17×
West Virginia6,4020.75×
New Hampshire5,4860.76×
Delaware5,1441.01×
Rhode Island4,6610.8×
Maine4,4560.68×
Montana4,2550.83×
Alaska3,8850.99×
North Dakota2,5140.66×
South Dakota2,4610.58×
Vermont2,4160.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beanie (seamed cap) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
The Historian16.48×Literature
edureka30.9×Business & Career
Israel1.69×Travel & Leisure
Eurail16.57×Cars & Mobility
Goop3.47×Internet & Social Media
Governor of Michigan4.73×Politics & Society
Zoo Tycoon (series)12.49×Games
Parral, Chihuahua9.01×Travel & Leisure
Fairy godmother4.46×Literature
headspace5.19×Health
Wok3.59×Food & Beverages
Historic site2.33×Arts & Culture
Certified diabetes educator6.63×Business & Career
Hibachi3.66×Food & Beverages
Grinch1.83×Movies & TV
Cherish (group)4.85×Music & Radio
Jeep Wagoneer2.47×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beanie (seamed cap) audience
TraitClusterScore
SustainabilityBALANCE1.98
Price SensitivityPREMIUM1.42
IndulgenceJOY1.37
Urban LifestyleOPEN1.35
Pet OwnershipJOY1.32
ExtroversionTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Beanie (seamed cap)
CountryShare
United States52.0%
United Kingdom6.3%
Canada3.8%

See Beanie (seamed cap) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Beanie (seamed cap) have in United States?

Beanie (seamed cap) has an estimated audience of 1,841,954 people in United States, concentrated in California and Texas.

What is the gender split and age of Beanie (seamed cap) fans?

58.0% of Beanie (seamed cap) fans are female, 42.0% are male, with an average age of 36.3 years.

Which brands do Beanie (seamed cap) fans like most?

Beanie (seamed cap) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Beanie (seamed cap) fans live in United States?

Beanie (seamed cap) fans in United States are most concentrated in California (reach 311,554), Texas (reach 180,884), and New York (reach 145,162). These three regions account for the largest share of the active audience.

What other brands do Beanie (seamed cap) fans also like?

Beyond Beanie (seamed cap) itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), The Historian (16.48×), and edureka (30.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beanie (seamed cap). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.