Ben Griffin Audience in United States

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Ben Griffin has an estimated audience of 472,293 people in United States. 34.9% are female, 65.1% are male, average age 36.7. Top regions: North Carolina, Texas, Florida. Top brand affinities: PGA Championship, Ryder Cup, Rory McIlroy, Golf Channel, Golf equipment.

The average Ben Griffin fan in United States is 36.7 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, Florida. Top brand affinities include PGA Championship, Ryder Cup, Rory McIlroy, with strongest over-indexing on PGA Championship (17.1× the country average). Demographically, the Ben Griffin audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Ben Griffin fans

Demographic split for Ben Griffin audience in United States
MetricValue
Female34.9%
Male65.1%
Average age36.7
Estimated audience size472,293

Audience persona

The typical Ben Griffin fan in United States is more male, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for PGA Championship.

Top regions in United States

Top regions ranked by reach for Ben Griffin in United States
RegionReachAffinity
North Carolina40,4082.84×
Texas37,1430.91×
Florida35,0201.1×
California31,8170.61×
New York28,8141.09×
Ohio24,9221.71×
Georgia19,6811.35×
Pennsylvania19,2721.21×
Illinois18,9781.21×
South Carolina16,4912.32×
Massachusetts13,6801.47×
Michigan13,6331.1×
New Jersey12,5091.04×
Virginia12,0921.05×
Tennessee9,7421.03×
Arizona9,5250.99×
Missouri8,6541.14×
Indiana8,4120.97×
Alabama7,9031.2×
Colorado7,6691.03×
Minnesota7,3971.09×
Connecticut6,9801.47×
Kentucky6,9131.17×
Wisconsin6,8390.96×
Maryland6,5480.81×
Washington5,7280.6×
Louisiana4,6110.76×
Iowa4,2401.09×
Oklahoma3,8170.73×
Kansas3,6410.98×
Oregon3,2330.6×
Mississippi2,8680.74×
Nevada2,8510.62×
Arkansas2,7650.71×
Utah2,5410.6×
Nebraska2,3170.98×
New Hampshire2,0031.08×
Washington, District of Columbia1,5871.12×
West Virginia1,5360.7×
Idaho1,5350.65×
Rhode Island1,5131.01×
Hawaii1,4770.73×
Maine1,4420.85×
Delaware1,0770.83×
New Mexico1,0410.44×
Montana1,0300.79×
North Dakota1,0111.04×
South Dakota8650.79×
Vermont7190.87×
Wyoming3870.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ben Griffin audience
BrandAffinityCategory
PGA Championship17.1×Sports
Ryder Cup21.99×Sports
Rory McIlroy19.27×Sports
Golf Channel7.63×Sports
Golf equipment7.44×Sports
PGA Tour6.54×Sports
Golf ball7.4×Sports
Golf club6.53×Sports
Scottie Scheffler9.78×Sports
U.S. Open (golf)14.99×Sports
Jordan Spieth15.1×Sports
Scotty Cameron30.9×Sports
Golf World27.41×Sports
Golf course4.5×Sports
Shane Lowry (golfer)22.32×Sports
Tiger Woods7.2×Sports
Bryson DeChambeau9.48×Sports
Rickie Fowler13.06×Sports
PUMA Golf23.19×Sports
Titleist7.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ben Griffin audience
TraitClusterScore
Luxury OrientationPREMIUM1.63
Family OrientationCONSERVATISM1.57
Sports ActivityPOWER1.31
LGBTQ+ IdentityOPEN1.27
SustainabilityBALANCE1.21
Quality AwarenessPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Ben Griffin
CountryShare
United States76.7%
United Kingdom6.2%
Canada4.7%

See Ben Griffin audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Ben Griffin have in United States?

Ben Griffin has an estimated audience of 472,293 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of Ben Griffin fans?

34.9% of Ben Griffin fans are female, 65.1% are male, with an average age of 36.7 years.

Which brands do Ben Griffin fans like most?

Ben Griffin fans show strongest brand affinity for PGA Championship (17.1×), Ryder Cup (21.99×), and Rory McIlroy (19.27×) over the country average.

Where do Ben Griffin fans live in United States?

Ben Griffin fans in United States are most concentrated in North Carolina (reach 40,408), Texas (reach 37,143), and Florida (reach 35,020). These three regions account for the largest share of the active audience.

What other brands do Ben Griffin fans also like?

Beyond Ben Griffin itself, the audience over-indexes on Ryder Cup (21.99×), Rory McIlroy (19.27×), Golf Channel (7.63×), and Golf equipment (7.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Griffin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.