Rascasse Audience Intelligence

Ben Griffin Audience in United States

A data profile of the people who buy, follow and care about Ben Griffin in United States — modelled from more than twelve digital signal sources. Ben Griffin has an estimated audience of 343,375 people in United States.

#107among Golf in United States#11231among Person in United States#4494in Sports

The average Ben Griffin fan in United States is 36.7 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, California.

Top brand affinities include PGA Championship, Ryder Cup, Rory McIlroy, with strongest over-indexing on PGA Championship (17.1× the country average).

Demographically, the Ben Griffin audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ben Griffin fan in United States is more male, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for PGA Championship.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ben Griffin profile in United States.

Audience size
343K
in United States
Gender
34.5%♀
65.5% male
Age
36.7
average years
Country rank
#45065
Person in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ben Griffin fans

34.5% are female, 65.5% are male, average age 36.7.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Ben Griffin audience in United States
MetricValue
Female34.5%
Male65.5%
Average age36.7
Estimated audience size343,375
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Ben Griffin audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Ben Griffin audience comes from United States.

Worldwide audience distribution share by country for Ben Griffin
CountryShare
United States69.7%
United Kingdom8.3%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ben Griffin audience in United States is strongest.

Fig. 05

Top regions by affinity

Ben Griffin fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~30K2.44×
02South Carolina~10K2.08×
03Massachusetts~10K1.54×
04Connecticut~7K1.43×
05Ohio~20K1.26×
06Illinois~20K1.24×
07Minnesota~8K1.22×
08Georgia~20K1.21×
09Missouri~9K1.21×
10Washington, District of Columbia~2K1.20×
11New York~30K1.17×
12Iowa~4K1.13×
13Nebraska~3K1.13×
14North Dakota~1K1.13×
15Pennsylvania~20K1.11×
16New Jersey~10K1.11×
17Colorado~8K1.07×
18Alabama~7K1.07×
19Florida~30K1.06×
20Wisconsin~7K1.04×
21Virginia~10K1.02×
22Kentucky~6K1.02×
23New Hampshire~2K1.02×
24Indiana~9K1.01×
25Michigan~10K1.00×
26Tennessee~9K0.99×
27Kansas~4K0.99×
28Rhode Island~1K0.96×
29South Dakota~1K0.96×
30Vermont<1K0.96×
31Arizona~9K0.94×
32Delaware~1K0.93×
33Maine~2K0.92×
34Montana~1K0.92×
35Maryland~7K0.89×
36Alaska<1K0.89×
37West Virginia~2K0.86×
38Hawaii~2K0.85×
39Mississippi~3K0.84×
40Arkansas~3K0.83×
41Idaho~2K0.83×
42Louisiana~5K0.82×
43Texas~30K0.80×
44Oklahoma~4K0.79×
45Nevada~4K0.77×
46Utah~3K0.76×
47New Mexico~2K0.76×
48Oregon~4K0.72×
49California~30K0.65×
50Washington~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Ben Griffin, United States
0.65×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ben Griffin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ben Griffin audience
#·InterestCategoryAffinity×
01Scotty CameronSports30.90×
02Golf WorldSports27.41×
03PUMA GolfSports23.19×
04Shane LowrySports22.32×
05Ryder CupSports21.99×
06Rory McIlroySports19.27×
07PGA ChampionshipSports17.10×
08Jordan SpiethSports15.10×
09U.S. Open (golf)Sports14.99×
10Brooks KoepkaSports14.02×
11Rickie FowlerSports13.06×
12Scottie SchefflerSports9.78×
13Masters TournamentSports9.16×
14Golf ChannelSports7.63×
15Golf equipmentSports7.44×
16Golf ballSports7.40×
17Tiger WoodsSports7.20×
18PGA TourSports6.54×
19Golf clubSports6.53×
20Golf courseSports4.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ben Griffin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ben Griffin audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.84×
Quality AwarenessPREMIUM1.32×
Luxury OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ben Griffin audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
MindfulnessBALANCE0.71×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ben Griffin have in United States?

Ben Griffin has an estimated audience of 343,375 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Ben Griffin fans?

34.5% of Ben Griffin fans are female, 65.5% are male, with an average age of 36.7 years.

03

Which brands do Ben Griffin fans like most?

Ben Griffin fans show strongest brand affinity for PGA Championship (17.1×), Ryder Cup (21.99×), and Rory McIlroy (19.27×) over the country average.

04

Where do Ben Griffin fans live in United States?

Ben Griffin fans in United States are most concentrated in North Carolina (reach ~30K), Florida (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ben Griffin fans also like?

Beyond Ben Griffin itself, the audience over-indexes on Ryder Cup (21.99×), Rory McIlroy (19.27×), Masters Tournament (9.16×), and Golf Channel (7.63×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Ben Griffin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Griffin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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