Berklee College of Music Audience in United States

Berklee College of Music logo

Berklee College of Music has an estimated audience of 1,191,794 people in United States. 45.2% are female, 54.8% are male, average age 35.8. Top regions: Massachusetts, California, New York. Top brand affinities: Israel, Dog breed, Springfield, Illinois, Combat sport, Bank account.

The average Berklee College of Music fan in United States is 35.8 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Israel, Dog breed, Springfield, Illinois, with strongest over-indexing on Israel (11.98× the country average). Demographically, the Berklee College of Music audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Berklee College of Music fans

Demographic split for Berklee College of Music audience in United States
MetricValue
Female45.2%
Male54.8%
Average age35.8
Estimated audience size1,191,794

Audience persona

The typical Berklee College of Music fan in United States is balanced, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Berklee College of Music in United States
RegionReachAffinity
Massachusetts194,7708.3×
California176,2741.34×
New York101,1171.52×
Texas79,9230.78×
Florida67,2850.83×
New Jersey44,9981.48×
Pennsylvania37,5880.94×
Illinois36,1060.91×
Georgia31,4300.86×
Virginia29,2931.01×
North Carolina28,8060.8×
Maryland23,2131.13×
Connecticut22,6911.9×
Washington22,3640.94×
Ohio22,1480.6×
Tennessee21,0080.88×
Michigan19,8010.64×
Colorado15,4380.82×
Arizona14,8100.61×
Indiana13,4860.62×
Minnesota12,5720.74×
Wisconsin11,8180.66×
Oregon11,3350.83×
South Carolina11,2980.63×
Missouri11,2410.59×
Alabama10,1520.61×
New Hampshire9,6152.05×
Louisiana9,5340.62×
Kentucky8,2420.55×
Rhode Island7,7902.05×
Utah7,5110.7×
Nevada7,5110.65×
Oklahoma6,9400.52×
Maine6,5411.53×
Kansas5,2650.56×
Iowa5,1750.53×
Arkansas5,1480.52×
Washington, District of Columbia4,5541.27×
Hawaii4,3380.85×
Mississippi4,2510.43×
Vermont3,8661.85×
New Mexico3,4630.58×
Idaho3,0140.5×
Nebraska2,7590.46×
West Virginia2,7500.5×
Delaware2,5960.79×
South Dakota1,8620.68×
Montana1,7890.54×
Alaska1,3610.53×
North Dakota8040.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Berklee College of Music audience
BrandAffinityCategory
Israel11.98×Travel & Leisure
Dog breed2.09×Pets & Animals
Springfield, Illinois18.51×Travel & Leisure
Combat sport2.63×Sports
Bank account3.75×Business & Career
Morphine (band)10.44×Music & Radio
Home construction1.72×Home & Garden
Corona (band)6.19×Music & Radio
Product design2.05×Business & Career
Jesse Plemons3.51×Movies & TV
Natural rubber2.08×Cars & Mobility
Pro-Ject4.02×Music & Radio
UK garage5.13×Music & Radio
Isometric exercise8.07×Sports
Alaska1.52×Travel & Leisure
Nebraska Cornhuskers football3.16×Sports
JibJab5.07×Internet & Social Media
Home staging4.07×Home & Garden
On the Border Mexican Grill & Cantina4.72×Food & Beverages
Chromebook3.86×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Berklee College of Music audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
Early Adopter MentalityPOWER1.64
Risk AppetiteTHRILL1.53
Sports ActivityPOWER1.5
TraditionCONSERVATISM1.5
SustainabilityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for Berklee College of Music
CountryShare
United States32.0%
Japan9.6%
India7.0%

See Berklee College of Music audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Berklee College of Music have in United States?

Berklee College of Music has an estimated audience of 1,191,794 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Berklee College of Music fans?

45.2% of Berklee College of Music fans are female, 54.8% are male, with an average age of 35.8 years.

Which brands do Berklee College of Music fans like most?

Berklee College of Music fans show strongest brand affinity for Israel (11.98×), Dog breed (2.09×), and Springfield, Illinois (18.51×) over the country average.

Where do Berklee College of Music fans live in United States?

Berklee College of Music fans in United States are most concentrated in Massachusetts (reach 194,770), California (reach 176,274), and New York (reach 101,117). These three regions account for the largest share of the active audience.

What other brands do Berklee College of Music fans also like?

Beyond Berklee College of Music itself, the audience over-indexes on Dog breed (2.09×), Springfield, Illinois (18.51×), Combat sport (2.63×), and Bank account (3.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Berklee College of Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.