Rascasse Audience Intelligence

Berklee College of Music Audience in United States

Name: Berklee College of Music — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Berklee College of Music in United States — modelled from more than twelve digital signal sources. Berklee College of Music has an estimated audience of 1,191,794 people in United States.

#112among University in United States #1822among POI in United States #1413in Business & Career

The average Berklee College of Music fan in United States is 35.8 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include Contemporary classical music, TuneCore, Ray Charles, with strongest over-indexing on Contemporary classical music (16.89× the country average).

Demographically, the Berklee College of Music audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Berklee College of Music fan in United States is balanced, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Contemporary classical music.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berklee College of Music profile in United States.

Audience size

1.2M

in United States

Gender

45.2%♀

54.8% male

Age

35.8

average years

Country rank

#20982

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Berklee College of Music fans

45.2% are female, 54.8% are male, average age 35.8.

Fig. 02

Gender split

45.2%

Female

54.8%

Male

Demographic split for Berklee College of Music audience in United States
Metric	Value
Female	45.2%
Male	54.8%
Average age	35.8
Estimated audience size	1,191,794

Fig. 03

Age distribution

Age distribution of the Berklee College of Music audience in United States
Age bracket	Share	%
16-19		31%
20-29		20%
30-39		15%
40-49		16%
50+		18%

Fig. 04

Worldwide distribution

32.0%

of the worldwide Berklee College of Music audience comes from United States.

Worldwide audience distribution share by country for Berklee College of Music
Country	Share
United States	32.0%
Japan	9.6%
India	7.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berklee College of Music audience in United States is strongest.

Fig. 05

Top regions by affinity

Berklee College of Music fans by region: top regions in United States
#	Region	Reach	×
01	Massachusetts	~300K	11.18×
02	New Hampshire	~9K	2.00×
03	Rhode Island	~7K	1.93×
04	Connecticut	~20K	1.70×
05	Vermont	~4K	1.70×
06	Maine	~6K	1.46×
07	New Jersey	~40K	1.33×
08	New York	~90K	1.30×
09	California	~200K	1.20×
10	Washington, District of Columbia	~4K	1.15×
11	Maryland	~20K	1.06×
12	Virginia	~30K	0.93×
13	Pennsylvania	~40K	0.89×
14	Hawaii	~4K	0.87×
15	Delaware	~3K	0.87×
16	Washington	~20K	0.85×
17	Illinois	~30K	0.81×
18	Georgia	~30K	0.80×
19	Tennessee	~20K	0.80×
20	North Carolina	~30K	0.77×
21	Oregon	~10K	0.77×
22	Colorado	~10K	0.76×
23	Florida	~60K	0.75×
24	South Dakota	~2K	0.74×
25	Alaska	~2K	0.74×
26	Texas	~70K	0.72×
27	Minnesota	~10K	0.69×
28	Montana	~2K	0.69×
29	Utah	~7K	0.68×
30	North Dakota	~2K	0.68×
31	South Carolina	~10K	0.65×
32	Nevada	~7K	0.65×
33	New Mexico	~4K	0.65×
34	Indiana	~10K	0.64×
35	Wisconsin	~10K	0.64×
36	Arkansas	~6K	0.63×
37	Idaho	~4K	0.63×
38	West Virginia	~4K	0.63×
39	Louisiana	~10K	0.62×
40	Kansas	~6K	0.62×
41	Arizona	~10K	0.61×
42	Michigan	~20K	0.60×
43	Alabama	~10K	0.60×
44	Nebraska	~4K	0.59×
45	Missouri	~10K	0.58×
46	Mississippi	~6K	0.58×
47	Ohio	~20K	0.57×
48	Kentucky	~9K	0.57×
49	Iowa	~6K	0.57×
50	Oklahoma	~7K	0.56×

Affinity by region — Berklee College of Music, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berklee College of Music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berklee College of Music audience
#	Interest	Category	×
01	TuneCore	Music & Radio	20.39×
02	GarageBand	Music & Radio	19.58×
03	Roger Taylor (Queen drummer)	Music & Radio	19.57×
04	Ray Charles	Music & Radio	17.98×
05	Contemporary classical music	Music & Radio	16.89×
06	Matthew Goode	Movies & TV	16.68×
07	American Musical Supply	Shopping	15.59×
08	School of Rock	Movies & TV	13.62×
09	Eddie Van Halen	Music & Radio	11.34×
10	Skillshare	Kids & Family	8.25×
11	Film score	Music & Radio	7.11×
12	Master class	Business & Career	5.61×
13	Patreon	Internet & Social Media	4.55×
14	Apple Music	Music & Radio	3.02×
15	Livemusic	Music & Radio	2.40×
16	Do it yourself (DIY)	Home & Garden	2.10×
17	Superman	Movies & TV	1.93×
18	Google Drive	Technology & Electronics	1.92×
19	Spotify	Internet & Social Media	1.73×
20	Harry Potter	Movies & TV	1.72×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berklee College of Music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Berklee College of Music audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	1.52×
Risk Appetite	THRILL	1.49×
Early Adopter Mentality	POWER	1.48×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Berklee College of Music audience · Rather not
Trait	Cluster	Score
Family Orientation	CONSERVATISM	0.66×
Quality Awareness	PREMIUM	0.80×
Convenience Orientation	PREMIUM	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Berklee College of Music have in United States?

Berklee College of Music has an estimated audience of 1,191,794 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Berklee College of Music fans?

45.2% of Berklee College of Music fans are female, 54.8% are male, with an average age of 35.8 years.

Which brands do Berklee College of Music fans like most?

Berklee College of Music fans show strongest brand affinity for Contemporary classical music (16.89×), TuneCore (20.39×), and Ray Charles (17.98×) over the country average.

Where do Berklee College of Music fans live in United States?

Berklee College of Music fans in United States are most concentrated in Massachusetts (reach ~300K), California (reach ~200K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do Berklee College of Music fans also like?

Beyond Berklee College of Music itself, the audience over-indexes on TuneCore (20.39×), Ray Charles (17.98×), Film score (7.11×), and School of Rock (13.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Berklee College of Music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Berklee College of Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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