Bethesda, Maryland Audience in United States

Bethesda, Maryland logo

Bethesda, Maryland has an estimated audience of 3,012,551 people in United States. 51.1% are female, 48.9% are male, average age 40.1. Top regions: Maryland, California, Texas. Top brand affinities: Regional styles of Mexican music, Urban Outfitters, Jesse Plemons, Natural rubber, Kendra Scott.

The average Bethesda, Maryland fan in United States is 40.1 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, California, Texas. Top brand affinities include Regional styles of Mexican music, Urban Outfitters, Jesse Plemons, with strongest over-indexing on Regional styles of Mexican music (8.01× the country average). Demographically, the Bethesda, Maryland audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Bethesda, Maryland fans

Demographic split for Bethesda, Maryland audience in United States
MetricValue
Female51.1%
Male48.9%
Average age40.1
Estimated audience size3,012,551

Audience persona

The typical Bethesda, Maryland fan in United States is balanced, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Bethesda, Maryland in United States
RegionReachAffinity
Maryland241,3714.66×
California229,3510.69×
Texas206,7910.8×
Virginia146,6612×
Florida142,7610.7×
New York114,7370.68×
Pennsylvania84,7470.84×
Ohio81,2130.88×
North Carolina78,9910.87×
Illinois71,3120.71×
Georgia69,6300.75×
Michigan67,7710.86×
Washington58,6730.97×
Tennessee58,6500.97×
Missouri53,4701.1×
Indiana50,3300.91×
Arizona50,1020.81×
Washington, District of Columbia49,7665.5×
New Jersey47,8000.62×
Massachusetts40,1940.68×
Kentucky39,3241.04×
Colorado38,8850.82×
Oklahoma37,8721.13×
Wisconsin36,3620.8×
Minnesota35,2370.82×
South Carolina33,8110.75×
Oregon33,3770.97×
Alabama29,4580.7×
Louisiana27,0590.7×
Utah22,9130.85×
Arkansas22,0270.89×
Nevada20,4170.7×
Kansas19,6690.83×
Connecticut18,8040.62×
Iowa17,9490.72×
Mississippi17,0770.69×
West Virginia16,8381.2×
Idaho13,0940.87×
New Mexico12,1630.81×
Nebraska11,4410.76×
New Hampshire8,9360.75×
Maine8,4400.78×
Hawaii7,1650.55×
Montana6,9930.84×
South Dakota6,1370.88×
Delaware5,9870.72×
Rhode Island5,7920.6×
Alaska5,6670.88×
North Dakota5,1200.83×
Wyoming3,9130.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bethesda, Maryland audience
BrandAffinityCategory
Regional styles of Mexican music8.01×Music & Radio
Urban Outfitters2.12×Shopping
Jesse Plemons3.29×Movies & TV
Natural rubber1.88×Cars & Mobility
Kendra Scott2.28×Fashion & Accessoires
Public speaking2.85×Politics & Society
Nebraska Cornhuskers football2.37×Sports
Kansas1.67×Travel & Leisure
Bank account1.54×Business & Career
Urban horticulture2.22×Home & Garden
Noodle (Gorillaz)2.11×Music & Radio
Cam Ward2.14×Sports
edureka20.17×Business & Career
Islamism8.01×Politics & Society
Northrop Grumman3.2×Business & Career
Keene, New Hampshire9.59×Travel & Leisure
Charlamagne Tha God4.5×Movies & TV
Girolando cattle11.91×Pets & Animals
Isla Holbox10.7×Travel & Leisure
Steampunk2.02×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bethesda, Maryland audience
TraitClusterScore
Risk AppetiteTHRILL2.19
Luxury OrientationPREMIUM1.95
PatriotismCONSERVATISM1.71
TravellingTHRILL1.62
IndulgenceJOY1.47
Design AffinityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Bethesda, Maryland
CountryShare
United States49.6%
India4.7%
Canada4.0%

See Bethesda, Maryland audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Bethesda, Maryland have in United States?

Bethesda, Maryland has an estimated audience of 3,012,551 people in United States, concentrated in Maryland and California.

What is the gender split and age of Bethesda, Maryland fans?

51.1% of Bethesda, Maryland fans are female, 48.9% are male, with an average age of 40.1 years.

Which brands do Bethesda, Maryland fans like most?

Bethesda, Maryland fans show strongest brand affinity for Regional styles of Mexican music (8.01×), Urban Outfitters (2.12×), and Jesse Plemons (3.29×) over the country average.

Where do Bethesda, Maryland fans live in United States?

Bethesda, Maryland fans in United States are most concentrated in Maryland (reach 241,371), California (reach 229,351), and Texas (reach 206,791). These three regions account for the largest share of the active audience.

What other brands do Bethesda, Maryland fans also like?

Beyond Bethesda, Maryland itself, the audience over-indexes on Urban Outfitters (2.12×), Jesse Plemons (3.29×), Natural rubber (1.88×), and Kendra Scott (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bethesda, Maryland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.