Betty Crocker Audience in United States

Betty Crocker logo

Betty Crocker has an estimated audience of 1,829,846 people in United States. 81.1% are female, 18.9% are male, average age 43.6. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, headspace, Grace Slick, Wok.

The average Betty Crocker fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (11.51× the country average). Demographically, the Betty Crocker audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Betty Crocker fans

Demographic split for Betty Crocker audience in United States
MetricValue
Female81.1%
Male18.9%
Average age43.6
Estimated audience size1,829,846

Audience persona

The typical Betty Crocker fan in United States is more female, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Betty Crocker in United States
RegionReachAffinity
California167,1960.83×
Texas149,8300.95×
New York108,7431.06×
Florida105,0170.85×
Ohio68,9041.22×
Pennsylvania64,4411.05×
Illinois61,3581.01×
Michigan56,3081.18×
North Carolina52,0440.95×
Georgia52,0310.92×
New Jersey43,9250.94×
Minnesota40,7611.55×
Virginia40,1280.9×
Washington36,0410.98×
Indiana35,9811.08×
Arizona35,6970.96×
Tennessee33,0620.9×
Massachusetts31,8780.88×
Wisconsin31,1611.13×
Missouri30,3291.03×
Maryland28,5460.91×
South Carolina25,5310.93×
Louisiana24,2341.03×
Kentucky24,1011.05×
Alabama23,3290.91×
Colorado22,9320.8×
Oregon21,5691.03×
Oklahoma21,0991.04×
Connecticut19,6571.07×
Iowa18,6561.24×
Kansas15,7651.09×
Arkansas15,4961.03×
Mississippi15,1131×
Utah14,7780.9×
Nevada14,7320.83×
Nebraska10,1051.1×
West Virginia9,6161.13×
Idaho9,3901.02×
New Mexico8,2200.9×
New Hampshire8,0021.11×
Maine7,9901.22×
Hawaii5,6410.72×
Rhode Island5,5850.96×
Montana5,1031.01×
North Dakota4,6231.23×
Delaware4,5730.91×
South Dakota4,5211.07×
Alaska3,7180.95×
Vermont3,4611.08×
Washington, District of Columbia3,2770.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Betty Crocker audience
BrandAffinityCategory
Goop11.51×Internet & Social Media
Governor of Michigan13.51×Politics & Society
headspace17.01×Health
Grace Slick13.55×Music & Radio
Wok9.98×Food & Beverages
Cherish (group)15.97×Music & Radio
Google Home9.23×Technology & Electronics
Hibachi9.79×Food & Beverages
Elsword20.25×Games
Strategic human resource planning10.04×Business & Career
Grinch4.32×Movies & TV
Fairy godmother8.02×Literature
Whataburger1.69×Food & Beverages
El Paso County, Colorado11.95×Travel & Leisure
Kikar HaShabbat15.07×News
Cryptic crossword14.07×Technology & Electronics
Pillow1.93×Home & Garden
TV Fanatic9.44×Movies & TV
Vocal harmony3.93×Music & Radio
Ira Glass14.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Betty Crocker audience
TraitClusterScore
Price SensitivityPREMIUM1.41
Community OrientationOPEN1.4
Convenience OrientationPREMIUM1.37
Family OrientationCONSERVATISM1.36
ExtroversionTHRILL1.34
IndulgenceJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Betty Crocker
CountryShare
United States70.9%
Canada4.1%
United Kingdom3.9%

See Betty Crocker audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Betty Crocker have in United States?

Betty Crocker has an estimated audience of 1,829,846 people in United States, concentrated in California and Texas.

What is the gender split and age of Betty Crocker fans?

81.1% of Betty Crocker fans are female, 18.9% are male, with an average age of 43.6 years.

Which brands do Betty Crocker fans like most?

Betty Crocker fans show strongest brand affinity for Goop (11.51×), Governor of Michigan (13.51×), and headspace (17.01×) over the country average.

Where do Betty Crocker fans live in United States?

Betty Crocker fans in United States are most concentrated in California (reach 167,196), Texas (reach 149,830), and New York (reach 108,743). These three regions account for the largest share of the active audience.

What other brands do Betty Crocker fans also like?

Beyond Betty Crocker itself, the audience over-indexes on Governor of Michigan (13.51×), headspace (17.01×), Grace Slick (13.55×), and Wok (9.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Betty Crocker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.