Biggby Coffee Audience in United States

Biggby Coffee logo

Biggby Coffee has an estimated audience of 1,929,177 people in United States. 78.9% are female, 21.1% are male, average age 35.8. Top regions: Michigan, Ohio, Indiana. Top brand affinities: Goop, JTV (Indonesia), Laguna (province), Governor of Michigan, Historic site.

The average Biggby Coffee fan in United States is 35.8 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Indiana. Top brand affinities include Goop, JTV (Indonesia), Laguna (province), with strongest over-indexing on Goop (5.89× the country average). Demographically, the Biggby Coffee audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Biggby Coffee fans

Demographic split for Biggby Coffee audience in United States
MetricValue
Female78.9%
Male21.1%
Average age35.8
Estimated audience size1,929,177

Audience persona

The typical Biggby Coffee fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Biggby Coffee in United States
RegionReachAffinity
Michigan710,23614.08×
Ohio583,0719.81×
Indiana277,4457.87×
Kentucky120,8725×
Illinois115,2501.79×
Wisconsin102,4293.53×
North Carolina78,1401.35×
South Carolina52,2801.8×
Florida42,6160.33×
Georgia21,6300.36×
Virginia20,7390.44×
Tennessee18,9240.49×
California12,8510.06×
Texas11,0810.07×
New York9,1580.08×
Idaho8,0630.83×
Pennsylvania7,3090.11×
West Virginia4,1560.46×
Missouri3,3050.11×
Minnesota3,1460.11×
New Jersey3,0550.06×
Arizona3,0480.08×
Colorado2,9590.1×
Washington2,8860.07×
Maryland2,8130.08×
Massachusetts2,6520.07×
Alabama2,5250.09×
Iowa2,3070.15×
Mississippi1,4410.09×
Oklahoma1,4280.07×
Connecticut1,3870.07×
Louisiana1,3410.05×
Oregon1,3370.06×
Arkansas1,3100.08×
Nevada1,2090.06×
Utah1,1760.07×
Kansas1,0210.07×
Hawaii9130.11×
Nebraska8130.08×
Washington, District of Columbia6910.12×
Maine5900.09×
New Hampshire4730.06×
New Mexico3710.04×
North Dakota2920.07×
Montana2920.05×
South Dakota2880.06×
Rhode Island2780.05×
Delaware2590.05×
Vermont2520.07×
Alaska2230.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Biggby Coffee audience
BrandAffinityCategory
Goop5.89×Internet & Social Media
JTV (Indonesia)5.76×
Laguna (province)11.22×
Governor of Michigan7.68×Politics & Society
Historic site3.92×Arts & Culture
Grinch3.41×Movies & TV
Mathcore6.59×Music & Radio
Fairy godmother6.07×Literature
Wok5.29×Food & Beverages
Vocal harmony3.66×Music & Radio
Elsword13.01×Games
Israel1.66×Travel & Leisure
Hipster7.41×Politics & Society
Sinaloa2.66×Travel & Leisure
Hibachi5.48×Food & Beverages
Google Home4.48×Technology & Electronics
headspace6.11×Health
Cherish (group)7.12×Music & Radio
Grace Slick5.27×Music & Radio
TV Fanatic6.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Biggby Coffee audience
TraitClusterScore
ExtroversionTHRILL1.33
Family OrientationCONSERVATISM1.23
Price SensitivityPREMIUM1.19
Community OrientationOPEN1.16
Convenience OrientationPREMIUM1.14
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Biggby Coffee
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Biggby Coffee audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Biggby Coffee have in United States?

Biggby Coffee has an estimated audience of 1,929,177 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Biggby Coffee fans?

78.9% of Biggby Coffee fans are female, 21.1% are male, with an average age of 35.8 years.

Which brands do Biggby Coffee fans like most?

Biggby Coffee fans show strongest brand affinity for Goop (5.89×), JTV (Indonesia) (5.76×), and Laguna (province) (11.22×) over the country average.

Where do Biggby Coffee fans live in United States?

Biggby Coffee fans in United States are most concentrated in Michigan (reach 710,236), Ohio (reach 583,071), and Indiana (reach 277,445). These three regions account for the largest share of the active audience.

What other brands do Biggby Coffee fans also like?

Beyond Biggby Coffee itself, the audience over-indexes on JTV (Indonesia) (5.76×), Laguna (province) (11.22×), Governor of Michigan (7.68×), and Historic site (3.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Biggby Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.