B.J. Penn Audience in United States

B.J. Penn logo

B.J. Penn has an estimated audience of 801,607 people in United States. 10.7% are female, 89.3% are male, average age 35.9. Top regions: California, Hawaii, Texas. Top brand affinities: Lulu 黃路梓茵, Product design, Home construction, Alaska, Elsword.

The average B.J. Penn fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Hawaii, Texas. Top brand affinities include Lulu 黃路梓茵, Product design, Home construction, with strongest over-indexing on Lulu 黃路梓茵 (5.04× the country average). Demographically, the B.J. Penn audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of B.J. Penn fans

Demographic split for B.J. Penn audience in United States
MetricValue
Female10.7%
Male89.3%
Average age35.9
Estimated audience size801,607

Audience persona

The typical B.J. Penn fan in United States is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for B.J. Penn in United States
RegionReachAffinity
California110,5931.25×
Hawaii49,06714.24×
Texas48,3010.7×
Florida39,7750.73×
New York32,8520.73×
Illinois21,6760.81×
Pennsylvania16,9100.63×
Ohio16,6060.67×
New Jersey16,5210.81×
Arizona15,2470.93×
Washington14,9790.93×
Virginia14,9560.77×
Georgia14,4770.59×
Michigan13,8280.66×
Nevada13,6191.76×
North Carolina13,0100.54×
Indiana11,6220.79×
Massachusetts10,9810.7×
Colorado10,2940.81×
Tennessee9,8100.61×
Louisiana8,7040.84×
Oregon8,0880.88×
Oklahoma7,8550.88×
Missouri7,8000.6×
Maryland7,7400.56×
Connecticut7,5970.94×
Kentucky7,5340.75×
Alabama7,4760.67×
Minnesota7,2670.63×
Wisconsin6,8640.57×
South Carolina5,9910.5×
Utah5,5840.78×
Iowa4,2090.64×
Mississippi4,1290.63×
Arkansas4,0410.61×
Nebraska3,7240.93×
Kansas3,5600.56×
New Mexico3,3140.82×
Idaho3,0810.77×
West Virginia2,4030.64×
New Hampshire2,3990.76×
Montana1,7750.8×
Maine1,6460.57×
North Dakota1,5880.96×
Alaska1,5710.92×
Rhode Island1,4180.56×
Washington, District of Columbia1,3350.55×
Delaware1,1680.53×
South Dakota1,0240.55×
Wyoming7890.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for B.J. Penn audience
BrandAffinityCategory
Lulu 黃路梓茵5.04×Movies & TV
Product design3.25×Business & Career
Home construction2.21×Home & Garden
Alaska2.64×Travel & Leisure
Elsword23.18×Games
Grinch4.06×Movies & TV
Minnesota1.72×Travel & Leisure
UK garage4.8×Music & Radio
Guitarist (magazine)9.64×Music & Radio
Captain America (1990 film)3.72×Movies & TV
Goop4.27×Internet & Social Media
Wok4.96×Food & Beverages
Litter box1.54×Pets & Animals
3D printing1.87×Technology & Electronics
Governor of Michigan5.29×Politics & Society
Hog Hunting2.41×Sports
Graham Greene4.2×Literature
Google Photos1.7×Technology & Electronics
Hibachi5.32×Food & Beverages
Kansas1.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by B.J. Penn audience
TraitClusterScore
Early Adopter MentalityPOWER1.49
Risk AppetiteTHRILL1.21
Sports ActivityPOWER1.2
Luxury OrientationPREMIUM1.18
ExtroversionTHRILL1.09
Convenience OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for B.J. Penn
CountryShare
United States64.9%
Canada9.3%
United Kingdom5.6%

See B.J. Penn audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does B.J. Penn have in United States?

B.J. Penn has an estimated audience of 801,607 people in United States, concentrated in California and Hawaii.

What is the gender split and age of B.J. Penn fans?

10.7% of B.J. Penn fans are female, 89.3% are male, with an average age of 35.9 years.

Which brands do B.J. Penn fans like most?

B.J. Penn fans show strongest brand affinity for Lulu 黃路梓茵 (5.04×), Product design (3.25×), and Home construction (2.21×) over the country average.

Where do B.J. Penn fans live in United States?

B.J. Penn fans in United States are most concentrated in California (reach 110,593), Hawaii (reach 49,067), and Texas (reach 48,301). These three regions account for the largest share of the active audience.

What other brands do B.J. Penn fans also like?

Beyond B.J. Penn itself, the audience over-indexes on Product design (3.25×), Home construction (2.21×), Alaska (2.64×), and Elsword (23.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for B.J. Penn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.