Rascasse Audience Intelligence

B.J. Penn Audience in United States

Name: B.J. Penn — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about B.J. Penn in United States — modelled from more than twelve digital signal sources. B.J. Penn has an estimated audience of 523,634 people in United States.

#57among Martial art in United States #8626among Person in United States #3457in Sports

The average B.J. Penn fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Hawaii, Texas.

Top brand affinities include Cain Velasquez, Anderson Silva, Randy Couture, with strongest over-indexing on Cain Velasquez (78.83× the country average).

Demographically, the B.J. Penn audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical B.J. Penn fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Cain Velasquez.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the B.J. Penn profile in United States.

Audience size

524K

in United States

Gender

10.7%♀

89.3% male

Age

35.9

average years

Country rank

#35657

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of B.J. Penn fans

10.7% are female, 89.3% are male, average age 35.9.

Fig. 02

Gender split

10.7%

Female

89.3%

Male

Demographic split for B.J. Penn audience in United States
Metric	Value
Female	10.7%
Male	89.3%
Average age	35.9
Estimated audience size	523,634

Fig. 03

Age distribution

Age distribution of the B.J. Penn audience in United States
Age bracket	Share	%
16-19		17%
20-29		29%
30-39		29%
40-49		18%
50+		7%

Fig. 04

Worldwide distribution

59.2%

of the worldwide B.J. Penn audience comes from United States.

Worldwide audience distribution share by country for B.J. Penn
Country	Share
United States	59.2%
Canada	9.2%
United Kingdom	5.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the B.J. Penn audience in United States is strongest.

Fig. 05

Top regions by affinity

B.J. Penn fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~50K	14.63×
02	Nevada	~10K	1.63×
03	California	~100K	1.17×
04	Alaska	~2K	0.99×
05	Nebraska	~4K	0.97×
06	Montana	~2K	0.96×
07	North Dakota	~2K	0.96×
08	Oregon	~9K	0.94×
09	Connecticut	~7K	0.93×
10	Arizona	~10K	0.89×
11	Washington	~10K	0.89×
12	Louisiana	~9K	0.86×
13	New Mexico	~3K	0.85×
14	Oklahoma	~8K	0.84×
15	New Jersey	~20K	0.80×
16	Idaho	~3K	0.80×
17	New Hampshire	~3K	0.80×
18	Indiana	~10K	0.79×
19	Colorado	~10K	0.79×
20	South Dakota	~1K	0.79×
21	Illinois	~20K	0.78×
22	Utah	~6K	0.78×
23	Vermont	~1K	0.77×
24	West Virginia	~3K	0.76×
25	Virginia	~10K	0.75×
26	Kentucky	~7K	0.74×
27	Delaware	~2K	0.74×
28	Mississippi	~5K	0.72×
29	Rhode Island	~2K	0.72×
30	Florida	~40K	0.71×
31	Arkansas	~5K	0.71×
32	New York	~30K	0.70×
33	Alabama	~8K	0.70×
34	Maine	~2K	0.70×
35	Washington, District of Columbia	~2K	0.70×
36	Massachusetts	~10K	0.67×
37	Iowa	~4K	0.67×
38	Kansas	~4K	0.67×
39	Texas	~50K	0.65×
40	Ohio	~20K	0.65×
41	Michigan	~10K	0.65×
42	Minnesota	~7K	0.65×
43	Pennsylvania	~20K	0.64×
44	Maryland	~9K	0.64×
45	Tennessee	~10K	0.63×
46	Missouri	~8K	0.62×
47	Wisconsin	~7K	0.60×
48	Georgia	~10K	0.59×
49	North Carolina	~10K	0.55×
50	South Carolina	~7K	0.55×

Affinity by region — B.J. Penn, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the B.J. Penn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for B.J. Penn audience
#	Interest	Category	×
01	Randy Couture	Sports	115.03×
02	Anderson Silva	Sports	104.51×
03	Cain Velasquez	Sports	78.83×
04	Nate Diaz	Sports	58.85×
05	Daniel Cormier	Sports	29.10×
06	Tyson Fury	Sports	22.35×
07	Jon Jones	Sports	20.47×
08	Brock Lesnar	Sports	17.45×
09	Dana White	Sports	15.41×
10	Grappling	Sports	9.76×
11	Conor McGregor	Sports	9.08×
12	ONE Championship	Sports	8.42×
13	Ronda Rousey	Sports	7.48×
14	Broadcasting of sports events	Movies & TV	6.17×
15	Jake Paul	Internet & Social Media	5.25×
16	Mixed martial arts	Sports	4.99×
17	Aaron Rodgers	Sports	3.60×
18	Online newspaper	News	2.69×
19	Gambling	Games	2.23×
20	Ultimate Fighting Championship	Sports	2.16×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the B.J. Penn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by B.J. Penn audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.87×
Convenience Orientation	PREMIUM	1.49×
Risk Appetite	THRILL	1.47×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by B.J. Penn audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.52×
Design Affinity	PREMIUM	0.68×
Mindfulness	BALANCE	0.69×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does B.J. Penn have in United States?

B.J. Penn has an estimated audience of 523,634 people in United States, concentrated in California and Hawaii.

What is the gender split and age of B.J. Penn fans?

10.7% of B.J. Penn fans are female, 89.3% are male, with an average age of 35.9 years.

Which brands do B.J. Penn fans like most?

B.J. Penn fans show strongest brand affinity for Cain Velasquez (78.83×), Anderson Silva (104.51×), and Randy Couture (115.03×) over the country average.

Where do B.J. Penn fans live in United States?

B.J. Penn fans in United States are most concentrated in California (reach ~100K), Hawaii (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do B.J. Penn fans also like?

Beyond B.J. Penn itself, the audience over-indexes on Anderson Silva (104.51×), Randy Couture (115.03×), Nate Diaz (58.85×), and Brock Lesnar (17.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Martial art audiences in United States

Ultimate Fighting Championship (46,329,885)
Professional wrestling (29,045,310)
Conor McGregor (6,949,087)
Joe Rogan (6,875,943)
Anthony Joshua (6,308,286)

See B.J. Penn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for B.J. Penn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →