Black Mass Audience in United States

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Black Mass has an estimated audience of 586,062 people in United States. 47.8% are female, 52.2% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Alaska, Magazine (band), Home construction, Winemaking.

The average Black Mass fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Alaska, Magazine (band), with strongest over-indexing on Nationality (11.33× the country average). Demographically, the Black Mass audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Crime

Demographics of Black Mass fans

Demographic split for Black Mass audience in United States
MetricValue
Female47.8%
Male52.2%
Average age36.8
Estimated audience size586,062

Audience persona

The typical Black Mass fan in United States is balanced, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Black Mass in United States
RegionReachAffinity
California66,8561.04×
Texas52,5501.04×
Florida39,6921×
New York32,6381×
Massachusetts22,4911.95×
Illinois21,2641.09×
Pennsylvania19,7761×
Ohio17,8200.99×
North Carolina17,0460.97×
Georgia16,5480.92×
Michigan15,5421.01×
New Jersey14,3450.96×
Virginia12,4400.87×
Washington11,4920.98×
Arizona11,4430.96×
Tennessee11,1820.95×
Indiana10,3320.96×
Missouri10,0061.06×
Colorado9,6131.04×
Wisconsin8,6480.98×
South Carolina8,3620.95×
Maryland8,0960.8×
Minnesota7,5770.9×
Kentucky7,3651×
Kansas6,9501.5×
Louisiana6,8810.91×
Connecticut6,8101.16×
Oregon6,6320.99×
Alabama6,5980.81×
Oklahoma6,3140.97×
Nevada5,2430.92×
Iowa4,6770.97×
Arkansas4,5530.94×
Utah4,4930.86×
Mississippi3,6310.75×
New Hampshire3,3781.46×
New Mexico2,8990.99×
Idaho2,8720.98×
Nebraska2,6760.91×
Maine2,6631.27×
West Virginia2,6550.97×
Rhode Island2,5271.35×
Hawaii1,9410.77×
Montana1,7511.08×
Delaware1,3640.84×
Washington, District of Columbia1,3220.75×
Alaska1,0950.87×
South Dakota1,0830.8×
North Dakota1,0670.89×
Vermont1,0281×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Mass audience
BrandAffinityCategory
Nationality11.33×Politics & Society
Alaska2.71×Travel & Leisure
Magazine (band)7.22×Music & Radio
Home construction1.54×Home & Garden
Winemaking4.42×Food & Beverages
Panama2.48×Travel & Leisure
3D printing1.65×Technology & Electronics
JTV (Indonesia)3.38×
Buying a House4.25×Home & Garden
Boystown17×Travel & Leisure
Erie County, New York5.03×Travel & Leisure
Mortgage insurance2.26×Business & Career
Casely3.11×Shopping
Temple Grandin3.51×Literature
IS (Infinite Stratos)1.71×Literature
Assassin's Creed II2.86×Games
Elk Hunting5.62×Sports
Geothermal heating3.56×Home & Garden
Enfamil2.34×Kids & Family
Ayrton Senna3.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Mass audience
TraitClusterScore
ExtroversionTHRILL2.61
MindfulnessBALANCE2.25
SpiritualityBALANCE1.8
TraditionCONSERVATISM1.73
IndividualismJOY1.53
Urban LifestyleOPEN1.51

Worldwide distribution

Worldwide audience distribution share by country for Black Mass
CountryShare
United States31.2%
Italy8.2%
United Kingdom8.0%

See Black Mass audiences in other countries

More Crime audiences in United States

Frequently asked questions

How many fans does Black Mass have in United States?

Black Mass has an estimated audience of 586,062 people in United States, concentrated in California and Texas.

What is the gender split and age of Black Mass fans?

47.8% of Black Mass fans are female, 52.2% are male, with an average age of 36.8 years.

Which brands do Black Mass fans like most?

Black Mass fans show strongest brand affinity for Nationality (11.33×), Alaska (2.71×), and Magazine (band) (7.22×) over the country average.

Where do Black Mass fans live in United States?

Black Mass fans in United States are most concentrated in California (reach 66,856), Texas (reach 52,550), and Florida (reach 39,692). These three regions account for the largest share of the active audience.

What other brands do Black Mass fans also like?

Beyond Black Mass itself, the audience over-indexes on Alaska (2.71×), Magazine (band) (7.22×), Home construction (1.54×), and Winemaking (4.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Mass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.