Rascasse Audience Intelligence

Black Mass Audience in United States

A data profile of the people who buy, follow and care about Black Mass in United States — modelled from more than twelve digital signal sources. Black Mass has an estimated audience of 495,574 people in United States.

#1among Crime in United States#3239among Movie / TV Show / Series in United States#6856in Movies & TV

The average Black Mass fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lyric poetry, Anne Hathaway, Berlin Wall, with strongest over-indexing on Lyric poetry (16.25× the country average).

Demographically, the Black Mass audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Mass fan in United States is balanced, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Lyric poetry.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Crime

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Mass profile in United States.

Audience size
496K
in United States
Gender
47.8%♀
52.2% male
Age
36.8
average years
Country rank
#36855
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Mass viewers

47.8% are female, 52.2% are male, average age 36.8.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Black Mass audience in United States
MetricValue
Female47.8%
Male52.2%
Average age36.8
Estimated audience size495,574
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Black Mass audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3919%
40-4921%
50+14%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Black Mass audience comes from United States.

Worldwide audience distribution share by country for Black Mass
CountryShare
United States27.1%
Italy8.6%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Mass audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Mass fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K2.13×
02New Hampshire~4K1.60×
03Rhode Island~3K1.45×
04Kansas~6K1.35×
05Maine~3K1.31×
06Connecticut~7K1.20×
07Montana~2K1.09×
08Vermont~1K1.07×
09West Virginia~3K1.04×
10Illinois~20K1.03×
11Missouri~10K1.01×
12Kentucky~7K1.00×
13Oklahoma~6K0.99×
14New Mexico~3K0.99×
15Idaho~3K0.99×
16Pennsylvania~20K0.98×
17Colorado~9K0.98×
18Iowa~5K0.98×
19Alaska~1K0.98×
20Michigan~10K0.97×
21Oregon~7K0.97×
22California~60K0.96×
23Texas~50K0.96×
24North Dakota~1K0.96×
25Florida~40K0.95×
26New York~30K0.95×
27Ohio~20K0.95×
28Arizona~10K0.95×
29Wisconsin~8K0.95×
30Arkansas~5K0.94×
31Nebraska~3K0.94×
32New Jersey~10K0.93×
33Tennessee~10K0.93×
34Indiana~10K0.93×
35Nevada~5K0.93×
36South Carolina~8K0.92×
37Louisiana~7K0.92×
38North Carolina~20K0.91×
39Washington~10K0.91×
40Delaware~1K0.89×
41Minnesota~7K0.88×
42South Dakota~1K0.88×
43Georgia~20K0.86×
44Virginia~10K0.84×
45Utah~4K0.84×
46Alabama~7K0.83×
47Mississippi~4K0.81×
48Washington, District of Columbia~1K0.81×
49Maryland~8K0.80×
50Hawaii~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Black Mass, United States
0.79×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Mass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Mass audience
#·InterestCategoryAffinity×
01Criticism of religionPolitics & Society20.70×
02Real SociedadSports19.80×
03Lyric poetryLiterature16.25×
04NamibiaTravel & Leisure9.69×
05Berlin WallTravel & Leisure9.58×
06Cate BlanchettMovies & TV7.78×
07ShrekMovies & TV6.53×
08Pulp FictionMovies & TV6.20×
09Anne HathawayMovies & TV5.88×
10Breaking BadMovies & TV5.36×
11Emma WatsonMovies & TV5.22×
12Goth subcultureFashion & Accessoires5.10×
13The SopranosMovies & TV4.94×
14Non-alcoholic beverageFood & Beverages4.26×
15Internet celebrityInternet & Social Media3.48×
16Britney SpearsMusic & Radio2.90×
17RadioTechnology & Electronics2.50×
18RedditInternet & Social Media2.24×
19Burger KingFood & Beverages1.99×
20Horror moviesMovies & TV1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Mass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Mass audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.09×
MindfulnessBALANCE1.87×
Urban LifestyleOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Mass audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.28×
Luxury OrientationPREMIUM0.47×
Pet OwnershipJOY0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Mass have in United States?

Black Mass has an estimated audience of 495,574 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black Mass viewers?

47.8% of Black Mass fans are female, 52.2% are male, with an average age of 36.8 years.

03

Which brands do Black Mass fans like most?

Black Mass fans show strongest brand affinity for Lyric poetry (16.25×), Anne Hathaway (5.88×), and Berlin Wall (9.58×) over the country average.

04

Where do Black Mass fans live in United States?

Black Mass fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Black Mass fans also like?

Beyond Black Mass itself, the audience over-indexes on Anne Hathaway (5.88×), Berlin Wall (9.58×), Criticism of religion (20.7×), and Namibia (9.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Crime audiences in United States

See Black Mass audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Mass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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