Rascasse Audience Intelligence

Unforgotten Audience in United States

A data profile of the people who buy, follow and care about Unforgotten in United States — modelled from more than twelve digital signal sources. Unforgotten has an estimated audience of 463,240 people in United States.

#2among Crime in United States#3369among Movie / TV Show / Series in United States#7102in Movies & TV

The average Unforgotten fan in United States is 47.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Donald Trump, Pinterest, Nonprofit organization, with strongest over-indexing on Donald Trump (2.03× the country average).

Demographically, the Unforgotten audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Family Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unforgotten fan in United States is more female, around 47.4 years old, with strong Family Orientation tendencies and a notable affinity for Donald Trump.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Crime

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unforgotten profile in United States.

Audience size
463K
in United States
Gender
81.5%♀
18.5% male
Age
47.4
average years
Country rank
#38308
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unforgotten viewers

81.5% are female, 18.5% are male, average age 47.4.

Fig. 02

Gender split

81.5%
Female
18.5%
Male
Demographic split for Unforgotten audience in United States
MetricValue
Female81.5%
Male18.5%
Average age47.4
Estimated audience size463,240
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Unforgotten audience in United States
Age bracketShare%
16-193%
20-2911%
30-3921%
40-4929%
50+36%
Fig. 04

Worldwide distribution

70.7%

of the worldwide Unforgotten audience comes from United States.

Worldwide audience distribution share by country for Unforgotten
CountryShare
United States70.7%
Canada22.3%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unforgotten audience in United States is strongest.

Fig. 05

Top regions by affinity

Unforgotten fans by region: top regions in United States
#RegionReachAffinity×
01Maine~3K1.96×
02Vermont~1K1.82×
03Oregon~8K1.59×
04Massachusetts~10K1.55×
05New Hampshire~3K1.53×
06Connecticut~7K1.40×
07Washington~10K1.37×
08Rhode Island~2K1.36×
09Delaware~2K1.30×
10Minnesota~8K1.17×
11Virginia~10K1.12×
12Montana~1K1.12×
13Maryland~9K1.11×
14New Mexico~3K1.11×
15Pennsylvania~20K1.10×
16North Carolina~10K1.05×
17Wisconsin~7K1.05×
18New Jersey~10K1.04×
19Colorado~8K1.04×
20Washington, District of Columbia~1K1.04×
21Alaska~1K1.04×
22Idaho~2K1.02×
23New York~30K0.99×
24Arizona~9K0.96×
25South Carolina~7K0.96×
26Illinois~10K0.94×
27California~50K0.91×
28Michigan~10K0.89×
29Missouri~7K0.87×
30Kansas~3K0.87×
31Iowa~3K0.86×
32Ohio~10K0.85×
33Kentucky~5K0.83×
34Tennessee~8K0.82×
35Hawaii~2K0.82×
36Florida~30K0.81×
37Utah~3K0.80×
38West Virginia~2K0.80×
39South Dakota<1K0.79×
40North Dakota<1K0.79×
41Nebraska~2K0.78×
42Georgia~10K0.76×
43Indiana~6K0.76×
44Arkansas~3K0.76×
45Oklahoma~4K0.74×
46Alabama~5K0.73×
47Louisiana~4K0.72×
48Mississippi~3K0.69×
49Nevada~3K0.68×
50Texas~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Unforgotten, United States
0.59×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unforgotten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unforgotten audience
#·InterestCategoryAffinity×
01Elderly careHealth10.18×
02Garden centreHome & Garden6.31×
03Weather forecastingHome & Garden5.20×
04Rail transportTravel & Leisure4.35×
05Non-alcoholic beverageFood & Beverages4.23×
06Veterinary medicineBusiness & Career3.43×
07FedExBusiness & Career3.16×
08Nonprofit organizationPolitics & Society2.84×
09PinterestInternet & Social Media2.41×
10RedditInternet & Social Media2.18×
11CNNMovies & TV2.05×
12Donald TrumpPolitics & Society2.03×
13EBayShopping2.02×
14Health careBusiness & Career1.91×
15RecipesFood & Beverages1.90×
16Home improvementHome & Garden1.82×
17XInternet & Social Media1.79×
18MedicineBusiness & Career1.79×
19Alcoholic beveragesFood & Beverages1.73×
20CookingFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unforgotten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unforgotten audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.53×
TraditionCONSERVATISM2.42×
Community OrientationOPEN2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unforgotten audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.34×
Risk AppetiteTHRILL0.62×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unforgotten have in United States?

Unforgotten has an estimated audience of 463,240 people in United States, concentrated in California and New York.

02

What is the gender split and age of Unforgotten viewers?

81.5% of Unforgotten fans are female, 18.5% are male, with an average age of 47.4 years.

03

Which brands do Unforgotten fans like most?

Unforgotten fans show strongest brand affinity for Donald Trump (2.03×), Pinterest (2.41×), and Nonprofit organization (2.84×) over the country average.

04

Where do Unforgotten fans live in United States?

Unforgotten fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Unforgotten fans also like?

Beyond Unforgotten itself, the audience over-indexes on Pinterest (2.41×), Nonprofit organization (2.84×), Weather forecasting (5.2×), and Rail transport (4.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Unforgotten audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unforgotten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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