Unforgotten Audience in United States

Unforgotten has an estimated audience of 466,357 people in United States. 81.5% are female, 18.5% are male, average age 47.4. Top regions: California, Florida, New York. Top brand affinities: Nonprofit organization, Philadelphia Eagles, Veterinary medicine, Philadelphia Phillies, Pet store.

The average Unforgotten fan in United States is 47.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Nonprofit organization, Philadelphia Eagles, Veterinary medicine, with strongest over-indexing on Nonprofit organization (1.63× the country average). Demographically, the Unforgotten audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Crime

Demographics of Unforgotten fans

Demographic split for Unforgotten audience in United States
MetricValue
Female81.5%
Male18.5%
Average age47.4
Estimated audience size466,357

Audience persona

The typical Unforgotten fan in United States is more female, around 47.4 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Top regions in United States

Top regions ranked by reach for Unforgotten in United States
RegionReachAffinity
California48,4750.95×
Florida28,5050.9×
New York26,3611.01×
Texas26,0450.65×
Pennsylvania18,9061.2×
North Carolina15,5991.11×
Illinois14,7070.95×
Massachusetts14,3081.56×
Washington13,7671.47×
Virginia13,0681.15×
Ohio12,9580.9×
New Jersey12,9311.09×
Georgia11,4470.8×
Michigan11,2530.92×
Arizona9,1450.96×
Maryland8,5131.06×
Oregon8,4611.58×
Colorado8,1121.1×
Tennessee8,0900.86×
Minnesota7,7591.16×
Wisconsin7,2061.03×
South Carolina7,1891.02×
Indiana6,5770.77×
Connecticut6,5621.4×
Missouri6,4770.86×
Kentucky4,9810.85×
Alabama4,6840.72×
Louisiana4,3500.72×
Oklahoma3,6560.71×
Utah3,2510.78×
Kansas3,1610.86×
Maine3,1571.89×
Nevada2,9980.66×
Iowa2,9860.78×
New Hampshire2,9471.6×
Arkansas2,5970.68×
New Mexico2,4591.05×
Idaho2,4491.05×
Rhode Island2,1791.47×
Mississippi2,0520.53×
Delaware1,6581.29×
Hawaii1,6450.82×
West Virginia1,5740.72×
Nebraska1,5600.67×
Washington, District of Columbia1,4791.06×
Montana1,4141.09×
Vermont1,4061.72×
Alaska1,0761.08×
South Dakota5880.55×
North Dakota5290.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unforgotten audience
BrandAffinityCategory
Nonprofit organization1.63×Politics & Society
Philadelphia Eagles2.56×Sports
Veterinary medicine2.1×Business & Career
Philadelphia Phillies4.11×Sports
Pet store2.01×Pets & Animals
New England Patriots2.11×Sports
Charitable organization1.93×Politics & Society
Chicago Bears2×Sports
Pet food1.6×Pets & Animals
Tradition1.51×Politics & Society
Animal rights1.94×Politics & Society
QVC2.28×Movies & TV
Golden State Warriors1.6×Sports
Cancer awareness1.57×Health
Rail transport1.93×Travel & Leisure
Dunkin' Donuts1.66×Food & Beverages
Zoo1.76×Kids & Family
Alternative medicine1.52×Business & Career
Life insurance1.56×Business & Career
Physical therapy1.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unforgotten audience
TraitClusterScore
Community OrientationOPEN1.93
Family OrientationCONSERVATISM1.86
Pet OwnershipJOY1.6
TraditionCONSERVATISM1.51
IndividualismJOY1.32
MindfulnessBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Unforgotten
CountryShare
United States71.1%
Canada22.0%
Germany5.1%

See Unforgotten audiences in other countries

More Crime audiences in United States

Frequently asked questions

How many fans does Unforgotten have in United States?

Unforgotten has an estimated audience of 466,357 people in United States, concentrated in California and Florida.

What is the gender split and age of Unforgotten fans?

81.5% of Unforgotten fans are female, 18.5% are male, with an average age of 47.4 years.

Which brands do Unforgotten fans like most?

Unforgotten fans show strongest brand affinity for Nonprofit organization (1.63×), Philadelphia Eagles (2.56×), and Veterinary medicine (2.1×) over the country average.

Where do Unforgotten fans live in United States?

Unforgotten fans in United States are most concentrated in California (reach 48,475), Florida (reach 28,505), and New York (reach 26,361). These three regions account for the largest share of the active audience.

What other brands do Unforgotten fans also like?

Beyond Unforgotten itself, the audience over-indexes on Philadelphia Eagles (2.56×), Veterinary medicine (2.1×), Philadelphia Phillies (4.11×), and Pet store (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unforgotten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.