Superfly Audience in United States
Superfly has an estimated audience of 281,281 people in United States. 27.5% are female, 72.5% are male, average age 28.8. Top regions: Texas, California, Florida. Top brand affinities: MK, Hipster, Sinaloa, Pro-Ject, Wikia.
The average Superfly fan in United States is 28.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include MK, Hipster, Sinaloa, with strongest over-indexing on MK (4.75× the country average). Demographically, the Superfly audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Crime
Demographics of Superfly fans
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 28.8 |
| Estimated audience size | 281,281 |
Audience persona
The typical Superfly fan in United States is more male, around 28.8 years old, with strong Family Orientation tendencies and a notable affinity for MK.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 30,945 | 1.28× |
| California | 28,065 | 0.91× |
| Florida | 19,539 | 1.03× |
| Georgia | 19,150 | 2.21× |
| New York | 17,633 | 1.12× |
| North Carolina | 12,837 | 1.52× |
| Illinois | 11,875 | 1.27× |
| Ohio | 9,876 | 1.14× |
| Pennsylvania | 9,231 | 0.97× |
| Michigan | 8,880 | 1.21× |
| Virginia | 8,864 | 1.29× |
| Louisiana | 8,327 | 2.3× |
| Tennessee | 8,267 | 1.47× |
| Alabama | 8,194 | 2.09× |
| New Jersey | 7,645 | 1.07× |
| Maryland | 7,445 | 1.54× |
| South Carolina | 6,381 | 1.51× |
| Mississippi | 6,003 | 2.59× |
| Arizona | 5,380 | 0.94× |
| Indiana | 5,379 | 1.05× |
| Missouri | 5,087 | 1.12× |
| Washington | 3,840 | 0.68× |
| Massachusetts | 3,722 | 0.67× |
| Wisconsin | 3,390 | 0.8× |
| Oregon | 3,261 | 1.01× |
| Colorado | 3,246 | 0.73× |
| Kentucky | 3,150 | 0.89× |
| Oklahoma | 3,114 | 1× |
| Nevada | 3,065 | 1.13× |
| Arkansas | 3,040 | 1.31× |
| Connecticut | 2,600 | 0.92× |
| Minnesota | 2,448 | 0.61× |
| Kansas | 1,803 | 0.81× |
| Iowa | 1,431 | 0.62× |
| Utah | 1,279 | 0.51× |
| Washington, District of Columbia | 1,186 | 1.4× |
| New Mexico | 1,148 | 0.81× |
| Nebraska | 940 | 0.67× |
| Delaware | 842 | 1.09× |
| Hawaii | 763 | 0.63× |
| West Virginia | 681 | 0.52× |
| Idaho | 574 | 0.41× |
| Rhode Island | 532 | 0.59× |
| New Hampshire | 445 | 0.4× |
| Maine | 418 | 0.41× |
| Alaska | 366 | 0.61× |
| Montana | 360 | 0.46× |
| South Dakota | 298 | 0.46× |
| North Dakota | 286 | 0.49× |
| Vermont | 204 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 4.75× | Music & Radio |
| Hipster | 6.4× | Politics & Society |
| Sinaloa | 2.42× | Travel & Leisure |
| Pro-Ject | 2.48× | Music & Radio |
| Wikia | 1.79× | Internet & Social Media |
| Captain America (1990 film) | 2.29× | Movies & TV |
| Monogram | 1.92× | Home & Garden |
| Hog Hunting | 1.7× | Sports |
| Home staging | 2.61× | Home & Garden |
| N1 road (South Africa) | 2× | Travel & Leisure |
| Noodle (Gorillaz) | 1.71× | Music & Radio |
| Keith Stanfield | 3.05× | Movies & TV |
| Tipsy Elves | 4.57× | Shopping |
| Jaws | 2.44× | Movies & TV |
| Acoustic music | 1.94× | Music & Radio |
| Elsword | 6.85× | Games |
| Graham Greene (actor) | 2.54× | |
| Vocal harmony | 1.84× | Music & Radio |
| Notre Dame Fighting Irish football | 2.06× | Sports |
| Wow! Wow! Wubbzy! | 3.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| Risk Appetite | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
| Extroversion | THRILL | 1.2 |
| LGBTQ+ Identity | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 54.1% |
| Germany | 22.0% |
| United States | 15.4% |
See Superfly audiences in other countries
More Crime audiences in United States
- Black Mass (586,062)
- Unforgotten (466,357)
- The Negotiator (197,019)
- Brooklyn's Finest (138,399)
- Green Street (75,987)
Frequently asked questions
How many fans does Superfly have in United States?
Superfly has an estimated audience of 281,281 people in United States, concentrated in Texas and California.
What is the gender split and age of Superfly fans?
27.5% of Superfly fans are female, 72.5% are male, with an average age of 28.8 years.
Which brands do Superfly fans like most?
Superfly fans show strongest brand affinity for MK (4.75×), Hipster (6.4×), and Sinaloa (2.42×) over the country average.
Where do Superfly fans live in United States?
Superfly fans in United States are most concentrated in Texas (reach 30,945), California (reach 28,065), and Florida (reach 19,539). These three regions account for the largest share of the active audience.
What other brands do Superfly fans also like?
Beyond Superfly itself, the audience over-indexes on Hipster (6.4×), Sinaloa (2.42×), Pro-Ject (2.48×), and Wikia (1.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Superfly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.