Superfly Audience in United States

Superfly has an estimated audience of 281,281 people in United States. 27.5% are female, 72.5% are male, average age 28.8. Top regions: Texas, California, Florida. Top brand affinities: CarGurus, Cleveland Browns, Google Maps, Cleveland Guardians, Houston Astros.

The average Superfly fan in United States is 28.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include CarGurus, Cleveland Browns, Google Maps, with strongest over-indexing on CarGurus (5.12× the country average). Demographically, the Superfly audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Crime

Demographics of Superfly fans

Demographic split for Superfly audience in United States
MetricValue
Female27.5%
Male72.5%
Average age28.8
Estimated audience size281,281

Audience persona

The typical Superfly fan in United States is more male, around 28.8 years old, with strong Family Orientation tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Superfly in United States
RegionReachAffinity
Texas30,9451.28×
California28,0650.91×
Florida19,5391.03×
Georgia19,1502.21×
New York17,6331.12×
North Carolina12,8371.52×
Illinois11,8751.27×
Ohio9,8761.14×
Pennsylvania9,2310.97×
Michigan8,8801.21×
Virginia8,8641.29×
Louisiana8,3272.3×
Tennessee8,2671.47×
Alabama8,1942.09×
New Jersey7,6451.07×
Maryland7,4451.54×
South Carolina6,3811.51×
Mississippi6,0032.59×
Arizona5,3800.94×
Indiana5,3791.05×
Missouri5,0871.12×
Washington3,8400.68×
Massachusetts3,7220.67×
Wisconsin3,3900.8×
Oregon3,2611.01×
Colorado3,2460.73×
Kentucky3,1500.89×
Oklahoma3,1141×
Nevada3,0651.13×
Arkansas3,0401.31×
Connecticut2,6000.92×
Minnesota2,4480.61×
Kansas1,8030.81×
Iowa1,4310.62×
Utah1,2790.51×
Washington, District of Columbia1,1861.4×
New Mexico1,1480.81×
Nebraska9400.67×
Delaware8421.09×
Hawaii7630.63×
West Virginia6810.52×
Idaho5740.41×
Rhode Island5320.59×
New Hampshire4450.4×
Maine4180.41×
Alaska3660.61×
Montana3600.46×
South Dakota2980.46×
North Dakota2860.49×
Vermont2040.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Superfly audience
BrandAffinityCategory
CarGurus5.12×Cars & Mobility
Cleveland Browns5.21×Sports
Google Maps2.68×Internet & Social Media
Cleveland Guardians6.32×Sports
Houston Astros5.45×Sports
AutoZone2.51×Cars & Mobility
Capital One2.34×Business & Career
Livemusic2.97×Music & Radio
Indeed.com2.29×Business & Career
Enterprise Rent-A-Car3.14×Cars & Mobility
Diabetes mellitus awareness3.4×Health
Autism Awareness4.68×Health
Singer-songwriter1.95×Music & Radio
Los Angeles Dodgers3.42×Sports
Aaron Rodgers3.01×Sports
Jeep Grand Cherokee5.12×Cars & Mobility
Advance Auto Parts2.93×Cars & Mobility
Discount Tire2.82×Shopping
O'Reilly Auto Parts2.78×Cars & Mobility
Honda Accord6.4×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Superfly audience
TraitClusterScore
Family OrientationCONSERVATISM1.27
Risk AppetiteTHRILL1.21
Early Adopter MentalityPOWER1.21
Luxury OrientationPREMIUM1.21
ExtroversionTHRILL1.2
LGBTQ+ IdentityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Superfly
CountryShare
Japan54.1%
Germany22.0%
United States15.4%

See Superfly audiences in other countries

More Crime audiences in United States

Frequently asked questions

How many fans does Superfly have in United States?

Superfly has an estimated audience of 281,281 people in United States, concentrated in Texas and California.

What is the gender split and age of Superfly fans?

27.5% of Superfly fans are female, 72.5% are male, with an average age of 28.8 years.

Which brands do Superfly fans like most?

Superfly fans show strongest brand affinity for CarGurus (5.12×), Cleveland Browns (5.21×), and Google Maps (2.68×) over the country average.

Where do Superfly fans live in United States?

Superfly fans in United States are most concentrated in Texas (reach 30,945), California (reach 28,065), and Florida (reach 19,539). These three regions account for the largest share of the active audience.

What other brands do Superfly fans also like?

Beyond Superfly itself, the audience over-indexes on Cleveland Browns (5.21×), Google Maps (2.68×), Cleveland Guardians (6.32×), and Houston Astros (5.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Superfly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.