A data profile of the people who buy, follow and care about Superfly in United States — modelled from more than twelve digital signal sources. Superfly has an estimated audience of 282,685 people in United States.
The average Superfly fan in United States is 28.8 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Cleveland Guardians, Seattle Mariners, Discount Tire, with strongest over-indexing on Cleveland Guardians (6.85× the country average).
Demographically, the Superfly audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Superfly fan in United States is more male, around 28.8 years old, with strong Patriotism tendencies and a notable affinity for Cleveland Guardians.
The key figures that characterise the Superfly profile in United States.
27.5% are female, 72.5% are male, average age 28.8.
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 28.8 |
| Estimated audience size | 282,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 35% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 0% |
Where the Superfly audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~6K | 2.45× | |
| 02 | Oklahoma | ~7K | 2.35× | |
| 03 | Louisiana | ~8K | 2.19× | |
| 04 | Georgia | ~20K | 2.03× | |
| 05 | Alabama | ~8K | 2.02× | |
| 06 | Maryland | ~7K | 1.48× | |
| 07 | South Carolina | ~6K | 1.41× | |
| 08 | North Carolina | ~10K | 1.38× | |
| 09 | Tennessee | ~8K | 1.38× | |
| 10 | Arkansas | ~3K | 1.34× | |
| 11 | Washington, District of Columbia | ~1K | 1.34× | |
| 12 | Virginia | ~8K | 1.23× | |
| 13 | New Jersey | ~9K | 1.21× | |
| 14 | Texas | ~30K | 1.17× | |
| 15 | Illinois | ~10K | 1.16× | |
| 16 | New York | ~20K | 1.14× | |
| 17 | Michigan | ~8K | 1.14× | |
| 18 | Delaware | <1K | 1.13× | |
| 19 | Ohio | ~10K | 1.11× | |
| 20 | Missouri | ~5K | 1.08× | |
| 21 | Nevada | ~3K | 1.08× | |
| 22 | Indiana | ~5K | 1.02× | |
| 23 | Oregon | ~3K | 0.99× | |
| 24 | Florida | ~20K | 0.98× | |
| 25 | Pennsylvania | ~9K | 0.95× | |
| 26 | Arizona | ~5K | 0.92× | |
| 27 | Kentucky | ~3K | 0.91× | |
| 28 | Connecticut | ~3K | 0.90× | |
| 29 | California | ~30K | 0.86× | |
| 30 | Kansas | ~2K | 0.86× | |
| 31 | New Mexico | ~1K | 0.85× | |
| 32 | Wisconsin | ~3K | 0.81× | |
| 33 | Alaska | <1K | 0.81× | |
| 34 | Rhode Island | <1K | 0.74× | |
| 35 | North Dakota | <1K | 0.74× | |
| 36 | Colorado | ~3K | 0.73× | |
| 37 | Nebraska | ~1K | 0.73× | |
| 38 | Vermont | <1K | 0.73× | |
| 39 | Hawaii | <1K | 0.72× | |
| 40 | South Dakota | <1K | 0.72× | |
| 41 | West Virginia | <1K | 0.69× | |
| 42 | Montana | <1K | 0.69× | |
| 43 | Washington | ~4K | 0.67× | |
| 44 | Massachusetts | ~4K | 0.66× | |
| 45 | Iowa | ~2K | 0.66× | |
| 46 | Minnesota | ~3K | 0.65× | |
| 47 | Maine | <1K | 0.64× | |
| 48 | New Hampshire | <1K | 0.62× | |
| 49 | Idaho | <1K | 0.61× | |
| 50 | Utah | ~1K | 0.59× |
The strongest cross-interests of the Superfly audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cleveland Guardians | Sports | 6.85× | ||
| 02 | Seattle Mariners | Sports | 4.49× | ||
| 03 | Cleveland Browns | Sports | 4.11× | ||
| 04 | Discount Tire | Shopping | 3.59× | ||
| 05 | Aaron Rodgers | Sports | 2.90× | ||
| 06 | Formula One | Sports | 2.60× | ||
| 07 | Honda | Cars & Mobility | 2.58× | ||
| 08 | Advance Auto Parts | Cars & Mobility | 2.57× | ||
| 09 | Used Cars | Cars & Mobility | 2.56× | ||
| 10 | O'Reilly Auto Parts | Cars & Mobility | 2.49× | ||
| 11 | Hard rock | Music & Radio | 2.40× | ||
| 12 | Solar energy | Home & Garden | 2.28× | ||
| 13 | AutoZone | Cars & Mobility | 2.21× | ||
| 14 | Used car | Cars & Mobility | 2.16× | ||
| 15 | United Parcel Service | Business & Career | 1.98× | ||
| 16 | SUVs | Cars & Mobility | 1.73× | ||
| 17 | Horror movies | Movies & TV | 1.72× | ||
| 18 | Beer | Food & Beverages | 1.64× | ||
| 19 | Burger King | Food & Beverages | 1.60× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Career Orientation | POWER | 1.51× | |
| Need for Security | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Mindfulness | BALANCE | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
Superfly has an estimated audience of 282,685 people in United States, concentrated in Texas and California.
27.5% of Superfly fans are female, 72.5% are male, with an average age of 28.8 years.
Superfly fans show strongest brand affinity for Cleveland Guardians (6.85×), Seattle Mariners (4.49×), and Discount Tire (3.59×) over the country average.
Superfly fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Superfly itself, the audience over-indexes on Seattle Mariners (4.49×), Discount Tire (3.59×), Cleveland Browns (4.11×), and AutoZone (2.21×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Superfly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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