Black Widow Audience in United States

Black Widow has an estimated audience of 3,625,753 people in United States. 48.8% are female, 51.2% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Guardians of the Galaxy (film), Doctor Strange, Ant-Man (film), Anthony Mackie, Black Panther (comics).

The average Black Widow fan in United States is 30.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Guardians of the Galaxy (film), Doctor Strange, Ant-Man (film), with strongest over-indexing on Guardians of the Galaxy (film) (58.47× the country average). Demographically, the Black Widow audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Black Widow fans

Demographic split for Black Widow audience in United States
MetricValue
Female48.8%
Male51.2%
Average age30.9
Estimated audience size3,625,753

Audience persona

The typical Black Widow fan in United States is balanced, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Guardians of the Galaxy (film).

Top regions in United States

Top regions ranked by reach for Black Widow in United States
RegionReachAffinity
California473,2881.19×
Texas384,4121.23×
Florida246,6001×
New York156,0330.77×
North Carolina124,4511.14×
Georgia121,4501.09×
Pennsylvania109,2730.9×
Illinois106,3460.88×
Ohio102,0340.91×
Michigan93,0810.98×
Arizona90,0921.22×
Virginia87,4700.99×
Tennessee81,6171.12×
New Jersey77,9120.84×
Colorado76,1741.33×
Washington75,1341.03×
Indiana67,8991.03×
Missouri64,6301.11×
Oklahoma59,5181.48×
South Carolina58,7031.08×
Alabama58,4271.15×
Maryland55,2180.89×
Massachusetts54,8970.77×
Kentucky51,3521.13×
Utah50,4411.55×
Louisiana49,2561.05×
Oregon45,6631.1×
Wisconsin43,5820.8×
Minnesota40,2430.77×
Arkansas38,2701.28×
Nevada37,8221.08×
Kansas33,3871.17×
Mississippi30,9491.04×
Connecticut29,3480.81×
Iowa26,6150.89×
Idaho22,2241.22×
New Mexico22,0911.21×
West Virginia17,6881.05×
Nebraska17,2930.95×
Hawaii12,8630.83×
New Hampshire10,9450.77×
Montana10,0851×
Maine9,1090.7×
Delaware8,4330.84×
Rhode Island8,2080.71×
Alaska7,3300.95×
South Dakota7,2170.86×
Washington, District of Columbia6,5540.6×
North Dakota6,1620.83×
Wyoming5,5911.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Widow audience
BrandAffinityCategory
Guardians of the Galaxy (film)58.47×Movies & TV
Doctor Strange69.35×Literature
Ant-Man (film)73.4×Movies & TV
Anthony Mackie57.04×Movies & TV
Black Panther (comics)28.57×Literature
Superman4.34×Movies & TV
captain america24.81×Movies & TV
Autism Awareness13.55×Health
Lego Star Wars34.69×Kids & Family
Diabetes mellitus awareness8.94×Health
Microblogging9.19×Technology & Electronics
Singer-songwriter4.13×Music & Radio
Anime and manga fandom5.9×Literature
Josh Brolin13.06×Movies & TV
Chris Evans (actor)11.77×Movies & TV
Superhero fiction10.8×Literature
Google Maps3.5×Internet & Social Media
Harry Potter2.99×Movies & TV
Rick and Morty5.99×Movies & TV
Millie Bobby Brown5.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Widow audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
SustainabilityBALANCE1.63
PatriotismCONSERVATISM1.63
Early Adopter MentalityPOWER1.62
Luxury OrientationPREMIUM1.59
ExtroversionTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Black Widow
CountryShare
United States41.6%
Germany6.8%
India6.5%

See Black Widow audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Black Widow have in United States?

Black Widow has an estimated audience of 3,625,753 people in United States, concentrated in California and Texas.

What is the gender split and age of Black Widow fans?

48.8% of Black Widow fans are female, 51.2% are male, with an average age of 30.9 years.

Which brands do Black Widow fans like most?

Black Widow fans show strongest brand affinity for Guardians of the Galaxy (film) (58.47×), Doctor Strange (69.35×), and Ant-Man (film) (73.4×) over the country average.

Where do Black Widow fans live in United States?

Black Widow fans in United States are most concentrated in California (reach 473,288), Texas (reach 384,412), and Florida (reach 246,600). These three regions account for the largest share of the active audience.

What other brands do Black Widow fans also like?

Beyond Black Widow itself, the audience over-indexes on Doctor Strange (69.35×), Ant-Man (film) (73.4×), Anthony Mackie (57.04×), and Black Panther (comics) (28.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Widow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.