Rascasse Audience Intelligence

Black Widow Audience in United States

A data profile of the people who buy, follow and care about Black Widow in United States — modelled from more than twelve digital signal sources. Black Widow has an estimated audience of 3,407,179 people in United States.

#387among Movie / TV Show / Series in United States#1134in Movies & TV

The average Black Widow fan in United States is 30.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guardians of the Galaxy (film), Ant-Man (film), Doctor Strange, with strongest over-indexing on Guardians of the Galaxy (film) (59.21× the country average).

Demographically, the Black Widow audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Widow fan in United States is balanced, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Guardians of the Galaxy (film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Widow profile in United States.

Audience size
3.4M
in United States
Gender
48.8%♀
51.2% male
Age
30.9
average years
Country rank
#9244
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Widow viewers

48.8% are female, 51.2% are male, average age 30.9.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Black Widow audience in United States
MetricValue
Female48.8%
Male51.2%
Average age30.9
Estimated audience size3,407,179
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Black Widow audience in United States
Age bracketShare%
16-1939%
20-2925%
30-3918%
40-4913%
50+5%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Black Widow audience comes from United States.

Worldwide audience distribution share by country for Black Widow
CountryShare
United States41.4%
India6.6%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Widow audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Widow fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.55×
02Oklahoma~60K1.49×
03Arkansas~40K1.31×
04Colorado~70K1.29×
05New Mexico~20K1.29×
06Idaho~20K1.27×
07Arizona~90K1.21×
08Texas~400K1.18×
09Alabama~60K1.17×
10Kansas~30K1.16×
11California~500K1.15×
12Kentucky~50K1.14×
13West Virginia~20K1.13×
14Tennessee~80K1.12×
15North Carolina~100K1.10×
16Missouri~60K1.09×
17Mississippi~30K1.08×
18Wyoming~6K1.08×
19Oregon~40K1.06×
20Montana~10K1.06×
21Georgia~100K1.05×
22South Carolina~60K1.05×
23Nevada~40K1.05×
24Louisiana~50K1.04×
25Indiana~70K1.02×
26Washington~70K1.00×
27Alaska~8K1.00×
28Nebraska~20K0.98×
29Virginia~80K0.96×
30Florida~200K0.95×
31Michigan~90K0.93×
32South Dakota~8K0.93×
33Ohio~100K0.91×
34Iowa~30K0.90×
35North Dakota~7K0.89×
36Pennsylvania~100K0.88×
37Maryland~60K0.88×
38Delaware~9K0.86×
39Illinois~100K0.84×
40New Jersey~70K0.81×
41Wisconsin~40K0.80×
42Connecticut~30K0.80×
43Hawaii~10K0.80×
44New Hampshire~10K0.78×
45Minnesota~40K0.76×
46Rhode Island~9K0.75×
47New York~100K0.73×
48Massachusetts~50K0.73×
49Maine~10K0.73×
50Washington, District of Columbia~7K0.60×
Fig. 06

Affinity by region

Affinity by region — Black Widow, United States
0.60×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Widow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Widow audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV73.35×
02Guardians of the Galaxy (film)Movies & TV59.21×
03Doctor StrangeLiterature45.60×
04Anthony MackieMovies & TV34.68×
05Black Panther (comics)Literature34.16×
06Political thrillerMovies & TV26.62×
07John Wick 2Movies & TV20.00×
08captain americaMovies & TV18.40×
09Josh BrolinMovies & TV16.97×
10United States national football teamSports14.17×
11Sebastian StanMovies & TV13.73×
12Cobie SmuldersMovies & TV13.10×
13Superhero fictionLiterature12.46×
14Graphic novelLiterature10.27×
15Obsessed (2009 film)Movies & TV10.10×
16Chris Evans (actor)Movies & TV9.61×
17Touring motorcycleCars & Mobility8.33×
18Motorcycle accessoriesCars & Mobility6.52×
19Anime and manga fandomLiterature4.56×
20SupermanMovies & TV3.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Widow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Widow audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
Need for SecurityCONSERVATISM1.64×
Pet OwnershipJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Widow audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Convenience OrientationPREMIUM0.74×
Price SensitivityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Widow have in United States?

Black Widow has an estimated audience of 3,407,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black Widow viewers?

48.8% of Black Widow fans are female, 51.2% are male, with an average age of 30.9 years.

03

Which brands do Black Widow fans like most?

Black Widow fans show strongest brand affinity for Guardians of the Galaxy (film) (59.21×), Ant-Man (film) (73.35×), and Doctor Strange (45.6×) over the country average.

04

Where do Black Widow fans live in United States?

Black Widow fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Black Widow fans also like?

Beyond Black Widow itself, the audience over-indexes on Ant-Man (film) (73.35×), Doctor Strange (45.6×), Black Panther (comics) (34.16×), and Anthony Mackie (34.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Black Widow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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