Blockbuster (entertainment) Audience in United States

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Blockbuster (entertainment) has an estimated audience of 1,749,981 people in United States. 41.5% are female, 58.5% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Hog Hunting, Grinch, Google Photos, Israel, Vocal harmony.

The average Blockbuster (entertainment) fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hog Hunting, Grinch, Google Photos, with strongest over-indexing on Hog Hunting (4.07× the country average). Demographically, the Blockbuster (entertainment) audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Blockbuster (entertainment) fans

Demographic split for Blockbuster (entertainment) audience in United States
MetricValue
Female41.5%
Male58.5%
Average age38.6
Estimated audience size1,749,981

Audience persona

The typical Blockbuster (entertainment) fan in United States is more male, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Hog Hunting.

Top regions in United States

Top regions ranked by reach for Blockbuster (entertainment) in United States
RegionReachAffinity
California219,0191.14×
Texas200,3521.33×
Florida135,1061.14×
New York100,3551.03×
Georgia79,3501.47×
Oregon61,1553.05×
Illinois58,9481.01×
Pennsylvania56,9460.97×
North Carolina54,2011.03×
Ohio50,1400.93×
Virginia45,0531.06×
New Jersey45,0191.01×
Washington43,6641.24×
Michigan40,2210.88×
Arizona40,1811.12×
Tennessee34,1640.97×
Maryland32,7891.09×
Massachusetts32,3820.94×
Indiana31,4780.98×
Missouri30,6681.09×
South Carolina27,1391.03×
Colorado26,3690.96×
Kentucky23,8071.09×
Alabama23,3180.95×
Louisiana22,9581.02×
Minnesota21,8110.87×
Wisconsin21,6080.82×
Oklahoma19,5471.01×
Nevada17,1971.02×
Utah15,7751.01×
Connecticut15,7190.9×
Kansas13,7150.99×
Mississippi13,5310.94×
Arkansas13,2200.92×
Iowa11,6350.81×
Idaho8,5520.97×
New Mexico8,2430.94×
Nebraska7,6980.88×
West Virginia7,3230.9×
Hawaii6,8380.91×
New Hampshire6,0770.88×
Washington, District of Columbia4,9960.95×
Rhode Island4,6580.84×
Maine4,5160.72×
Delaware4,1360.86×
Alaska4,0011.07×
Montana3,4110.7×
South Dakota2,7250.67×
North Dakota2,6160.73×
Vermont2,1060.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blockbuster (entertainment) audience
BrandAffinityCategory
Hog Hunting4.07×Sports
Grinch4.48×Movies & TV
Google Photos2.35×Technology & Electronics
Israel2×Travel & Leisure
Vocal harmony3.71×Music & Radio
Captain America (1990 film)3.58×Movies & TV
Home staging4.16×Home & Garden
Monogram2.99×Home & Garden
Jingoism1.54×Politics & Society
Wok4.59×Food & Beverages
Goop3.73×Internet & Social Media
Jezebel (film)3.98×Movies & TV
Monmouth County, New Jersey5.4×Travel & Leisure
La Jolla4.96×Travel & Leisure
Historic site2.29×Arts & Culture
Scratching post4.76×Pets & Animals
Grace Slick4.43×Music & Radio
Personalised Gifts2.21×Home & Garden
The Nice Guys4.05×Movies & TV
Governor of Michigan3.67×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blockbuster (entertainment) audience
TraitClusterScore
Risk AppetiteTHRILL1.28
PatriotismCONSERVATISM1.21
TraditionCONSERVATISM1.19
ExtroversionTHRILL1.17
Social Media UsageJOY1.15
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Blockbuster (entertainment)
CountryShare
India21.1%
United States18.1%
Germany6.6%

See Blockbuster (entertainment) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Blockbuster (entertainment) have in United States?

Blockbuster (entertainment) has an estimated audience of 1,749,981 people in United States, concentrated in California and Texas.

What is the gender split and age of Blockbuster (entertainment) fans?

41.5% of Blockbuster (entertainment) fans are female, 58.5% are male, with an average age of 38.6 years.

Which brands do Blockbuster (entertainment) fans like most?

Blockbuster (entertainment) fans show strongest brand affinity for Hog Hunting (4.07×), Grinch (4.48×), and Google Photos (2.35×) over the country average.

Where do Blockbuster (entertainment) fans live in United States?

Blockbuster (entertainment) fans in United States are most concentrated in California (reach 219,019), Texas (reach 200,352), and Florida (reach 135,106). These three regions account for the largest share of the active audience.

What other brands do Blockbuster (entertainment) fans also like?

Beyond Blockbuster (entertainment) itself, the audience over-indexes on Grinch (4.48×), Google Photos (2.35×), Israel (2×), and Vocal harmony (3.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blockbuster (entertainment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.