Bluestar (bus company) Audience in United States

Bluestar (bus company) logo

Bluestar (bus company) has an estimated audience of 366,457 people in United States. 61.0% are female, 39.0% are male, average age 44.9. Top regions: Texas, California, Florida. Top brand affinities: Elsword, Stamp collecting, Fairy godmother, Historic site, Governor of Michigan.

The average Bluestar (bus company) fan in United States is 44.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Elsword, Stamp collecting, Fairy godmother, with strongest over-indexing on Elsword (20× the country average). Demographically, the Bluestar (bus company) audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Bluestar (bus company) fans

Demographic split for Bluestar (bus company) audience in United States
MetricValue
Female61.0%
Male39.0%
Average age44.9
Estimated audience size366,457

Audience persona

The typical Bluestar (bus company) fan in United States is more female, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Bluestar (bus company) in United States
RegionReachAffinity
Texas44,8401.42×
California39,8330.99×
Florida26,4151.06×
New York21,3321.04×
Ohio16,4521.46×
Illinois13,8901.14×
Oregon13,0383.1×
Washington11,9401.62×
Georgia11,1290.99×
Pennsylvania10,6090.86×
New Jersey10,5331.13×
Michigan10,2441.07×
North Carolina9,9580.9×
Virginia8,0650.9×
Massachusetts7,7061.07×
Wisconsin7,6841.39×
Arizona7,1040.95×
Indiana6,5200.97×
Tennessee6,2460.85×
Kentucky6,0681.32×
Maryland5,7160.91×
Missouri5,5840.95×
Colorado5,3050.92×
South Carolina5,0660.92×
Louisiana4,9231.04×
Minnesota4,8880.93×
Alabama4,4370.87×
Oklahoma4,0951.01×
Utah3,5251.07×
Connecticut2,9740.81×
Nevada2,8370.8×
Arkansas2,8110.93×
Mississippi2,6590.88×
Iowa2,6560.88×
Kansas2,6470.92×
Hawaii2,0401.3×
Idaho1,7090.93×
Nebraska1,5660.85×
New Mexico1,4850.81×
West Virginia1,2430.73×
New Hampshire1,0990.76×
Maine1,0390.79×
Washington, District of Columbia9430.86×
Montana8920.88×
Rhode Island7940.68×
Delaware6720.66×
Alaska6150.79×
North Dakota5910.79×
South Dakota5610.66×
Vermont5320.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bluestar (bus company) audience
BrandAffinityCategory
Elsword20×Games
Stamp collecting5.72×Home & Garden
Fairy godmother6.6×Literature
Historic site3.7×Arts & Culture
Governor of Michigan5.53×Politics & Society
Pillow1.55×Home & Garden
Goop3.23×Internet & Social Media
Meals on Wheels3.42×Food & Beverages
JDSU1.72×Business & Career
Cherish (group)6.05×Music & Radio
Vocal harmony2.49×Music & Radio
Redemption (theology)4.69×Politics & Society
Hibachi4.16×Food & Beverages
Wok3.24×Food & Beverages
headspace4.59×Health
N1 road (South Africa)2.03×Travel & Leisure
Hipster4.7×Politics & Society
JDM Cars3.78×Cars & Mobility
Grinch1.89×Movies & TV
Soldering iron1.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bluestar (bus company) audience
TraitClusterScore
Quality AwarenessPREMIUM2.45
DIY MentalityTHRILL1.91
Family OrientationCONSERVATISM1.7
Luxury OrientationPREMIUM1.68
Design AffinityPREMIUM1.67
Convenience OrientationPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Bluestar (bus company)
CountryShare
India37.0%
United States22.1%
United Kingdom13.5%

See Bluestar (bus company) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Bluestar (bus company) have in United States?

Bluestar (bus company) has an estimated audience of 366,457 people in United States, concentrated in Texas and California.

What is the gender split and age of Bluestar (bus company) fans?

61.0% of Bluestar (bus company) fans are female, 39.0% are male, with an average age of 44.9 years.

Which brands do Bluestar (bus company) fans like most?

Bluestar (bus company) fans show strongest brand affinity for Elsword (20×), Stamp collecting (5.72×), and Fairy godmother (6.6×) over the country average.

Where do Bluestar (bus company) fans live in United States?

Bluestar (bus company) fans in United States are most concentrated in Texas (reach 44,840), California (reach 39,833), and Florida (reach 26,415). These three regions account for the largest share of the active audience.

What other brands do Bluestar (bus company) fans also like?

Beyond Bluestar (bus company) itself, the audience over-indexes on Stamp collecting (5.72×), Fairy godmother (6.6×), Historic site (3.7×), and Governor of Michigan (5.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluestar (bus company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.