Rascasse Audience Intelligence

Boba Fett Audience in United States

A data profile of the people who buy, follow and care about Boba Fett in United States — modelled from more than twelve digital signal sources. Boba Fett has an estimated audience of 1,759,767 people in United States.

#64among Fictional Character in United States#2517in Movies & TV

The average Boba Fett fan in United States is 32.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Josh Brolin, Lego Ninjago, Chris Evans (actor), with strongest over-indexing on Josh Brolin (20× the country average).

Demographically, the Boba Fett audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boba Fett fan in United States is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Josh Brolin.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boba Fett profile in United States.

Audience size
1.8M
in United States
Gender
34.5%♀
65.5% male
Age
32.6
average years
Country rank
#15736
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boba Fett fans

34.5% are female, 65.5% are male, average age 32.6.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Boba Fett audience in United States
MetricValue
Female34.5%
Male65.5%
Average age32.6
Estimated audience size1,759,767
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Boba Fett audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3920%
40-4917%
50+6%
Fig. 04

Worldwide distribution

51.6%

of the worldwide Boba Fett audience comes from United States.

Worldwide audience distribution share by country for Boba Fett
CountryShare
United States51.6%
United Kingdom6.8%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boba Fett audience in United States is strongest.

Fig. 05

Top regions by affinity

Boba Fett fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.48×
02California~200K1.26×
03Idaho~10K1.25×
04Arizona~40K1.22×
05Hawaii~9K1.22×
06Alaska~5K1.20×
07Oregon~20K1.19×
08Washington~40K1.16×
09New Mexico~10K1.16×
10Montana~6K1.13×
11Colorado~30K1.08×
12Oklahoma~20K1.08×
13Nevada~20K1.06×
14Kansas~10K1.06×
15Missouri~30K1.05×
16West Virginia~9K1.05×
17Indiana~30K1.04×
18Kentucky~20K1.04×
19Nebraska~9K1.04×
20New Hampshire~7K1.03×
21Texas~200K1.02×
22North Dakota~4K1.02×
23Arkansas~10K1.01×
24Maine~6K1.01×
25Florida~100K0.98×
26Tennessee~30K0.98×
27South Dakota~4K0.98×
28Ohio~50K0.97×
29Michigan~40K0.97×
30Vermont~3K0.96×
31Pennsylvania~60K0.95×
32Iowa~10K0.95×
33Virginia~40K0.94×
34Wisconsin~20K0.93×
35Rhode Island~5K0.93×
36North Carolina~50K0.92×
37Minnesota~20K0.91×
38Connecticut~20K0.91×
39Illinois~50K0.90×
40Massachusetts~30K0.90×
41Georgia~50K0.85×
42Alabama~20K0.85×
43New Jersey~40K0.83×
44Maryland~30K0.83×
45South Carolina~20K0.83×
46Louisiana~20K0.83×
47Delaware~4K0.81×
48Mississippi~10K0.79×
49New York~80K0.78×
50Washington, District of Columbia~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Boba Fett, United States
0.75×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boba Fett audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boba Fett audience
#·InterestCategoryAffinity×
01Lego NinjagoKids & Family36.72×
02Lego Star WarsKids & Family20.91×
03Josh BrolinMovies & TV20.00×
04Cobie SmuldersMovies & TV17.80×
05The Lego MovieMovies & TV16.51×
06Buckingham PalaceTravel & Leisure15.30×
07Sebastian StanMovies & TV14.36×
08Chris Evans (actor)Movies & TV14.04×
09LegolandTravel & Leisure11.30×
10Guardians of the Galaxy (film)Movies & TV11.05×
11Alvin and the ChipmunksMusic & Radio10.72×
12captain americaMovies & TV10.66×
13Doctor StrangeLiterature10.10×
14William ShatnerMovies & TV8.31×
15Superhero fictionLiterature7.71×
16Graphic novelLiterature6.52×
17Collectible card gameGames6.09×
18LegoKids & Family4.13×
19Anime and manga fandomLiterature3.74×
20ComicsLiterature2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boba Fett audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boba Fett audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.93×
IndulgenceJOY1.58×
Early Adopter MentalityPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boba Fett audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Quality AwarenessPREMIUM0.75×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boba Fett have in United States?

Boba Fett has an estimated audience of 1,759,767 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Boba Fett fans?

34.5% of Boba Fett fans are female, 65.5% are male, with an average age of 32.6 years.

03

Which brands do Boba Fett fans like most?

Boba Fett fans show strongest brand affinity for Josh Brolin (20×), Lego Ninjago (36.72×), and Chris Evans (actor) (14.04×) over the country average.

04

Where do Boba Fett fans live in United States?

Boba Fett fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Boba Fett fans also like?

Beyond Boba Fett itself, the audience over-indexes on Lego Ninjago (36.72×), Chris Evans (actor) (14.04×), Guardians of the Galaxy (film) (11.05×), and Cobie Smulders (17.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boba Fett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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