Bodywork (alternative medicine) Audience in United States
Bodywork (alternative medicine) has an estimated audience of 949,957 people in United States. 76.5% are female, 23.5% are male, average age 43.5. Top brand affinities: Keene, New Hampshire, Goop, Wikia, Governor of Michigan, Hardik Pandya.
Top brand affinities include Keene, New Hampshire, Goop, Wikia, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bodywork (alternative medicine) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Sustainability.
Category: Health · Type: Topic
Demographics of Bodywork (alternative medicine) fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 43.5 |
| Estimated audience size | 949,957 |
Audience persona
The typical Bodywork (alternative medicine) fan in United States is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Goop | 10.54× | Internet & Social Media |
| Wikia | 6.48× | Internet & Social Media |
| Governor of Michigan | 10.84× | Politics & Society |
| Hardik Pandya | 21.03× | Sports |
| headspace | 12.19× | Health |
| Grace Slick | 10.91× | Music & Radio |
| Liberace | 9.55× | Music & Radio |
| National Paralympic Committee | 26.21× | Sports |
| Cherish (group) | 12.2× | Music & Radio |
| Wok | 7.22× | Food & Beverages |
| Kingdom of Judah | 7.62× | Politics & Society |
| Google Home | 6.44× | Technology & Electronics |
| Historic site | 4.23× | Arts & Culture |
| Hibachi | 7.23× | Food & Beverages |
| Fairy godmother | 6.58× | Literature |
| Grinch | 3.52× | Movies & TV |
| Harlow | 10.13× | Travel & Leisure |
| No Escape (1994 film) | 9× | Movies & TV |
| TV Fanatic | 8.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.53 |
| Sustainability | BALANCE | 1.32 |
| Extroversion | THRILL | 1.28 |
| Community Orientation | OPEN | 1.27 |
| Travelling | THRILL | 1.27 |
| Price Sensitivity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.9% |
| Denmark | 6.2% |
| United Kingdom | 6.0% |
See Bodywork (alternative medicine) audiences in other countries
- Bodywork (alternative medicine) — Germany
- Bodywork (alternative medicine) — United Kingdom
- Bodywork (alternative medicine) — France
- Bodywork (alternative medicine) — Italy
- Bodywork (alternative medicine) — Spain
- Bodywork (alternative medicine) — Brazil
- Bodywork (alternative medicine) — Japan
- Bodywork (alternative medicine) — South Korea
- Bodywork (alternative medicine) — India
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bodywork (alternative medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.