Boiling Audience in United States

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Boiling has an estimated audience of 2,580,499 people in United States. 66.0% are female, 34.0% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Colorado River, Graham Greene, English literature, Northrop Grumman, life is good.

The average Boiling fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Colorado River, Graham Greene, English literature, with strongest over-indexing on Colorado River (1.99× the country average). Demographically, the Boiling audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Boiling fans

Demographic split for Boiling audience in United States
MetricValue
Female66.0%
Male34.0%
Average age41.5
Estimated audience size2,580,499

Audience persona

The typical Boiling fan in United States is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Colorado River.

Top regions in United States

Top regions ranked by reach for Boiling in United States
RegionReachAffinity
California288,6011.02×
Texas264,4901.19×
Florida168,6680.97×
New York142,7390.99×
Pennsylvania112,2391.29×
Illinois94,9991.11×
North Carolina88,9851.15×
Ohio88,9581.12×
Georgia87,9301.11×
Michigan69,5811.03×
Virginia65,8561.05×
Indiana60,4891.28×
New Jersey60,0700.92×
Tennessee58,4241.13×
Missouri55,9581.35×
Louisiana53,2531.6×
Washington49,0240.95×
Arizona45,9230.87×
South Carolina45,2181.16×
Maryland45,2001.02×
Alabama41,1451.14×
Massachusetts40,7040.8×
Kentucky40,6851.26×
Wisconsin35,2670.91×
Minnesota33,2850.9×
Oklahoma32,7021.14×
Colorado29,9310.74×
Mississippi26,4191.24×
Oregon25,9320.88×
Arkansas24,2281.14×
Nevada21,1080.85×
Iowa20,1530.95×
Connecticut19,8380.77×
Kansas19,6400.97×
Utah18,2280.79×
West Virginia16,1231.34×
Hawaii12,8781.16×
Nebraska12,5990.97×
New Mexico10,9330.84×
Idaho10,6300.82×
Maine7,8940.85×
New Hampshire7,8900.78×
Delaware6,6280.93×
Rhode Island6,4220.78×
Washington, District of Columbia6,2340.8×
Montana5,7290.8×
South Dakota5,2690.88×
Alaska5,1490.93×
North Dakota5,1300.97×
Vermont3,1500.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boiling audience
BrandAffinityCategory
Colorado River1.99×Travel & Leisure
Graham Greene1.79×Literature
English literature1.91×Literature
Northrop Grumman1.58×Business & Career
life is good1.6×Music & Radio
Boracay2.2×Travel & Leisure
Waterford1.93×Travel & Leisure
Lebanese cuisine1.62×Food & Beverages
Fast Five1.71×Movies & TV
Liberace1.73×Music & Radio
Cockpit1.88×Travel & Leisure
Cockpit1.84×Travel & Leisure
International University of Business Agriculture and Technology2.03×Business & Career
Overboard (film)1.51×Movies & TV
Cacique2.14×Food & Beverages
Cacique2.04×Food & Beverages
Assassin's Creed: Revelations1.67×Games
Overtone1.6×Beauty & Wellness
Ohio State Buckeyes women's basketball1.93×Sports
Assetto Corsa1.87×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boiling audience
TraitClusterScore
Family OrientationCONSERVATISM1.65
IndulgenceJOY1.64
Convenience OrientationPREMIUM1.39
Quality AwarenessPREMIUM1.35
Price SensitivityPREMIUM1.34
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Boiling
CountryShare
United States22.0%
Thailand13.4%
Taiwan10.5%

See Boiling audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Boiling have in United States?

Boiling has an estimated audience of 2,580,499 people in United States, concentrated in California and Texas.

What is the gender split and age of Boiling fans?

66.0% of Boiling fans are female, 34.0% are male, with an average age of 41.5 years.

Which brands do Boiling fans like most?

Boiling fans show strongest brand affinity for Colorado River (1.99×), Graham Greene (1.79×), and English literature (1.91×) over the country average.

Where do Boiling fans live in United States?

Boiling fans in United States are most concentrated in California (reach 288,601), Texas (reach 264,490), and Florida (reach 168,668). These three regions account for the largest share of the active audience.

What other brands do Boiling fans also like?

Beyond Boiling itself, the audience over-indexes on Graham Greene (1.79×), English literature (1.91×), Northrop Grumman (1.58×), and life is good (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boiling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.