Bon Scott Audience in United States

Bon Scott logo

Bon Scott has an estimated audience of 1,017,099 people in United States. 18.7% are female, 81.3% are male, average age 48.8. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Jack White, Winemaking, ABC 7 Chicago, WESH.

The average Bon Scott fan in United States is 48.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Jack White, Winemaking, with strongest over-indexing on Alaska (1.52× the country average). Demographically, the Bon Scott audience skews more male with an average age of 48.8, and over-indexes on personality traits such as Tradition, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Bon Scott fans

Demographic split for Bon Scott audience in United States
MetricValue
Female18.7%
Male81.3%
Average age48.8
Estimated audience size1,017,099

Audience persona

The typical Bon Scott fan in United States is more male, around 48.8 years old, with strong Tradition tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Bon Scott in United States
RegionReachAffinity
California84,4770.76×
Texas71,3690.82×
Florida52,2430.76×
Ohio42,8391.37×
New York40,7370.72×
Pennsylvania40,6711.19×
Illinois35,8391.06×
Michigan32,1881.21×
North Carolina28,4930.93×
Tennessee24,2141.19×
Indiana23,2471.25×
Georgia22,4190.72×
Washington20,6411.01×
New Jersey20,0000.77×
Arizona19,4890.94×
Virginia19,4030.78×
Missouri18,5761.13×
Wisconsin18,5621.21×
Massachusetts18,4920.92×
Kentucky17,9021.4×
Minnesota17,8881.23×
Colorado14,1870.89×
Alabama13,8440.97×
South Carolina12,8220.84×
Oregon12,7451.09×
Oklahoma12,0991.07×
Maryland11,4470.65×
Iowa11,1861.33×
Louisiana9,7890.75×
Connecticut9,2100.9×
Arkansas8,9061.06×
Kansas8,2921.03×
Nevada7,9470.81×
Utah7,3860.81×
West Virginia7,0001.48×
Mississippi6,3930.76×
Nebraska5,7251.12×
New Hampshire5,4001.35×
Idaho5,2861.04×
New Mexico5,0680.99×
Maine4,8941.34×
Montana3,5371.25×
Rhode Island3,0830.95×
North Dakota2,6931.29×
South Dakota2,5471.08×
Hawaii2,2650.52×
Alaska2,2441.03×
Delaware1,9770.7×
Vermont1,8091.01×
Washington, District of Columbia1,5340.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bon Scott audience
BrandAffinityCategory
Alaska1.52×Travel & Leisure
Jack White2.18×Movies & TV
Winemaking1.75×Food & Beverages
ABC 7 Chicago1.55×Movies & TV
WESH1.75×Movies & TV
County council1.61×Politics & Society
Temple Grandin2.15×Literature
Edward Norton1.58×Movies & TV
Enfamil1.65×Kids & Family
Consequence (rapper)1.57×Music & Radio
Eindhoven1.61×Travel & Leisure
Julio Cesar Chavez Jr.1.72×Sports
Arutz Sheva1.53×News
WSVN1.53×Movies & TV
Ayrton Senna1.87×Sports
The Godfather Part II2.45×Movies & TV
Assassin's Creed: Brotherhood1.98×Games
Riffle6.07×Politics & Society
Assassin's Creed: Revelations1.69×Games
Ironmongery1.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bon Scott audience
TraitClusterScore
TraditionCONSERVATISM1.29
Social Media UsageJOY1.18
Need for SecurityCONSERVATISM1.11
SpiritualityBALANCE1.1
IndividualismJOY1.1
Convenience OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Bon Scott
CountryShare
United States28.9%
Germany15.3%
Australia11.6%

See Bon Scott audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Bon Scott have in United States?

Bon Scott has an estimated audience of 1,017,099 people in United States, concentrated in California and Texas.

What is the gender split and age of Bon Scott fans?

18.7% of Bon Scott fans are female, 81.3% are male, with an average age of 48.8 years.

Which brands do Bon Scott fans like most?

Bon Scott fans show strongest brand affinity for Alaska (1.52×), Jack White (2.18×), and Winemaking (1.75×) over the country average.

Where do Bon Scott fans live in United States?

Bon Scott fans in United States are most concentrated in California (reach 84,477), Texas (reach 71,369), and Florida (reach 52,243). These three regions account for the largest share of the active audience.

What other brands do Bon Scott fans also like?

Beyond Bon Scott itself, the audience over-indexes on Jack White (2.18×), Winemaking (1.75×), ABC 7 Chicago (1.55×), and WESH (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bon Scott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.