Book of Genesis Audience in United States

Book of Genesis logo

Book of Genesis has an estimated audience of 1,818,335 people in United States. 57.8% are female, 42.2% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Nationality, Wok, headspace, Grace Slick.

The average Book of Genesis fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Nationality, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Book of Genesis audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Book of Genesis fans

Demographic split for Book of Genesis audience in United States
MetricValue
Female57.8%
Male42.2%
Average age44.2
Estimated audience size1,818,335

Audience persona

The typical Book of Genesis fan in United States is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Book of Genesis in United States
RegionReachAffinity
California192,6360.96×
Texas174,4871.12×
Florida125,9301.02×
New York101,3511×
Georgia76,9641.37×
North Carolina72,4481.32×
Pennsylvania63,9291.04×
Illinois58,9580.97×
Ohio55,2430.99×
Virginia49,1481.11×
Michigan46,7290.98×
Tennessee44,5051.22×
New Jersey43,3110.94×
Alabama38,5491.52×
Louisiana36,8981.57×
Indiana36,1901.09×
Massachusetts35,4490.99×
Arizona35,3800.95×
Maryland34,2121.09×
South Carolina33,7361.23×
Washington32,9390.9×
Kentucky32,0091.4×
Missouri31,5121.08×
Oklahoma24,3301.2×
Colorado23,0630.8×
Wisconsin23,0370.84×
Mississippi22,6361.51×
Minnesota20,6740.79×
Arkansas18,9491.26×
Nevada17,9211.02×
Connecticut17,6600.97×
Oregon17,4080.84×
Kansas14,1620.99×
Iowa11,6590.78×
Hawaii10,7781.38×
Utah9,9690.61×
West Virginia8,3850.99×
New Mexico8,3650.92×
Nebraska7,8290.86×
Idaho7,6330.84×
New Hampshire5,6260.79×
Washington, District of Columbia5,1150.94×
Rhode Island4,9560.86×
Delaware4,4380.88×
Maine4,1910.64×
South Dakota3,4970.83×
Montana3,3350.66×
Alaska3,1080.8×
North Dakota2,6040.7×
Vermont2,3430.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Book of Genesis audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nationality4×Politics & Society
Wok10.88×Food & Beverages
headspace13.21×Health
Grace Slick12.26×Music & Radio
Goma24.71×Travel & Leisure
Governor of Michigan9.11×Politics & Society
Goop5.92×Internet & Social Media
Google Home7.14×Technology & Electronics
Cherish (group)11.82×Music & Radio
Minnesota1.84×Travel & Leisure
Vocal harmony4.76×Music & Radio
Hibachi7.22×Food & Beverages
Pillow1.95×Home & Garden
Ira Glass15.36×Music & Radio
3D printing2.15×Technology & Electronics
Urban Outfitters1.57×Shopping
La Jolla7.53×Travel & Leisure
Cryptic crossword12.41×Technology & Electronics
Fairy godmother5.89×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Book of Genesis audience
TraitClusterScore
SpiritualityBALANCE2.12
PatriotismCONSERVATISM1.98
IndividualismJOY1.53
Community OrientationOPEN1.45
TraditionCONSERVATISM1.45
Convenience OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Book of Genesis
CountryShare
United States11.7%
Italy6.4%
Pakistan6.0%

See Book of Genesis audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Book of Genesis have in United States?

Book of Genesis has an estimated audience of 1,818,335 people in United States, concentrated in California and Texas.

What is the gender split and age of Book of Genesis fans?

57.8% of Book of Genesis fans are female, 42.2% are male, with an average age of 44.2 years.

Which brands do Book of Genesis fans like most?

Book of Genesis fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (4×), and Wok (10.88×) over the country average.

Where do Book of Genesis fans live in United States?

Book of Genesis fans in United States are most concentrated in California (reach 192,636), Texas (reach 174,487), and Florida (reach 125,930). These three regions account for the largest share of the active audience.

What other brands do Book of Genesis fans also like?

Beyond Book of Genesis itself, the audience over-indexes on Nationality (4×), Wok (10.88×), headspace (13.21×), and Grace Slick (12.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Book of Genesis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.