Book of Mormon Audience in United States

Book of Mormon logo

Book of Mormon has an estimated audience of 1,497,054 people in United States. 61.9% are female, 38.1% are male, average age 39.4. Top regions: New York, Utah, Texas. Top brand affinities: Product design, UK garage, Isometric exercise, JDSU, Joshua Jackson.

The average Book of Mormon fan in United States is 39.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Utah, Texas. Top brand affinities include Product design, UK garage, Isometric exercise, with strongest over-indexing on Product design (7.54× the country average). Demographically, the Book of Mormon audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Book of Mormon fans

Demographic split for Book of Mormon audience in United States
MetricValue
Female61.9%
Male38.1%
Average age39.4
Estimated audience size1,497,054

Audience persona

The typical Book of Mormon fan in United States is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Book of Mormon in United States
RegionReachAffinity
New York171,4952.05×
Utah115,4758.61×
Texas87,5400.68×
Florida75,4460.74×
California73,5940.45×
New Jersey43,4191.14×
Illinois40,9800.82×
Pennsylvania40,6540.81×
Arizona36,3271.19×
Ohio34,8970.76×
North Carolina32,6300.72×
Virginia32,6090.89×
Georgia30,2660.66×
Washington27,0320.9×
Massachusetts26,3550.89×
Michigan25,3020.65×
Idaho23,4303.12×
Colorado22,8040.97×
Minnesota20,9420.98×
Missouri20,2240.84×
Tennessee20,1590.67×
Indiana17,2400.63×
Wisconsin15,7080.7×
Maryland15,6160.61×
Oregon15,5830.91×
Connecticut15,3061.02×
Kentucky14,4330.77×
South Carolina12,9480.57×
Nevada12,9360.89×
Oklahoma11,3840.68×
Alabama11,3810.54×
Kansas9,7320.82×
Arkansas9,1440.74×
Louisiana8,9960.47×
Iowa7,9350.64×
Hawaii7,2031.12×
Maine6,3311.18×
Mississippi5,6710.46×
New Mexico4,8690.65×
West Virginia4,4860.64×
New Hampshire4,2360.72×
Nebraska4,2160.56×
Washington, District of Columbia4,0090.89×
Montana3,8660.93×
Wyoming3,2441.46×
Rhode Island2,8600.6×
Alaska2,7470.86×
Delaware2,4160.58×
South Dakota2,0140.58×
North Dakota1,7900.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Book of Mormon audience
BrandAffinityCategory
Product design7.54×Business & Career
UK garage8.67×Music & Radio
Isometric exercise13.59×Sports
JDSU3.41×Business & Career
Joshua Jackson4.95×Movies & TV
Home equity2.1×Home & Garden
Pro-Ject3.64×Music & Radio
Staycation2.92×Home & Garden
Stamp collecting3.61×Home & Garden
Janitor4.72×Home & Garden
9NEWS (KUSA)3.28×Movies & TV
Fairy godmother4.61×Literature
Home staging2.95×Home & Garden
Historic site2.19×Arts & Culture
Hamden, Connecticut9.11×Travel & Leisure
La Opinión3.47×News
Laneige2.63×Beauty & Wellness
Grinch1.94×Movies & TV
Vocal harmony2.07×Music & Radio
Meals on Wheels2.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Book of Mormon audience
TraitClusterScore
Quality AwarenessPREMIUM1.5
LGBTQ+ IdentityOPEN1.37
SpiritualityBALANCE1.27
MindfulnessBALANCE1.26
Family OrientationCONSERVATISM1.2
Need for SecurityCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Book of Mormon
CountryShare
United States56.3%
United Kingdom8.6%
Philippines6.3%

See Book of Mormon audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Book of Mormon have in United States?

Book of Mormon has an estimated audience of 1,497,054 people in United States, concentrated in New York and Utah.

What is the gender split and age of Book of Mormon fans?

61.9% of Book of Mormon fans are female, 38.1% are male, with an average age of 39.4 years.

Which brands do Book of Mormon fans like most?

Book of Mormon fans show strongest brand affinity for Product design (7.54×), UK garage (8.67×), and Isometric exercise (13.59×) over the country average.

Where do Book of Mormon fans live in United States?

Book of Mormon fans in United States are most concentrated in New York (reach 171,495), Utah (reach 115,475), and Texas (reach 87,540). These three regions account for the largest share of the active audience.

What other brands do Book of Mormon fans also like?

Beyond Book of Mormon itself, the audience over-indexes on UK garage (8.67×), Isometric exercise (13.59×), JDSU (3.41×), and Joshua Jackson (4.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Book of Mormon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.