Bow tie Audience in United States

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Bow tie has an estimated audience of 2,060,016 people in United States. 60.1% are female, 39.9% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Pro-Ject, The Historian.

The average Bow tie fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bow tie audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Bow tie fans

Demographic split for Bow tie audience in United States
MetricValue
Female60.1%
Male39.9%
Average age38.3
Estimated audience size2,060,016

Audience persona

The typical Bow tie fan in United States is more female, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Bow tie in United States
RegionReachAffinity
California270,2961.19×
Texas189,0491.07×
New York168,5451.46×
Florida148,2721.06×
Virginia99,3691.98×
Georgia79,6961.26×
Illinois73,2421.07×
Pennsylvania69,8351.01×
North Carolina64,9051.05×
New Jersey59,3001.13×
Ohio59,2920.93×
Michigan54,8081.02×
Tennessee49,0171.19×
Massachusetts47,8181.18×
Washington42,8681.04×
Maryland40,8421.15×
Arizona39,3220.93×
South Carolina33,6461.09×
Indiana33,3600.89×
Colorado30,7790.95×
Missouri30,0700.91×
Louisiana29,6291.12×
Alabama28,9911.01×
Connecticut27,5361.33×
Kentucky26,6581.03×
Minnesota26,5040.9×
Wisconsin25,9560.84×
Oregon22,6750.96×
Oklahoma20,1240.88×
Mississippi19,3761.14×
Utah19,0211.03×
Nevada18,4450.93×
Arkansas16,5680.98×
Kansas14,7990.91×
Iowa13,6840.81×
Idaho9,7670.95×
New Mexico8,7820.85×
Washington, District of Columbia8,6311.39×
Nebraska8,5760.83×
West Virginia7,8680.82×
Hawaii7,5150.85×
New Hampshire7,0620.87×
Maine6,1320.83×
Rhode Island6,0320.92×
Delaware4,9380.87×
Montana4,0570.71×
Alaska3,6660.83×
South Dakota3,4000.71×
North Dakota3,1580.75×
Vermont2,9150.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bow tie audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Pro-Ject5.36×Music & Radio
The Historian16.48×Literature
Noodle (Gorillaz)2.75×Music & Radio
Vocal harmony3.46×Music & Radio
Eurail16.57×Cars & Mobility
Israel1.58×Travel & Leisure
Monogram2.53×Home & Garden
JDSU1.91×Business & Career
Historic site2.59×Arts & Culture
Gilt.com5.01×Shopping
Parral, Chihuahua8.99×Travel & Leisure
Who Wants to Be a Millionaire?5.57×Movies & TV
Hipster5.57×Politics & Society
Celtic mythology5.57×Arts & Culture
Grinch2.22×Movies & TV
MK2.25×Music & Radio
N1 road (South Africa)2.17×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bow tie audience
TraitClusterScore
Luxury OrientationPREMIUM1.3
Quality AwarenessPREMIUM1.25
Design AffinityPREMIUM1.24
IndividualismJOY1.18
Career OrientationPOWER1.16
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Bow tie
CountryShare
United States29.6%
Thailand6.1%
United Kingdom5.6%

See Bow tie audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bow tie have in United States?

Bow tie has an estimated audience of 2,060,016 people in United States, concentrated in California and Texas.

What is the gender split and age of Bow tie fans?

60.1% of Bow tie fans are female, 39.9% are male, with an average age of 38.3 years.

Which brands do Bow tie fans like most?

Bow tie fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Bow tie fans live in United States?

Bow tie fans in United States are most concentrated in California (reach 270,296), Texas (reach 189,049), and New York (reach 168,545). These three regions account for the largest share of the active audience.

What other brands do Bow tie fans also like?

Beyond Bow tie itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Pro-Ject (5.36×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bow tie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.