Bowhunting Audience in United States

Bowhunting logo

Bowhunting has an estimated audience of 2,502,423 people in United States. 39.0% are female, 61.0% are male, average age 37.6. Top regions: Texas, Pennsylvania, California. Top brand affinities: Urban Outfitters, Pro-Ject, Product design, Elsword, Combat sport.

The average Bowhunting fan in United States is 37.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Pennsylvania, California. Top brand affinities include Urban Outfitters, Pro-Ject, Product design, with strongest over-indexing on Urban Outfitters (5.71× the country average). Demographically, the Bowhunting audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Bowhunting fans

Demographic split for Bowhunting audience in United States
MetricValue
Female39.0%
Male61.0%
Average age37.6
Estimated audience size2,502,423

Audience persona

The typical Bowhunting fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Bowhunting in United States
RegionReachAffinity
Texas112,8110.52×
Pennsylvania85,5161.01×
California83,8840.3×
Wisconsin83,1322.21×
Minnesota75,7792.11×
Michigan73,7651.13×
New York72,5380.52×
Indiana64,2311.41×
Florida56,3200.33×
Illinois55,9950.67×
Missouri52,7271.31×
North Carolina51,5340.68×
Ohio50,0790.65×
Georgia48,6340.63×
Tennessee42,8750.85×
Virginia37,4950.62×
Alabama36,2421.04×
Kentucky34,6991.11×
South Carolina32,8990.87×
Arkansas32,6331.58×
Colorado31,6760.8×
Louisiana30,0930.93×
Iowa29,9581.45×
Washington29,0530.58×
Oklahoma27,5930.99×
Arizona24,0930.47×
Mississippi22,2961.08×
Oregon21,4410.75×
New Jersey21,3250.34×
Utah20,8970.93×
Massachusetts20,6350.42×
West Virginia18,6711.6×
Maryland18,2940.43×
Kansas17,8580.91×
Wyoming17,3544.68×
Montana17,2802.49×
Idaho15,2861.22×
Nebraska12,7141.01×
New Mexico10,9470.87×
Connecticut10,3480.41×
South Dakota10,2331.77×
North Dakota9,9641.94×
Maine8,7390.97×
Nevada7,8400.32×
New Hampshire6,4370.65×
Hawaii5,2570.49×
Vermont4,2490.97×
Washington, District of Columbia4,0190.53×
Alaska3,9640.74×
Rhode Island2,7390.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bowhunting audience
BrandAffinityCategory
Urban Outfitters5.71×Shopping
Pro-Ject5.73×Music & Radio
Product design2.3×Business & Career
Elsword17.25×Games
Combat sport1.69×Sports
UK garage5.11×Music & Radio
JDSU2.66×Business & Career
Bank account1.86×Business & Career
Staycation2.29×Home & Garden
Voter registration3.13×Politics & Society
Home staging3.23×Home & Garden
Electrolyte2.83×Health
Corona (band)3.38×Music & Radio
Noodle (Gorillaz)1.95×Music & Radio
N1 road (South Africa)2.22×Travel & Leisure
Tech News4.5×Technology & Electronics
WESH2.34×Movies & TV
ABC 7 Chicago1.98×Movies & TV
Acoustic music2.1×Music & Radio
Monogram1.69×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bowhunting audience
TraitClusterScore
PatriotismCONSERVATISM3.46
Sports ActivityPOWER1.47
DIY MentalityTHRILL1.45
Risk AppetiteTHRILL1.36
Early Adopter MentalityPOWER1.19
SustainabilityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Bowhunting
CountryShare
United States55.1%
Canada4.8%
United Kingdom4.3%

See Bowhunting audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Bowhunting have in United States?

Bowhunting has an estimated audience of 2,502,423 people in United States, concentrated in Texas and Pennsylvania.

What is the gender split and age of Bowhunting fans?

39.0% of Bowhunting fans are female, 61.0% are male, with an average age of 37.6 years.

Which brands do Bowhunting fans like most?

Bowhunting fans show strongest brand affinity for Urban Outfitters (5.71×), Pro-Ject (5.73×), and Product design (2.3×) over the country average.

Where do Bowhunting fans live in United States?

Bowhunting fans in United States are most concentrated in Texas (reach 112,811), Pennsylvania (reach 85,516), and California (reach 83,884). These three regions account for the largest share of the active audience.

What other brands do Bowhunting fans also like?

Beyond Bowhunting itself, the audience over-indexes on Pro-Ject (5.73×), Product design (2.3×), Elsword (17.25×), and Combat sport (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bowhunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.