Brad's Deals Audience in United States
Brad's Deals has an estimated audience of 1,666,153 people in United States. 76.5% are female, 23.5% are male, average age 44.3. Top brand affinities: Fairy godmother, Israel, Goop, Hexbug, Cherish (group).
Top brand affinities include Fairy godmother, Israel, Goop, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Brad's Deals audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Category: Fashion & Accessoires · Type: Brand
Demographics of Brad's Deals fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 44.3 |
| Estimated audience size | 1,666,153 |
Audience persona
The typical Brad's Deals fan in United States is more female, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Fairy godmother.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fairy godmother | 20.49× | Literature |
| Israel | 2.2× | Travel & Leisure |
| Goop | 4.65× | Internet & Social Media |
| Hexbug | 18.96× | Kids & Family |
| Cherish (group) | 8.62× | Music & Radio |
| headspace | 7.15× | Health |
| Kendra Scott | 2.24× | Fashion & Accessoires |
| Jeep Wagoneer | 3.73× | Cars & Mobility |
| Mothercare | 2.1× | Kids & Family |
| Governor of Michigan | 4.78× | Politics & Society |
| 9NEWS (KUSA) | 3× | Movies & TV |
| edureka | 21.88× | Business & Career |
| JDSU | 1.75× | Business & Career |
| Certified diabetes educator | 7.68× | Business & Career |
| Hipster | 5.31× | Politics & Society |
| Jesse Plemons | 1.88× | Movies & TV |
| Historic site | 2.28× | Arts & Culture |
| Mathcore | 4.18× | Music & Radio |
| Wok | 3.37× | Food & Beverages |
| Soldering iron | 1.68× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.55 |
| Community Orientation | OPEN | 1.39 |
| Creativity | OPEN | 1.3 |
| Indulgence | JOY | 1.28 |
| Quality Awareness | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.9% |
| Japan | 0.0% |
| India | 0.0% |
See Brad's Deals audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Brad's Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.