Brake pad Audience in United States

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Brake pad has an estimated audience of 579,058 people in United States. 14.1% are female, 85.9% are male, average age 42.0. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Arrietty, Hipster, Barclays Center, Tipsy Elves.

The average Brake pad fan in United States is 42.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Arrietty, Hipster, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Brake pad audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Brake pad fans

Demographic split for Brake pad audience in United States
MetricValue
Female14.1%
Male85.9%
Average age42.0
Estimated audience size579,058

Audience persona

The typical Brake pad fan in United States is more male, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Brake pad in United States
RegionReachAffinity
Texas72,1861.45×
California71,4931.12×
Florida43,7591.12×
Georgia32,5431.82×
New York26,2760.81×
Illinois21,4111.11×
North Carolina20,8291.2×
Ohio18,1231.02×
Pennsylvania15,7900.81×
Michigan15,3871.02×
Virginia14,9571.06×
Tennessee13,3191.15×
New Jersey13,2510.9×
Indiana12,3471.17×
Arizona12,2831.04×
Washington11,2030.96×
Alabama10,3261.28×
Maryland10,0851.01×
South Carolina9,7671.12×
Massachusetts9,7350.85×
Louisiana9,7281.3×
Missouri9,4531.01×
Colorado9,0530.99×
Kentucky7,8451.08×
Minnesota7,7090.93×
Oklahoma7,6161.18×
Wisconsin7,4740.86×
Nevada7,2091.29×
Mississippi6,4751.36×
Oregon6,1580.93×
Arkansas5,5931.17×
Utah5,5821.08×
Connecticut5,5320.95×
Kansas5,0641.11×
Iowa4,5110.95×
Nebraska3,0171.04×
New Mexico2,8961×
Idaho2,5460.88×
Hawaii2,4320.98×
West Virginia2,3240.86×
New Hampshire1,6100.71×
Maine1,5460.75×
Rhode Island1,4960.81×
Delaware1,4080.88×
Washington, District of Columbia1,2230.7×
South Dakota1,0750.8×
Alaska1,0020.81×
Montana9830.61×
North Dakota9670.81×
Vermont5540.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brake pad audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Arrietty38.89×Movies & TV
Hipster18.69×Politics & Society
Barclays Center22×Sports
Tipsy Elves16.48×Shopping
Vocal harmony7.09×Music & Radio
MK6.19×Music & Radio
Grinch5.78×Movies & TV
Governor of Michigan10.02×Politics & Society
Wok8.22×Food & Beverages
Life of Pi11.79×Movies & TV
Academy Award for Best Production Design20×Movies & TV
N1 road (South Africa)4.64×Travel & Leisure
Urban Outfitters1.81×Shopping
Leverage (TV series)5.8×Movies & TV
La Jolla8.05×Travel & Leisure
Grace Slick7.61×Music & Radio
Hibachi6.75×Food & Beverages
Goop4.54×Internet & Social Media
El Paso County, Colorado10.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brake pad audience
TraitClusterScore
Family OrientationCONSERVATISM2.18
Quality AwarenessPREMIUM2.09
Need for SecurityCONSERVATISM2.06
Luxury OrientationPREMIUM1.53
PatriotismCONSERVATISM1.52
Career OrientationPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Brake pad
CountryShare
United States26.4%
Malaysia7.8%
Thailand7.5%

See Brake pad audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Brake pad have in United States?

Brake pad has an estimated audience of 579,058 people in United States, concentrated in Texas and California.

What is the gender split and age of Brake pad fans?

14.1% of Brake pad fans are female, 85.9% are male, with an average age of 42.0 years.

Which brands do Brake pad fans like most?

Brake pad fans show strongest brand affinity for Keene, New Hampshire (675×), Arrietty (38.89×), and Hipster (18.69×) over the country average.

Where do Brake pad fans live in United States?

Brake pad fans in United States are most concentrated in Texas (reach 72,186), California (reach 71,493), and Florida (reach 43,759). These three regions account for the largest share of the active audience.

What other brands do Brake pad fans also like?

Beyond Brake pad itself, the audience over-indexes on Arrietty (38.89×), Hipster (18.69×), Barclays Center (22×), and Tipsy Elves (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brake pad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.