Brett Young Audience in United States
Brett Young has an estimated audience of 660,847 people in United States. 65.3% are female, 34.7% are male, average age 38.7. Top brand affinities: Product design, Whataburger, Elsword, Goop, KiwiCo.
Top brand affinities include Product design, Whataburger, Elsword, with strongest over-indexing on Product design (2.69× the country average). Demographically, the Brett Young audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Brett Young fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 38.7 |
| Estimated audience size | 660,847 |
Audience persona
The typical Brett Young fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.69× | Business & Career |
| Whataburger | 1.56× | Food & Beverages |
| Elsword | 13.86× | Games |
| Goop | 4.5× | Internet & Social Media |
| KiwiCo | 5.83× | Kids & Family |
| Meals on Wheels | 4.39× | Food & Beverages |
| Israel | 1.52× | Travel & Leisure |
| UK garage | 3.91× | Music & Radio |
| Governor of Michigan | 5.27× | Politics & Society |
| Historic site | 2.84× | Arts & Culture |
| Wok | 4.04× | Food & Beverages |
| The Devil's Rejects | 6.2× | Movies & TV |
| headspace | 5.45× | Health |
| Saving | 1.66× | Business & Career |
| Nebraska | 1.53× | Travel & Leisure |
| Hibachi | 4.29× | Food & Beverages |
| Sinaloa | 1.97× | Travel & Leisure |
| Pro-Ject | 2.1× | Music & Radio |
| Google Home | 3.25× | Technology & Electronics |
| Grace Slick | 4.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.53 |
| DIY Mentality | THRILL | 1.26 |
| Community Orientation | OPEN | 1.24 |
| Urban Lifestyle | OPEN | 1.23 |
| Tradition | CONSERVATISM | 1.2 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.0% |
| United Kingdom | 9.6% |
| Canada | 7.6% |
See Brett Young audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Brett Young. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.