A data profile of the people who buy, follow and care about Brickleberry in United States — modelled from more than twelve digital signal sources. Brickleberry has an estimated audience of 387,809 people in United States.
The average Brickleberry fan in United States is 35.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Gravity Falls, The Cleveland Show, Zach Galifianakis, with strongest over-indexing on Gravity Falls (100.94× the country average).
Demographically, the Brickleberry audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Brickleberry fan in United States is more male, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Gravity Falls.
The key figures that characterise the Brickleberry profile in United States.
21.9% are female, 78.1% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 35.0 |
| Estimated audience size | 387,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Brickleberry audience comes from United States.
| Country | Share |
|---|---|
| United States | 45.4% |
| Brazil | 10.1% |
| Poland | 7.8% |
Where the Brickleberry audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~3K | 1.41× | |
| 02 | Arkansas | ~4K | 1.29× | |
| 03 | Montana | ~1K | 1.23× | |
| 04 | Iowa | ~4K | 1.21× | |
| 05 | Oklahoma | ~5K | 1.20× | |
| 06 | Missouri | ~7K | 1.18× | |
| 07 | Kentucky | ~6K | 1.16× | |
| 08 | North Dakota | <1K | 1.15× | |
| 09 | Indiana | ~8K | 1.14× | |
| 10 | Idaho | ~2K | 1.11× | |
| 11 | South Dakota | <1K | 1.11× | |
| 12 | Louisiana | ~5K | 1.10× | |
| 13 | Mississippi | ~3K | 1.10× | |
| 14 | Nebraska | ~2K | 1.10× | |
| 15 | Alabama | ~6K | 1.09× | |
| 16 | Kansas | ~3K | 1.09× | |
| 17 | Maine | ~2K | 1.09× | |
| 18 | Michigan | ~10K | 1.08× | |
| 19 | Alaska | <1K | 1.07× | |
| 20 | Ohio | ~10K | 1.05× | |
| 21 | Tennessee | ~8K | 1.05× | |
| 22 | Vermont | <1K | 1.05× | |
| 23 | South Carolina | ~6K | 1.03× | |
| 24 | Georgia | ~10K | 1.02× | |
| 25 | Oregon | ~4K | 1.00× | |
| 26 | Wisconsin | ~6K | 0.99× | |
| 27 | New Mexico | ~2K | 0.99× | |
| 28 | North Carolina | ~10K | 0.98× | |
| 29 | New Hampshire | ~1K | 0.96× | |
| 30 | Colorado | ~6K | 0.95× | |
| 31 | Maryland | ~6K | 0.94× | |
| 32 | Pennsylvania | ~10K | 0.92× | |
| 33 | Washington | ~7K | 0.92× | |
| 34 | Texas | ~30K | 0.91× | |
| 35 | Minnesota | ~5K | 0.91× | |
| 36 | Utah | ~3K | 0.91× | |
| 37 | Delaware | <1K | 0.91× | |
| 38 | Nevada | ~3K | 0.88× | |
| 39 | Arizona | ~7K | 0.87× | |
| 40 | Connecticut | ~3K | 0.86× | |
| 41 | Illinois | ~10K | 0.84× | |
| 42 | Rhode Island | ~1K | 0.84× | |
| 43 | Virginia | ~8K | 0.82× | |
| 44 | Florida | ~20K | 0.80× | |
| 45 | New York | ~20K | 0.77× | |
| 46 | Washington, District of Columbia | <1K | 0.77× | |
| 47 | Massachusetts | ~6K | 0.75× | |
| 48 | California | ~30K | 0.74× | |
| 49 | Hawaii | ~1K | 0.70× | |
| 50 | New Jersey | ~7K | 0.68× |
The strongest cross-interests of the Brickleberry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Cleveland Show | Movies & TV | 130.21× | ||
| 02 | Gravity Falls | Movies & TV | 100.94× | ||
| 03 | Eddie Izzard | Movies & TV | 100.73× | ||
| 04 | Zach Galifianakis | Movies & TV | 69.73× | ||
| 05 | The Legend of Korra | Movies & TV | 51.36× | ||
| 06 | Agents of S.H.I.E.L.D. | Movies & TV | 41.14× | ||
| 07 | Adventure Time | Movies & TV | 30.11× | ||
| 08 | Seth Rollins | Sports | 28.52× | ||
| 09 | Cast Away | Movies & TV | 23.14× | ||
| 10 | International education | Business & Career | 20.00× | ||
| 11 | Michael Gambon | Movies & TV | 19.79× | ||
| 12 | Black Panther (film) | Movies & TV | 15.94× | ||
| 13 | Schitt's Creek | Movies & TV | 15.78× | ||
| 14 | Alison Brie | Movies & TV | 12.22× | ||
| 15 | The Flash | Movies & TV | 10.13× | ||
| 16 | Rachel McAdams | Movies & TV | 9.26× | ||
| 17 | Family Guy | Movies & TV | 8.48× | ||
| 18 | Scarlett Johansson | Movies & TV | 7.14× | ||
| 19 | Pizza Hut | Food & Beverages | 3.61× | ||
| 20 | Subway | Food & Beverages | 3.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.09× | |
| Pet Ownership | JOY | 1.71× | |
| Individualism | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.56× | |
| Creativity | OPEN | 0.58× | |
| Design Affinity | PREMIUM | 0.69× |
Brickleberry has an estimated audience of 387,809 people in United States, concentrated in California and Texas.
21.9% of Brickleberry fans are female, 78.1% are male, with an average age of 35.0 years.
Brickleberry fans show strongest brand affinity for Gravity Falls (100.94×), The Cleveland Show (130.21×), and Zach Galifianakis (69.73×) over the country average.
Brickleberry fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Brickleberry itself, the audience over-indexes on The Cleveland Show (130.21×), Zach Galifianakis (69.73×), Eddie Izzard (100.73×), and Adventure Time (30.11×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Brickleberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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