British sitcom Audience in United States

British sitcom has an estimated audience of 662,924 people in United States. 62.3% are female, 37.7% are male, average age 49.7. Top regions: California, Texas, New York. Top brand affinities: Non-celiac gluten sensitivity, Collectable, Pillow, Home staging, Historic site.
The average British sitcom fan in United States is 49.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Non-celiac gluten sensitivity, Collectable, Pillow, with strongest over-indexing on Non-celiac gluten sensitivity (27.08× the country average). Demographically, the British sitcom audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of British sitcom fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 49.7 |
| Estimated audience size | 662,924 |
Audience persona
The typical British sitcom fan in United States is more female, around 49.7 years old, with strong Community Orientation tendencies and a notable affinity for Non-celiac gluten sensitivity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 47,602 | 0.65× |
| Texas | 36,589 | 0.64× |
| New York | 35,488 | 0.96× |
| Florida | 34,660 | 0.77× |
| Pennsylvania | 21,727 | 0.97× |
| Georgia | 19,917 | 0.98× |
| Illinois | 17,625 | 0.8× |
| Ohio | 16,494 | 0.81× |
| North Carolina | 16,354 | 0.82× |
| Virginia | 14,285 | 0.88× |
| New Jersey | 13,432 | 0.8× |
| Michigan | 13,341 | 0.77× |
| Massachusetts | 12,998 | 1× |
| Washington | 12,864 | 0.97× |
| Tennessee | 12,658 | 0.95× |
| Maryland | 9,912 | 0.87× |
| Indiana | 9,128 | 0.75× |
| Missouri | 9,056 | 0.85× |
| Wisconsin | 8,983 | 0.9× |
| Oklahoma | 8,622 | 1.17× |
| South Carolina | 8,454 | 0.85× |
| Colorado | 8,259 | 0.79× |
| Minnesota | 8,208 | 0.86× |
| Arizona | 7,864 | 0.58× |
| Oregon | 7,613 | 1× |
| Kentucky | 7,238 | 0.87× |
| Alabama | 7,006 | 0.76× |
| Louisiana | 5,709 | 0.67× |
| Connecticut | 5,435 | 0.82× |
| Iowa | 5,071 | 0.93× |
| Utah | 4,919 | 0.83× |
| Arkansas | 4,667 | 0.85× |
| Kansas | 4,451 | 0.85× |
| Nevada | 4,241 | 0.66× |
| Mississippi | 4,086 | 0.75× |
| West Virginia | 3,373 | 1.09× |
| Nebraska | 3,305 | 0.99× |
| New Hampshire | 3,177 | 1.22× |
| Idaho | 2,893 | 0.87× |
| Alaska | 2,886 | 2.03× |
| Maine | 2,874 | 1.21× |
| New Mexico | 2,708 | 0.81× |
| Hawaii | 2,551 | 0.9× |
| Montana | 2,515 | 1.37× |
| South Dakota | 2,483 | 1.62× |
| Vermont | 2,451 | 2.11× |
| North Dakota | 2,417 | 1.78× |
| Wyoming | 2,339 | 2.38× |
| Rhode Island | 2,301 | 1.09× |
| Delaware | 2,232 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Non-celiac gluten sensitivity | 27.08× | Health |
| Collectable | 1.73× | Kids & Family |
| Pillow | 2.24× | Home & Garden |
| Home staging | 5.33× | Home & Garden |
| Historic site | 4.3× | Arts & Culture |
| Whataburger | 1.76× | Food & Beverages |
| Natural rubber | 1.89× | Cars & Mobility |
| Alaska | 1.52× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.11× | Sports |
| Erie County, New York | 8.2× | Travel & Leisure |
| Elsword | 12.85× | Games |
| Jingoism | 1.63× | Politics & Society |
| Litter box | 1.56× | Pets & Animals |
| Hocus Pocus | 3.39× | Movies & TV |
| Google Photos | 1.69× | Technology & Electronics |
| Urban horticulture | 2.39× | Home & Garden |
| Huaraz | 8.13× | Travel & Leisure |
| Steampunk | 3.15× | Fashion & Accessoires |
| HICKIES | 12.51× | Fashion & Accessoires |
| Kappa Sigma | 8.28× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.15 |
| Tradition | CONSERVATISM | 2.04 |
| Patriotism | CONSERVATISM | 1.96 |
| Individualism | JOY | 1.95 |
| Spirituality | BALANCE | 1.91 |
| Convenience Orientation | PREMIUM | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| United Kingdom | 23.8% |
| South Africa | 11.3% |
See British sitcom audiences in other countries
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does British sitcom have in United States?
British sitcom has an estimated audience of 662,924 people in United States, concentrated in California and Texas.
What is the gender split and age of British sitcom fans?
62.3% of British sitcom fans are female, 37.7% are male, with an average age of 49.7 years.
Which brands do British sitcom fans like most?
British sitcom fans show strongest brand affinity for Non-celiac gluten sensitivity (27.08×), Collectable (1.73×), and Pillow (2.24×) over the country average.
Where do British sitcom fans live in United States?
British sitcom fans in United States are most concentrated in California (reach 47,602), Texas (reach 36,589), and New York (reach 35,488). These three regions account for the largest share of the active audience.
What other brands do British sitcom fans also like?
Beyond British sitcom itself, the audience over-indexes on Collectable (1.73×), Pillow (2.24×), Home staging (5.33×), and Historic site (4.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for British sitcom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.