Brother and Sister Audience in United States

Brother and Sister logo

Brother and Sister has an estimated audience of 432,497 people in United States. 48.2% are female, 51.8% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Racing, Sears, Chili con carne, Overtone, Ellen Burstyn.

The average Brother and Sister fan in United States is 32.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Racing, Sears, Chili con carne, with strongest over-indexing on Racing (1.92× the country average). Demographically, the Brother and Sister audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Brother and Sister fans

Demographic split for Brother and Sister audience in United States
MetricValue
Female48.2%
Male51.8%
Average age32.5
Estimated audience size432,497

Audience persona

The typical Brother and Sister fan in United States is balanced, around 32.5 years old, with strong Risk Appetite tendencies and a notable affinity for Racing.

Top regions in United States

Top regions ranked by reach for Brother and Sister in United States
RegionReachAffinity
California43,2490.91×
Texas35,2780.95×
Florida27,8170.95×
New York23,5930.98×
Illinois14,4811.01×
Pennsylvania14,4210.99×
Ohio14,2361.07×
North Carolina12,7990.98×
Georgia12,4580.94×
Michigan11,9191.05×
Virginia11,3501.08×
Massachusetts10,4841.23×
New Jersey10,1870.93×
Washington9,1651.06×
Tennessee9,0161.04×
Arizona8,6910.98×
Indiana8,3361.06×
Missouri7,3631.06×
South Carolina6,8131.05×
Wisconsin6,6301.02×
Kentucky6,4751.19×
Alabama6,3581.05×
Minnesota6,3241.02×
Oklahoma6,1911.29×
Colorado5,9400.87×
Louisiana5,8341.05×
Maryland5,7270.77×
Oregon5,1031.03×
Arkansas4,7201.32×
Connecticut4,6441.07×
Iowa4,1571.17×
Utah3,9521.02×
Mississippi3,7701.06×
Kansas3,6141.06×
Nevada3,2420.77×
Nebraska2,1350.98×
Idaho2,1280.98×
New Hampshire2,1111.24×
West Virginia2,0471.02×
New Mexico1,9610.9×
Maine1,6501.06×
Hawaii1,4680.79×
Rhode Island1,4121.03×
Washington, District of Columbia1,0740.83×
Montana1,0360.86×
Delaware1,0270.86×
South Dakota9150.91×
North Dakota8030.9×
Vermont7571×
Alaska7360.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brother and Sister audience
BrandAffinityCategory
Racing1.92×Cars & Mobility
Sears1.66×Shopping
Chili con carne2.76×Food & Beverages
Overtone3.3×Beauty & Wellness
Ellen Burstyn2.47×Movies & TV
Nielsen Corporation5.04×Business & Career
Brittney Griner2.02×Sports
Commercial mortgage1.57×Business & Career
Colorado River1.57×Travel & Leisure
Wizards of Waverly Place1.57×Movies & TV
Lebanese cuisine1.68×Food & Beverages
Mike Conley, Jr.1.86×Sports
Tierra caliente1.71×Travel & Leisure
WAOW3.83×Movies & TV
Leprechaun2.11×Literature
Overboard (film)1.65×Movies & TV
Thom Browne1.91×Fashion & Accessoires
Ohio State Buckeyes women's basketball2.38×Sports
Warren Zevon1.75×Music & Radio
John Frusciante2.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brother and Sister audience
TraitClusterScore
Risk AppetiteTHRILL1.67
Urban LifestyleOPEN1.65
MindfulnessBALANCE1.5
Family OrientationCONSERVATISM1.29
IndulgenceJOY1.22
Luxury OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Brother and Sister
CountryShare
United States51.2%
Germany12.4%
Italy6.0%

See Brother and Sister audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Brother and Sister have in United States?

Brother and Sister has an estimated audience of 432,497 people in United States, concentrated in California and Texas.

What is the gender split and age of Brother and Sister fans?

48.2% of Brother and Sister fans are female, 51.8% are male, with an average age of 32.5 years.

Which brands do Brother and Sister fans like most?

Brother and Sister fans show strongest brand affinity for Racing (1.92×), Sears (1.66×), and Chili con carne (2.76×) over the country average.

Where do Brother and Sister fans live in United States?

Brother and Sister fans in United States are most concentrated in California (reach 43,249), Texas (reach 35,278), and Florida (reach 27,817). These three regions account for the largest share of the active audience.

What other brands do Brother and Sister fans also like?

Beyond Brother and Sister itself, the audience over-indexes on Sears (1.66×), Chili con carne (2.76×), Overtone (3.3×), and Ellen Burstyn (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brother and Sister. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.