Brothers Osborne Audience in United States

Brothers Osborne logo

Brothers Osborne has an estimated audience of 487,743 people in United States. 58.5% are female, 41.5% are male, average age 43.2. Top regions: California, Florida, Ohio. Top brand affinities: Product design, Whataburger, Alaska, Israel, Pillow.

The average Brothers Osborne fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Ohio. Top brand affinities include Product design, Whataburger, Alaska, with strongest over-indexing on Product design (3.05× the country average). Demographically, the Brothers Osborne audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Brothers Osborne fans

Demographic split for Brothers Osborne audience in United States
MetricValue
Female58.5%
Male41.5%
Average age43.2
Estimated audience size487,743

Audience persona

The typical Brothers Osborne fan in United States is more female, around 43.2 years old, with strong Extroversion tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Brothers Osborne in United States
RegionReachAffinity
California32,2630.6×
Florida24,5110.74×
Ohio22,8871.52×
Texas21,2810.51×
Tennessee19,0991.95×
New York16,9290.62×
North Carolina16,9131.15×
Illinois15,1030.93×
Pennsylvania15,0340.92×
Michigan12,7501×
Wisconsin11,6521.59×
Indiana11,2731.27×
Massachusetts9,7371.01×
Georgia9,6250.64×
Washington8,6600.89×
Maryland8,0730.96×
Colorado7,8941.03×
Alabama7,8271.15×
Minnesota7,7701.11×
Kentucky7,5981.24×
Virginia7,2330.61×
Missouri6,2530.8×
New Jersey6,1890.5×
Arizona5,9140.59×
South Carolina5,6500.77×
Louisiana5,2140.83×
Oklahoma5,2120.96×
Idaho5,1352.1×
Connecticut5,0701.04×
Oregon4,8140.86×
Utah4,3070.99×
Iowa4,0711.01×
Arkansas3,2990.82×
South Dakota3,2402.87×
Nevada3,1580.67×
Mississippi2,7820.69×
North Dakota2,6262.62×
Kansas2,5910.67×
West Virginia2,1350.94×
Nebraska1,9530.8×
Montana1,9441.44×
New Hampshire1,8410.96×
Maine1,4900.85×
Delaware1,3971.04×
New Mexico1,3150.54×
Rhode Island1,1650.75×
Wyoming9941.37×
Washington, District of Columbia9640.66×
Vermont6120.71×
Hawaii5580.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brothers Osborne audience
BrandAffinityCategory
Product design3.05×Business & Career
Whataburger1.63×Food & Beverages
Alaska1.54×Travel & Leisure
Israel1.86×Travel & Leisure
Pillow1.63×Home & Garden
Unique Gifts1.75×Shopping
KiwiCo4.61×Kids & Family
Birthday Gifts1.95×Kids & Family
Avneet Kaur15.75×Movies & TV
Sinaloa1.86×Travel & Leisure
Pro-Ject1.97×Music & Radio
UK garage2.49×Music & Radio
Guy Fieri1.55×Movies & TV
Stamp collecting1.89×Home & Garden
Isometric exercise3.4×Sports
Tezz2.61×Movies & TV
Laneige1.96×Beauty & Wellness
Keith Stanfield2.32×Movies & TV
Hetalia4.8×Movies & TV
KLOS10.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brothers Osborne audience
TraitClusterScore
ExtroversionTHRILL1.34
TraditionCONSERVATISM1.29
PatriotismCONSERVATISM1.24
Family OrientationCONSERVATISM1.21
Community OrientationOPEN1.13
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Brothers Osborne
CountryShare
United States86.5%
Canada4.1%
United Kingdom4.0%

See Brothers Osborne audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Brothers Osborne have in United States?

Brothers Osborne has an estimated audience of 487,743 people in United States, concentrated in California and Florida.

What is the gender split and age of Brothers Osborne fans?

58.5% of Brothers Osborne fans are female, 41.5% are male, with an average age of 43.2 years.

Which brands do Brothers Osborne fans like most?

Brothers Osborne fans show strongest brand affinity for Product design (3.05×), Whataburger (1.63×), and Alaska (1.54×) over the country average.

Where do Brothers Osborne fans live in United States?

Brothers Osborne fans in United States are most concentrated in California (reach 32,263), Florida (reach 24,511), and Ohio (reach 22,887). These three regions account for the largest share of the active audience.

What other brands do Brothers Osborne fans also like?

Beyond Brothers Osborne itself, the audience over-indexes on Whataburger (1.63×), Alaska (1.54×), Israel (1.86×), and Pillow (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brothers Osborne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.