Rascasse Audience Intelligence

Brown sugar Audience in United States

A data profile of the people who buy, follow and care about Brown sugar in United States — modelled from more than twelve digital signal sources. Brown sugar has an estimated audience of 2,535,407 people in United States.

#21among Spice in United States#5588among Topic in United States#727in Food & Beverages

The average Brown sugar fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Baking powder, Cougar, Microwave oven, with strongest over-indexing on Baking powder (11.73× the country average).

Demographically, the Brown sugar audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brown sugar fan in United States is more female, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Baking powder.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brown sugar profile in United States.

Audience size
2.5M
in United States
Gender
72.7%♀
27.3% male
Age
40.2
average years
Country rank
#11796
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brown sugar fans

72.7% are female, 27.3% are male, average age 40.2.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Brown sugar audience in United States
MetricValue
Female72.7%
Male27.3%
Average age40.2
Estimated audience size2,535,407
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Brown sugar audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4922%
50+24%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Brown sugar audience comes from United States.

Worldwide audience distribution share by country for Brown sugar
CountryShare
United States32.9%
Philippines6.3%
Thailand6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brown sugar audience in United States is strongest.

Fig. 05

Top regions by affinity

Brown sugar fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~40K2.06×
02New York~200K1.35×
03Georgia~100K1.30×
04Massachusetts~70K1.30×
05Wyoming~5K1.25×
06Louisiana~40K1.24×
07Texas~300K1.20×
08Pennsylvania~100K1.20×
09Mississippi~30K1.20×
10California~300K1.19×
11Illinois~100K1.16×
12Maryland~50K1.12×
13Alabama~40K1.09×
14Delaware~8K1.09×
15New Jersey~70K1.07×
16Nevada~30K1.06×
17North Carolina~80K1.05×
18Missouri~40K1.04×
19Connecticut~30K1.03×
20Washington, District of Columbia~8K1.03×
21Arkansas~20K1.02×
22Ohio~80K1.01×
23Washington~50K1.01×
24South Carolina~40K1.01×
25Florida~200K1.00×
26Michigan~70K0.99×
27Virginia~60K0.99×
28Oklahoma~30K0.97×
29Hawaii~10K0.97×
30Arizona~50K0.96×
31Oregon~30K0.96×
32Tennessee~50K0.94×
33Indiana~40K0.93×
34Kentucky~30K0.91×
35New Mexico~10K0.90×
36Nebraska~10K0.89×
37Rhode Island~7K0.89×
38Minnesota~30K0.87×
39Alaska~5K0.87×
40Iowa~20K0.86×
41North Dakota~4K0.85×
42Wisconsin~30K0.83×
43New Hampshire~8K0.82×
44Utah~20K0.80×
45Colorado~30K0.79×
46Idaho~10K0.79×
47South Dakota~5K0.79×
48West Virginia~9K0.78×
49Montana~5K0.75×
50Maine~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Brown sugar, United States
0.73×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brown sugar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brown sugar audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages11.73×
02Josh GadMovies & TV11.73×
03Steffi GrafSports11.73×
04SmuleMusic & Radio11.73×
05ColumboMovies & TV11.73×
06Pep GuardiolaSports11.73×
07CougarKids & Family11.50×
08Evan Rachel WoodMovies & TV9.52×
09BevMo!Shopping8.06×
10Naked WinesFood & Beverages7.90×
11Kristen BellMovies & TV5.24×
12Non-alcoholic beverageFood & Beverages3.66×
13Microwave ovenHome & Garden3.60×
14Mineral waterFood & Beverages3.20×
15Internet celebrityInternet & Social Media2.33×
16TMZInternet & Social Media1.97×
17Discount storesShopping1.97×
18Pizza HutFood & Beverages1.92×
19KrogerFood & Beverages1.66×
20Dollar GeneralShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brown sugar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brown sugar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Quality AwarenessPREMIUM1.67×
Healthy LifestyleBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brown sugar audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.82×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brown sugar have in United States?

Brown sugar has an estimated audience of 2,535,407 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brown sugar fans?

72.7% of Brown sugar fans are female, 27.3% are male, with an average age of 40.2 years.

03

Which brands do Brown sugar fans like most?

Brown sugar fans show strongest brand affinity for Baking powder (11.73×), Cougar (11.5×), and Microwave oven (3.6×) over the country average.

04

Where do Brown sugar fans live in United States?

Brown sugar fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Brown sugar fans also like?

Beyond Brown sugar itself, the audience over-indexes on Cougar (11.5×), Microwave oven (3.6×), Josh Gad (11.73×), and Non-alcoholic beverage (3.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

See Brown sugar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brown sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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