Brown sugar Audience in United States

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Brown sugar has an estimated audience of 2,535,407 people in United States. 72.7% are female, 27.3% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Corona (band), Ken Burns, Karbala, Lulu 黃路梓茵, Whataburger.

The average Brown sugar fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Corona (band), Ken Burns, Karbala, with strongest over-indexing on Corona (band) (11.73× the country average). Demographically, the Brown sugar audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Brown sugar fans

Demographic split for Brown sugar audience in United States
MetricValue
Female72.7%
Male27.3%
Average age40.2
Estimated audience size2,535,407

Audience persona

The typical Brown sugar fan in United States is more female, around 40.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Corona (band).

Top regions in United States

Top regions ranked by reach for Brown sugar in United States
RegionReachAffinity
California359,8921.29×
Texas276,4231.27×
New York209,1851.48×
Florida175,0351.02×
Georgia107,9971.38×
Illinois103,2611.22×
Pennsylvania92,4791.08×
Ohio83,4951.07×
North Carolina83,0841.09×
New Jersey71,8221.11×
Massachusetts68,8271.38×
Michigan67,7731.02×
Virginia63,4311.03×
Washington54,0101.06×
Arizona49,8570.96×
Maryland49,1231.13×
Tennessee48,9790.96×
Indiana44,1090.95×
Missouri41,9251.03×
Louisiana40,3751.23×
South Carolina38,9591.02×
Alabama38,1631.08×
Colorado32,5690.82×
Minnesota31,9180.88×
Wisconsin31,5110.83×
Kansas31,4031.57×
Kentucky29,2610.92×
Oregon29,0681×
Oklahoma28,1761×
Connecticut26,7241.05×
Nevada26,4311.08×
Mississippi24,7601.19×
Arkansas20,9081×
Utah18,2580.8×
Iowa17,3450.83×
New Mexico11,3250.89×
Nebraska10,9350.86×
Hawaii10,2900.94×
Idaho9,8160.77×
West Virginia8,6020.73×
Washington, District of Columbia7,8771.03×
New Hampshire7,8240.78×
Delaware7,2671.04×
Rhode Island6,9020.86×
Maine5,9410.65×
Montana4,7050.67×
Wyoming4,5061.2×
Alaska4,1240.76×
South Dakota3,9270.67×
North Dakota3,7490.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brown sugar audience
BrandAffinityCategory
Corona (band)11.73×Music & Radio
Ken Burns8.55×Movies & TV
Karbala9.7×Travel & Leisure
Lulu 黃路梓茵2.76×Movies & TV
Whataburger1.58×Food & Beverages
Nationality1.89×Politics & Society
Goop3.98×Internet & Social Media
Jingoism1.61×Politics & Society
Governor of Michigan5.49×Politics & Society
Hibachi5.83×Food & Beverages
Home staging3.43×Home & Garden
3D printing1.62×Technology & Electronics
Grinch2.55×Movies & TV
Layne Staley3.87×Music & Radio
JDSU1.84×Business & Career
Shiba Inu4.16×Pets & Animals
Fairy godmother3.9×Literature
Grace Slick4.56×Music & Radio
headspace4.74×Health
Wok3.32×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brown sugar audience
TraitClusterScore
Healthy LifestyleBALANCE1.98
Quality AwarenessPREMIUM1.83
Price SensitivityPREMIUM1.39
IndulgenceJOY1.36
CreativityOPEN1.29
PatriotismCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Brown sugar
CountryShare
United States33.1%
Philippines6.4%
Thailand6.2%

See Brown sugar audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Brown sugar have in United States?

Brown sugar has an estimated audience of 2,535,407 people in United States, concentrated in California and Texas.

What is the gender split and age of Brown sugar fans?

72.7% of Brown sugar fans are female, 27.3% are male, with an average age of 40.2 years.

Which brands do Brown sugar fans like most?

Brown sugar fans show strongest brand affinity for Corona (band) (11.73×), Ken Burns (8.55×), and Karbala (9.7×) over the country average.

Where do Brown sugar fans live in United States?

Brown sugar fans in United States are most concentrated in California (reach 359,892), Texas (reach 276,423), and New York (reach 209,185). These three regions account for the largest share of the active audience.

What other brands do Brown sugar fans also like?

Beyond Brown sugar itself, the audience over-indexes on Ken Burns (8.55×), Karbala (9.7×), Lulu 黃路梓茵 (2.76×), and Whataburger (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brown sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.