Buck Owens Audience in United States

Buck Owens has an estimated audience of 514,610 people in United States. 50.1% are female, 49.9% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: KiwiCo, Israel, Whataburger, Scratching post, Nebraska.
The average Buck Owens fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include KiwiCo, Israel, Whataburger, with strongest over-indexing on KiwiCo (30.29× the country average). Demographically, the Buck Owens audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Buck Owens fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 44.2 |
| Estimated audience size | 514,610 |
Audience persona
The typical Buck Owens fan in United States is balanced, around 44.2 years old, with strong Tradition tendencies and a notable affinity for KiwiCo.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 43,432 | 0.77× |
| Texas | 43,026 | 0.97× |
| Florida | 21,346 | 0.61× |
| Tennessee | 18,820 | 1.82× |
| North Carolina | 17,606 | 1.14× |
| Ohio | 17,197 | 1.08× |
| Georgia | 13,500 | 0.85× |
| Pennsylvania | 13,062 | 0.75× |
| Missouri | 12,178 | 1.47× |
| Virginia | 11,989 | 0.96× |
| Kentucky | 11,620 | 1.8× |
| Michigan | 11,368 | 0.84× |
| Illinois | 11,290 | 0.66× |
| New York | 11,016 | 0.38× |
| Oklahoma | 10,867 | 1.9× |
| Indiana | 10,717 | 1.14× |
| Arizona | 9,947 | 0.95× |
| Alabama | 9,575 | 1.33× |
| Wisconsin | 9,071 | 1.17× |
| South Carolina | 8,658 | 1.12× |
| Washington | 8,080 | 0.78× |
| Arkansas | 7,888 | 1.86× |
| Minnesota | 7,190 | 0.98× |
| Mississippi | 6,461 | 1.52× |
| Oregon | 6,319 | 1.07× |
| Louisiana | 6,254 | 0.94× |
| Colorado | 6,045 | 0.75× |
| Iowa | 5,725 | 1.35× |
| Kansas | 4,926 | 1.21× |
| Maryland | 4,629 | 0.52× |
| West Virginia | 4,361 | 1.82× |
| Massachusetts | 3,799 | 0.37× |
| New Jersey | 3,672 | 0.28× |
| Utah | 3,414 | 0.74× |
| Idaho | 3,372 | 1.31× |
| Nevada | 3,237 | 0.65× |
| Nebraska | 2,872 | 1.11× |
| New Mexico | 2,868 | 1.11× |
| Montana | 2,274 | 1.59× |
| Connecticut | 2,233 | 0.43× |
| Maine | 1,786 | 0.97× |
| South Dakota | 1,748 | 1.47× |
| North Dakota | 1,538 | 1.45× |
| New Hampshire | 1,234 | 0.61× |
| Wyoming | 1,020 | 1.34× |
| Alaska | 787 | 0.71× |
| Vermont | 761 | 0.84× |
| Delaware | 693 | 0.49× |
| Hawaii | 614 | 0.28× |
| Washington, District of Columbia | 581 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KiwiCo | 30.29× | Kids & Family |
| Israel | 5× | Travel & Leisure |
| Whataburger | 1.83× | Food & Beverages |
| Scratching post | 8.24× | Pets & Animals |
| Nebraska | 2.28× | Travel & Leisure |
| 3D printing | 2.11× | Technology & Electronics |
| Unique Gifts | 1.83× | Shopping |
| Elsword | 11.9× | Games |
| Nationality | 1.55× | Politics & Society |
| Monogram | 2.67× | Home & Garden |
| JibJab | 3.54× | Internet & Social Media |
| Laneige | 3.29× | Beauty & Wellness |
| Vaani Kapoor | 13.86× | Movies & TV |
| Racing | 1.52× | Cars & Mobility |
| Dental hygienist | 3.79× | Health |
| Home staging | 2.9× | Home & Garden |
| Birthday Gifts | 1.74× | Kids & Family |
| REC TEC Grills | 8.92× | Sports |
| Corona (band) | 2.65× | Music & Radio |
| On the Border Mexican Grill & Cantina | 3.11× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.82 |
| Patriotism | CONSERVATISM | 1.76 |
| Individualism | JOY | 1.43 |
| Community Orientation | OPEN | 1.41 |
| Extroversion | THRILL | 1.29 |
| Need for Security | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.3% |
| Canada | 5.4% |
| United Kingdom | 4.0% |
See Buck Owens audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Buck Owens have in United States?
Buck Owens has an estimated audience of 514,610 people in United States, concentrated in California and Texas.
What is the gender split and age of Buck Owens fans?
50.1% of Buck Owens fans are female, 49.9% are male, with an average age of 44.2 years.
Which brands do Buck Owens fans like most?
Buck Owens fans show strongest brand affinity for KiwiCo (30.29×), Israel (5×), and Whataburger (1.83×) over the country average.
Where do Buck Owens fans live in United States?
Buck Owens fans in United States are most concentrated in California (reach 43,432), Texas (reach 43,026), and Florida (reach 21,346). These three regions account for the largest share of the active audience.
What other brands do Buck Owens fans also like?
Beyond Buck Owens itself, the audience over-indexes on Israel (5×), Whataburger (1.83×), Scratching post (8.24×), and Nebraska (2.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Buck Owens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.