Butter cookie Audience in United States

Butter cookie logo

Butter cookie has an estimated audience of 477,177 people in United States. 72.5% are female, 27.5% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: La Jolla, Historic site, Whataburger, Nationality, Product design.

The average Butter cookie fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include La Jolla, Historic site, Whataburger, with strongest over-indexing on La Jolla (16.36× the country average). Demographically, the Butter cookie audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Butter cookie fans

Demographic split for Butter cookie audience in United States
MetricValue
Female72.5%
Male27.5%
Average age34.4
Estimated audience size477,177

Audience persona

The typical Butter cookie fan in United States is more female, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for La Jolla.

Top regions in United States

Top regions ranked by reach for Butter cookie in United States
RegionReachAffinity
California52,8201.01×
Texas45,9021.12×
New York41,2891.55×
Florida30,3220.94×
Illinois27,2901.72×
Pennsylvania17,8961.11×
Georgia17,5041.19×
North Carolina16,4341.14×
New Jersey15,6061.29×
Ohio14,4670.98×
Michigan13,5051.08×
Virginia12,4781.07×
Tennessee12,2491.28×
Indiana10,5451.21×
Washington9,8871.03×
Arizona9,3220.96×
Maryland8,4691.03×
Missouri8,4321.1×
South Carolina8,3271.16×
Massachusetts8,1470.87×
Louisiana7,6741.25×
Alabama7,2591.09×
Wisconsin7,1030.99×
Colorado6,4320.86×
Oklahoma6,3101.19×
Minnesota6,1030.89×
Kentucky5,9701×
Mississippi5,2251.33×
Oregon5,0800.93×
Connecticut4,8821.02×
Arkansas4,5591.16×
Nevada4,3550.94×
Kansas3,7951.01×
Utah3,6390.85×
Iowa3,5120.89×
Idaho2,2640.95×
Nebraska1,9780.83×
New Mexico1,9680.82×
West Virginia1,9000.86×
New Hampshire1,5440.82×
Hawaii1,5180.74×
Maine1,3370.78×
Delaware1,2620.96×
Rhode Island1,1750.77×
Montana1,1060.84×
Washington, District of Columbia1,0700.75×
Alaska9740.95×
South Dakota6830.62×
Vermont6230.74×
North Dakota6230.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Butter cookie audience
BrandAffinityCategory
La Jolla16.36×Travel & Leisure
Historic site4.11×Arts & Culture
Whataburger1.55×Food & Beverages
Nationality1.66×Politics & Society
Product design1.5×Business & Career
Jingoism1.66×Politics & Society
Vocal harmony3.07×Music & Radio
Grinch2.68×Movies & TV
Cacique7.12×Food & Beverages
Goop3.28×Internet & Social Media
Hibachi4.81×Food & Beverages
Google Home3.68×Technology & Electronics
Layne Staley3.23×Music & Radio
Governor of Michigan3.75×Politics & Society
Home staging2.43×Home & Garden
headspace4.21×Health
Jesse Plemons1.56×Movies & TV
Celtic mythology4.38×Arts & Culture
Wok2.9×Food & Beverages
Jeep Wagoneer2.46×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Butter cookie audience
TraitClusterScore
Luxury OrientationPREMIUM1.64
Risk AppetiteTHRILL1.51
Community OrientationOPEN1.44
Price SensitivityPREMIUM1.42
Healthy LifestyleBALANCE1.33
CreativityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Butter cookie
CountryShare
United States33.4%
Japan10.6%
India6.5%

See Butter cookie audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Butter cookie have in United States?

Butter cookie has an estimated audience of 477,177 people in United States, concentrated in California and Texas.

What is the gender split and age of Butter cookie fans?

72.5% of Butter cookie fans are female, 27.5% are male, with an average age of 34.4 years.

Which brands do Butter cookie fans like most?

Butter cookie fans show strongest brand affinity for La Jolla (16.36×), Historic site (4.11×), and Whataburger (1.55×) over the country average.

Where do Butter cookie fans live in United States?

Butter cookie fans in United States are most concentrated in California (reach 52,820), Texas (reach 45,902), and New York (reach 41,289). These three regions account for the largest share of the active audience.

What other brands do Butter cookie fans also like?

Beyond Butter cookie itself, the audience over-indexes on Historic site (4.11×), Whataburger (1.55×), Nationality (1.66×), and Product design (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Butter cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.