Calvin and Hobbes Audience in United States

Calvin and Hobbes logo

Calvin and Hobbes has an estimated audience of 596,091 people in United States. 41.2% are female, 58.8% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Alaska, Nebraska, Sailor, Sinaloa, Atkins diet.

The average Calvin and Hobbes fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alaska, Nebraska, Sailor, with strongest over-indexing on Alaska (1.87× the country average). Demographically, the Calvin and Hobbes audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character · Subtype: Comics

Demographics of Calvin and Hobbes fans

Demographic split for Calvin and Hobbes audience in United States
MetricValue
Female41.2%
Male58.8%
Average age40.1
Estimated audience size596,091

Audience persona

The typical Calvin and Hobbes fan in United States is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Calvin and Hobbes in United States
RegionReachAffinity
California59,8410.91×
Texas40,1770.78×
New York27,1320.81×
Florida26,4500.66×
Pennsylvania20,1651×
Illinois17,7670.89×
Ohio17,6350.96×
North Carolina17,1260.95×
Washington17,0541.43×
Michigan16,2101.04×
Virginia12,9090.89×
Colorado12,7831.36×
Georgia12,0510.66×
Arizona11,3850.94×
Massachusetts11,0180.94×
New Jersey10,5420.7×
Oregon10,3971.52×
Wisconsin10,3561.15×
Indiana10,3560.95×
Minnesota10,3061.21×
Missouri9,6931.01×
Maryland8,4070.82×
Tennessee8,3700.7×
Utah8,1211.52×
South Carolina7,2760.81×
Oklahoma6,2940.95×
Alabama5,3170.64×
Iowa5,2441.07×
Connecticut5,1810.87×
Kentucky4,9080.66×
Kansas4,8981.04×
Louisiana4,4480.58×
Idaho4,3351.45×
Arkansas4,1930.85×
Nebraska3,9151.31×
Nevada3,7010.64×
New Mexico3,3331.11×
Montana3,2851.99×
New Hampshire2,6871.14×
Hawaii2,3560.92×
Maine2,2881.07×
Vermont2,1372.04×
West Virginia2,0720.75×
Mississippi1,9730.4×
South Dakota1,7211.25×
Alaska1,5801.24×
Rhode Island1,4540.77×
Washington, District of Columbia1,4340.8×
North Dakota1,2361.01×
Delaware1,1470.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Calvin and Hobbes audience
BrandAffinityCategory
Alaska1.87×Travel & Leisure
Nebraska1.78×Travel & Leisure
Sailor2.95×Travel & Leisure
Sinaloa2.16×Travel & Leisure
Atkins diet2.37×Health
Winemaking1.96×Food & Beverages
Google Analytics1.94×Internet & Social Media
Enfamil2.39×Kids & Family
Kerala2.01×Travel & Leisure
Business English1.65×Business & Career
Fox 13 News1.74×Movies & TV
Ayrton Senna2.32×Sports
Mike Conley, Jr.1.95×Sports
Jonathan Davis2.18×Music & Radio
Google Wallet1.59×Technology & Electronics
Tuscany1.59×Travel & Leisure
Al Ahly SC1.72×Sports
Laguna (province)2.05×
Springfield, Illinois1.83×Travel & Leisure
News 131.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Calvin and Hobbes audience
TraitClusterScore
Early Adopter MentalityPOWER2.37
IndividualismJOY1.52
Community OrientationOPEN1.3
TraditionCONSERVATISM1.16
DIY MentalityTHRILL1.06
MindfulnessBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Calvin and Hobbes
CountryShare
United States64.0%
Brazil5.5%
Canada5.0%

See Calvin and Hobbes audiences in other countries

More Comics audiences in United States

Frequently asked questions

How many fans does Calvin and Hobbes have in United States?

Calvin and Hobbes has an estimated audience of 596,091 people in United States, concentrated in California and Texas.

What is the gender split and age of Calvin and Hobbes fans?

41.2% of Calvin and Hobbes fans are female, 58.8% are male, with an average age of 40.1 years.

Which brands do Calvin and Hobbes fans like most?

Calvin and Hobbes fans show strongest brand affinity for Alaska (1.87×), Nebraska (1.78×), and Sailor (2.95×) over the country average.

Where do Calvin and Hobbes fans live in United States?

Calvin and Hobbes fans in United States are most concentrated in California (reach 59,841), Texas (reach 40,177), and New York (reach 27,132). These three regions account for the largest share of the active audience.

What other brands do Calvin and Hobbes fans also like?

Beyond Calvin and Hobbes itself, the audience over-indexes on Nebraska (1.78×), Sailor (2.95×), Sinaloa (2.16×), and Atkins diet (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Calvin and Hobbes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.