Rascasse Audience Intelligence

Calvin and Hobbes Audience in United States

A data profile of the people who buy, follow and care about Calvin and Hobbes in United States — modelled from more than twelve digital signal sources. Calvin and Hobbes has an estimated audience of 587,277 people in United States.

#20among Comics in United States#229among Fictional Character in United States#768in Literature

The average Calvin and Hobbes fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trader Joe's, Nonprofit organization, True Detective, with strongest over-indexing on Trader Joe's (1.92× the country average).

Demographically, the Calvin and Hobbes audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calvin and Hobbes fan in United States is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Trader Joe's.

Category: Literature · Type: Fictional Character · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calvin and Hobbes profile in United States.

Audience size
587K
in United States
Gender
41.2%♀
58.8% male
Age
40.1
average years
Country rank
#33243
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calvin and Hobbes fans

41.2% are female, 58.8% are male, average age 40.1.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Calvin and Hobbes audience in United States
MetricValue
Female41.2%
Male58.8%
Average age40.1
Estimated audience size587,277
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Calvin and Hobbes audience in United States
Age bracketShare%
16-1920%
20-2913%
30-3920%
40-4928%
50+19%
Fig. 04

Worldwide distribution

62.9%

of the worldwide Calvin and Hobbes audience comes from United States.

Worldwide audience distribution share by country for Calvin and Hobbes
CountryShare
United States62.9%
Canada5.7%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calvin and Hobbes audience in United States is strongest.

Fig. 05

Top regions by affinity

Calvin and Hobbes fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K2.09×
02Montana~3K2.02×
03Utah~9K1.59×
04Oregon~10K1.46×
05Idaho~4K1.46×
06Washington~20K1.38×
07South Dakota~2K1.35×
08Nebraska~4K1.33×
09Colorado~10K1.32×
10Alaska~2K1.31×
11New Hampshire~3K1.18×
12Wisconsin~10K1.15×
13Minnesota~10K1.15×
14New Mexico~3K1.11×
15North Dakota~1K1.08×
16Kansas~5K1.07×
17Maine~2K1.07×
18Iowa~5K1.04×
19Michigan~20K1.00×
20Pennsylvania~20K0.95×
21Massachusetts~10K0.95×
22Ohio~20K0.94×
23Arizona~10K0.93×
24Missouri~9K0.93×
25Indiana~10K0.92×
26Hawaii~2K0.92×
27North Carolina~20K0.91×
28Virginia~10K0.90×
29California~60K0.87×
30Oklahoma~6K0.87×
31Connecticut~5K0.85×
32Arkansas~4K0.85×
33Illinois~20K0.84×
34Rhode Island~2K0.83×
35Maryland~8K0.81×
36Washington, District of Columbia~1K0.80×
37South Carolina~7K0.79×
38Delaware~1K0.78×
39New York~30K0.77×
40West Virginia~2K0.76×
41Texas~40K0.72×
42Tennessee~9K0.72×
43Kentucky~5K0.69×
44New Jersey~10K0.67×
45Nevada~4K0.67×
46Georgia~10K0.64×
47Florida~30K0.63×
48Alabama~5K0.63×
49Louisiana~4K0.57×
50Mississippi~2K0.51×
Fig. 06

Affinity by region

Affinity by region — Calvin and Hobbes, United States
0.51×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calvin and Hobbes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calvin and Hobbes audience
#·InterestCategoryAffinity×
01IndividualismPolitics & Society4.01×
02Chris PrattMovies & TV3.58×
03Henry CavillMovies & TV3.41×
04Ryan ReynoldsMovies & TV3.25×
05Brad PittMovies & TV3.11×
06Anne HathawayMovies & TV2.77×
07True DetectiveMovies & TV2.74×
08Non-alcoholic beverageFood & Beverages2.48×
09Rail transportTravel & Leisure2.16×
10ZooKids & Family1.99×
11Online newspaperNews1.98×
12Charitable organizationPolitics & Society1.93×
13Denver NuggetsSports1.93×
14Trader Joe'sShopping1.92×
15Hardware storeHome & Garden1.91×
16Nonprofit organizationPolitics & Society1.88×
17MuseumArts & Culture1.71×
18Britney SpearsMusic & Radio1.67×
19HBOMovies & TV1.54×
20TraditionPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calvin and Hobbes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calvin and Hobbes audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.89×
IndividualismJOY2.74×
Community OrientationOPEN1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calvin and Hobbes audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
SustainabilityBALANCE0.70×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calvin and Hobbes have in United States?

Calvin and Hobbes has an estimated audience of 587,277 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Calvin and Hobbes fans?

41.2% of Calvin and Hobbes fans are female, 58.8% are male, with an average age of 40.1 years.

03

Which brands do Calvin and Hobbes fans like most?

Calvin and Hobbes fans show strongest brand affinity for Trader Joe's (1.92×), Nonprofit organization (1.88×), and True Detective (2.74×) over the country average.

04

Where do Calvin and Hobbes fans live in United States?

Calvin and Hobbes fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Calvin and Hobbes fans also like?

Beyond Calvin and Hobbes itself, the audience over-indexes on Nonprofit organization (1.88×), True Detective (2.74×), Brad Pitt (3.11×), and Online newspaper (1.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Calvin and Hobbes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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