Cancer (astrology) Audience in United States

Cancer (astrology) logo

Cancer (astrology) has an estimated audience of 2,309,275 people in United States. 72.3% are female, 27.7% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Product design, Staycation, Bank account, Natural rubber, Electrolyte.

The average Cancer (astrology) fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Staycation, Bank account, with strongest over-indexing on Product design (3.84× the country average). Demographically, the Cancer (astrology) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Cancer (astrology) fans

Demographic split for Cancer (astrology) audience in United States
MetricValue
Female72.3%
Male27.7%
Average age41.1
Estimated audience size2,309,275

Audience persona

The typical Cancer (astrology) fan in United States is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Cancer (astrology) in United States
RegionReachAffinity
California282,7951.11×
Texas231,4701.17×
Florida166,6721.07×
New York142,0441.1×
Pennsylvania83,5721.07×
Georgia82,1311.15×
Illinois81,6861.06×
North Carolina79,3911.14×
Ohio73,2011.03×
Virginia64,4821.15×
Michigan63,9541.06×
New Jersey61,3941.05×
Tennessee50,3371.09×
Arizona49,0881.04×
Maryland46,2271.16×
Massachusetts45,2550.99×
Washington44,9680.97×
Indiana44,6921.06×
Missouri40,3751.08×
South Carolina37,5401.08×
Louisiana35,3801.19×
Alabama34,9841.08×
Wisconsin32,0110.92×
Minnesota31,6060.96×
Colorado30,6270.84×
Kentucky29,2871.01×
Oklahoma28,1131.1×
Oregon25,5650.97×
Arkansas22,7901.2×
Mississippi22,7381.2×
Connecticut22,5870.98×
Nevada22,5261.01×
Iowa20,1531.06×
Utah19,0830.92×
Kansas18,3391.01×
Nebraska11,9031.03×
New Mexico11,6091×
West Virginia11,3471.06×
Idaho10,1340.88×
Hawaii9,2240.93×
New Hampshire7,7140.85×
Maine6,6210.8×
Rhode Island6,4140.87×
Delaware6,1390.96×
Washington, District of Columbia6,0420.87×
Montana5,4750.85×
South Dakota4,4840.84×
North Dakota4,0540.85×
Alaska3,8910.79×
Vermont2,7500.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cancer (astrology) audience
BrandAffinityCategory
Product design3.84×Business & Career
Staycation3.9×Home & Garden
Bank account2.56×Business & Career
Natural rubber2.05×Cars & Mobility
Electrolyte3.81×Health
Israel1.67×Travel & Leisure
Jesse Plemons2.33×Movies & TV
Nebraska Cornhuskers football1.99×Sports
Cam Ward2×Sports
Kingdom of Judah3.7×Politics & Society
Birthday Gifts1.53×Kids & Family
Mothercare1.51×Kids & Family
Jeep Wagoneer2.51×Cars & Mobility
HomeSense2.27×Home & Garden
Charlamagne Tha God3.68×Movies & TV
Mortgage insurance1.72×Business & Career
Personality2.29×Business & Career
Hayward, California4.1×Travel & Leisure
Iron Man (film)1.8×Movies & TV
UK garage1.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cancer (astrology) audience
TraitClusterScore
MindfulnessBALANCE3.46
LGBTQ+ IdentityOPEN1.75
ExtroversionTHRILL1.71
Sports ActivityPOWER1.26
Community OrientationOPEN1.24
Pet OwnershipJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Cancer (astrology)
CountryShare
United States26.9%
Italy9.2%
India8.5%

See Cancer (astrology) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Cancer (astrology) have in United States?

Cancer (astrology) has an estimated audience of 2,309,275 people in United States, concentrated in California and Texas.

What is the gender split and age of Cancer (astrology) fans?

72.3% of Cancer (astrology) fans are female, 27.7% are male, with an average age of 41.1 years.

Which brands do Cancer (astrology) fans like most?

Cancer (astrology) fans show strongest brand affinity for Product design (3.84×), Staycation (3.9×), and Bank account (2.56×) over the country average.

Where do Cancer (astrology) fans live in United States?

Cancer (astrology) fans in United States are most concentrated in California (reach 282,795), Texas (reach 231,470), and Florida (reach 166,672). These three regions account for the largest share of the active audience.

What other brands do Cancer (astrology) fans also like?

Beyond Cancer (astrology) itself, the audience over-indexes on Staycation (3.9×), Bank account (2.56×), Natural rubber (2.05×), and Electrolyte (3.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cancer (astrology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.