Rascasse Audience Intelligence

Captain Underpants Audience in United States

A data profile of the people who buy, follow and care about Captain Underpants in United States — modelled from more than twelve digital signal sources. Captain Underpants has an estimated audience of 1,122,911 people in United States.

#10among Family in United States#1630among Movie / TV Show / Series in United States#3876in Movies & TV

The average Captain Underpants fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rugrats, Scooby-Doo, Zootopia, with strongest over-indexing on Rugrats (44.89× the country average).

Demographically, the Captain Underpants audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Captain Underpants fan in United States is more female, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for Rugrats.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Captain Underpants profile in United States.

Audience size
1.1M
in United States
Gender
64.1%♀
35.9% male
Age
36.2
average years
Country rank
#21858
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Captain Underpants viewers

64.1% are female, 35.9% are male, average age 36.2.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Captain Underpants audience in United States
MetricValue
Female64.1%
Male35.9%
Average age36.2
Estimated audience size1,122,911
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Captain Underpants audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3926%
40-4918%
50+11%
Fig. 04

Worldwide distribution

45.7%

of the worldwide Captain Underpants audience comes from United States.

Worldwide audience distribution share by country for Captain Underpants
CountryShare
United States45.7%
Australia9.0%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Captain Underpants audience in United States is strongest.

Fig. 05

Top regions by affinity

Captain Underpants fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.29×
02California~200K1.23×
03Oklahoma~10K1.16×
04Indiana~20K1.14×
05Pennsylvania~40K1.11×
06Illinois~40K1.10×
07Georgia~40K1.09×
08Michigan~30K1.09×
09Kentucky~20K1.09×
10Ohio~40K1.08×
11Arkansas~10K1.08×
12New Jersey~30K1.07×
13Arizona~20K1.07×
14Connecticut~10K1.06×
15Missouri~20K1.05×
16Nevada~10K1.05×
17New Mexico~6K1.05×
18West Virginia~5K1.05×
19Florida~80K1.04×
20North Carolina~30K1.04×
21Kansas~9K1.04×
22Louisiana~10K1.02×
23Virginia~30K1.01×
24Mississippi~9K1.01×
25Nebraska~6K1.01×
26Rhode Island~4K1.01×
27Delaware~3K1.01×
28Washington~20K1.00×
29South Carolina~20K1.00×
30Alabama~20K1.00×
31New York~60K0.99×
32Maryland~20K0.99×
33Tennessee~20K0.98×
34North Dakota~2K0.98×
35Iowa~9K0.97×
36New Hampshire~4K0.97×
37Massachusetts~20K0.96×
38Oregon~10K0.96×
39Wisconsin~20K0.95×
40Minnesota~10K0.94×
41Hawaii~4K0.94×
42Utah~9K0.92×
43Idaho~5K0.91×
44Colorado~20K0.88×
45South Dakota~2K0.88×
46Alaska~2K0.87×
47Maine~3K0.86×
48Vermont~2K0.86×
49Montana~3K0.84×
50Washington, District of Columbia~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Captain Underpants, United States
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Captain Underpants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Captain Underpants audience
#·InterestCategoryAffinity×
01RugratsMovies & TV44.89×
02Ice Age (franchise)Movies & TV26.42×
03ZootopiaMovies & TV20.00×
04DumboMovies & TV20.00×
05MegamindMovies & TV20.00×
06Meet the RobinsonsMovies & TV20.00×
07Wreck-It RalphMovies & TV20.00×
08Pinky and the BrainMovies & TV20.00×
09Shark TaleMovies & TV19.79×
10James McAvoyMovies & TV12.17×
11Ratatouille (film)Movies & TV10.66×
12Scooby-DooMovies & TV9.97×
13MonstersMovies & TV9.59×
14Toy Story (franchise)Movies & TV7.60×
15Anne HathawayMovies & TV5.47×
16LegoKids & Family4.41×
17Applebee'sFood & Beverages4.11×
18Dollar GeneralShopping3.08×
19Texas RoadhouseFood & Beverages2.91×
20CookingFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Captain Underpants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Captain Underpants audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.63×
IndulgenceJOY1.56×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Captain Underpants audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Quality AwarenessPREMIUM0.72×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Captain Underpants have in United States?

Captain Underpants has an estimated audience of 1,122,911 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Captain Underpants viewers?

64.1% of Captain Underpants fans are female, 35.9% are male, with an average age of 36.2 years.

03

Which brands do Captain Underpants fans like most?

Captain Underpants fans show strongest brand affinity for Rugrats (44.89×), Scooby-Doo (9.97×), and Zootopia (20×) over the country average.

04

Where do Captain Underpants fans live in United States?

Captain Underpants fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Captain Underpants fans also like?

Beyond Captain Underpants itself, the audience over-indexes on Scooby-Doo (9.97×), Zootopia (20×), Dumbo (20×), and Megamind (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Family audiences in United States

See Captain Underpants audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Captain Underpants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →