Captain Underpants Audience in United States

Captain Underpants logo

Captain Underpants has an estimated audience of 1,111,931 people in United States. 64.1% are female, 35.9% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Grinch, Elsword, Gran Torino, Product design.

The average Captain Underpants fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Grinch, Elsword, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Captain Underpants audience skews more female with an average age of 36.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

Demographics of Captain Underpants fans

Demographic split for Captain Underpants audience in United States
MetricValue
Female64.1%
Male35.9%
Average age36.2
Estimated audience size1,111,931

Audience persona

The typical Captain Underpants fan in United States is more female, around 36.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Captain Underpants in United States
RegionReachAffinity
California160,9941.32×
Texas125,2021.31×
Florida83,9271.11×
New York64,9411.05×
Illinois43,2451.17×
Pennsylvania41,2501.1×
Georgia37,1451.08×
Ohio36,1311.05×
North Carolina34,4581.03×
Michigan32,7461.13×
New Jersey30,3511.07×
Virginia28,6891.06×
Arizona24,3901.07×
Washington23,4121.05×
Indiana23,3541.15×
Tennessee22,7681.02×
Massachusetts22,0551.01×
Maryland19,7941.04×
Missouri18,9601.06×
Colorado16,3920.94×
Wisconsin16,2860.97×
South Carolina16,1470.97×
Minnesota15,5240.97×
Alabama14,4150.93×
Louisiana14,3451×
Kentucky14,3441.03×
Oklahoma14,2561.15×
Oregon12,6120.99×
Connecticut12,0111.08×
Nevada10,8981.01×
Utah9,4470.95×
Kansas9,2271.05×
Iowa8,9590.98×
Arkansas8,9420.98×
Mississippi8,4060.92×
New Mexico5,9041.06×
Nebraska5,5751×
West Virginia5,2601.02×
Idaho4,9340.88×
Hawaii4,4200.92×
New Hampshire4,1780.95×
Rhode Island3,4080.96×
Maine3,3100.83×
Delaware2,8960.94×
Washington, District of Columbia2,8460.85×
Montana2,5410.82×
North Dakota2,0560.9×
South Dakota2,0340.79×
Alaska1,8430.77×
Vermont1,5930.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Captain Underpants audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Grinch5.12×Movies & TV
Elsword20×Games
Gran Torino7.76×Movies & TV
Product design2.13×Business & Career
Keirin19.94×Sports
Wok5.61×Food & Beverages
Goop3.75×Internet & Social Media
Home staging3.62×Home & Garden
Mortgage insurance2.94×Business & Career
Grace Slick5.68×Music & Radio
Saving1.9×Business & Career
Tezz4.32×Movies & TV
UK garage3.28×Music & Radio
Tiffany Haddish2.97×Movies & TV
JDSU1.67×Business & Career
Monogram2.04×Home & Garden
Arnold Palmer3.12×Sports
edureka18.3×Business & Career
Staycation1.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Captain Underpants audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.52
Family OrientationCONSERVATISM1.34
CreativityOPEN1.3
Price SensitivityPREMIUM1.3
ExtroversionTHRILL1.28
SpiritualityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Captain Underpants
CountryShare
United States45.6%
Australia8.8%
United Kingdom8.4%

See Captain Underpants audiences in other countries

More Family audiences in United States

Frequently asked questions

How many fans does Captain Underpants have in United States?

Captain Underpants has an estimated audience of 1,111,931 people in United States, concentrated in California and Texas.

What is the gender split and age of Captain Underpants fans?

64.1% of Captain Underpants fans are female, 35.9% are male, with an average age of 36.2 years.

Which brands do Captain Underpants fans like most?

Captain Underpants fans show strongest brand affinity for Keene, New Hampshire (675×), Grinch (5.12×), and Elsword (20×) over the country average.

Where do Captain Underpants fans live in United States?

Captain Underpants fans in United States are most concentrated in California (reach 160,994), Texas (reach 125,202), and Florida (reach 83,927). These three regions account for the largest share of the active audience.

What other brands do Captain Underpants fans also like?

Beyond Captain Underpants itself, the audience over-indexes on Grinch (5.12×), Elsword (20×), Gran Torino (7.76×), and Product design (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Captain Underpants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.