Card reader Audience in United States

Card reader logo

Card reader has an estimated audience of 377,247 people in United States. 50.2% are female, 49.8% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, The Historian.

The average Card reader fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Card reader audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Card reader fans

Demographic split for Card reader audience in United States
MetricValue
Female50.2%
Male49.8%
Average age37.9
Estimated audience size377,247

Audience persona

The typical Card reader fan in United States is balanced, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Card reader in United States
RegionReachAffinity
California48,5841.17×
Texas42,9311.32×
Florida25,6171×
New York20,0430.95×
Georgia16,0811.38×
Illinois13,0511.04×
North Carolina11,9251.05×
Pennsylvania11,4670.9×
Michigan10,4631.06×
Ohio10,3090.89×
Virginia10,2621.12×
Tennessee8,5271.13×
Washington8,1611.08×
Arizona7,9951.04×
New Jersey7,9940.83×
Indiana7,3091.06×
Louisiana6,5861.35×
Alabama6,4581.23×
South Carolina6,4521.14×
Massachusetts6,4160.86×
Maryland6,3510.98×
Missouri6,0891×
Colorado5,2930.89×
Wisconsin5,1810.91×
Kentucky5,0181.06×
Minnesota4,9580.92×
Oklahoma4,8501.16×
Oregon4,5861.06×
Mississippi4,2641.37×
Nevada3,9491.08×
Arkansas3,7881.22×
Utah3,6901.09×
Connecticut3,1720.84×
Iowa3,0230.97×
Kansas2,9671×
New Mexico2,2141.17×
West Virginia1,9421.11×
Idaho1,8430.97×
Nebraska1,8150.96×
Hawaii1,7611.09×
Washington, District of Columbia1,0640.94×
Maine1,0240.76×
Montana9940.95×
New Hampshire8970.6×
Rhode Island8230.69×
Delaware7760.75×
Alaska7610.94×
South Dakota6860.79×
North Dakota5920.76×
Vermont4400.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Card reader audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Historic site4.7×Arts & Culture
The Historian16.48×Literature
Zoo Tycoon (series)20×Games
Kendra Scott2.5×Fashion & Accessoires
Eurail16.57×Cars & Mobility
Governor of Michigan5.1×Politics & Society
Goop3.32×Internet & Social Media
Parral, Chihuahua9.05×Travel & Leisure
Grinch2.29×Movies & TV
Stucco3.45×Home & Garden
Cam Ward2.1×Sports
Monmouth County, New Jersey5.05×Travel & Leisure
Noodle (Gorillaz)1.84×Music & Radio
Vocal harmony2.2×Music & Radio
Hibachi3.81×Food & Beverages
Wok3.1×Food & Beverages
Wikia1.59×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Card reader audience
TraitClusterScore
Career OrientationPOWER1.61
Risk AppetiteTHRILL1.42
Quality AwarenessPREMIUM1.39
Family OrientationCONSERVATISM1.37
Convenience OrientationPREMIUM1.35
Early Adopter MentalityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Card reader
CountryShare
United States33.6%
United Kingdom13.7%
Indonesia3.9%

See Card reader audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Card reader have in United States?

Card reader has an estimated audience of 377,247 people in United States, concentrated in California and Texas.

What is the gender split and age of Card reader fans?

50.2% of Card reader fans are female, 49.8% are male, with an average age of 37.9 years.

Which brands do Card reader fans like most?

Card reader fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Card reader fans live in United States?

Card reader fans in United States are most concentrated in California (reach 48,584), Texas (reach 42,931), and Florida (reach 25,617). These three regions account for the largest share of the active audience.

What other brands do Card reader fans also like?

Beyond Card reader itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Historic site (4.7×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Card reader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.