Career assessment Audience in United States

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Career assessment has an estimated audience of 334,644 people in United States. 59.6% are female, 40.4% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Dog breed, Staycation, Historic site, Home staging.

The average Career assessment fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Dog breed, Staycation, with strongest over-indexing on Lulu 黃路梓茵 (7.16× the country average). Demographically, the Career assessment audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Career assessment fans

Demographic split for Career assessment audience in United States
MetricValue
Female59.6%
Male40.4%
Average age40.0
Estimated audience size334,644

Audience persona

The typical Career assessment fan in United States is more female, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Career assessment in United States
RegionReachAffinity
California38,4561.04×
Texas31,7251.1×
Florida21,6970.96×
New York19,7361.06×
North Carolina14,8191.47×
Ohio11,5161.12×
Georgia11,3021.1×
Illinois10,1060.91×
Virginia10,0401.23×
Pennsylvania9,7660.87×
Indiana8,2101.34×
Tennessee7,9251.18×
Michigan7,7910.89×
South Carolina6,9391.38×
Minnesota6,8751.43×
Washington6,7851.01×
New Jersey6,6770.78×
Arizona5,6510.83×
Maryland5,5780.97×
Massachusetts5,4330.82×
Colorado5,2891×
Missouri5,2030.96×
Wisconsin4,9820.99×
Alabama4,6510.99×
Louisiana4,2220.98×
Kentucky3,8570.92×
Oklahoma3,8511.04×
Oregon3,6640.96×
Utah3,1291.04×
Mississippi2,9281.06×
Iowa2,9221.06×
Arkansas2,6720.97×
Nevada2,5610.79×
Connecticut2,3690.71×
Kansas2,1120.8×
Nebraska2,0031.19×
Idaho1,8701.11×
West Virginia1,2410.8×
New Mexico1,2060.72×
Hawaii1,1530.8×
New Hampshire1,1310.86×
Maine9870.82×
Washington, District of Columbia9080.9×
Rhode Island8320.78×
Montana7960.86×
South Dakota7851.02×
Alaska7821.09×
North Dakota7651.11×
Delaware6980.76×
Vermont6651.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Career assessment audience
BrandAffinityCategory
Lulu 黃路梓茵7.16×Movies & TV
Dog breed2.04×Pets & Animals
Staycation4.27×Home & Garden
Historic site4.56×Arts & Culture
Home staging5.34×Home & Garden
Jesse Plemons3.38×Movies & TV
UK garage5.11×Music & Radio
edureka33.25×Business & Career
Mangaka3.83×Literature
Chalco de Díaz Covarrubias13.56×Travel & Leisure
Elsword14.24×Games
Nebraska Cornhuskers football3.06×Sports
Natural rubber1.75×Cars & Mobility
Atkins diet4.29×Health
Bank account1.58×Business & Career
Vocal harmony2.87×Music & Radio
Lindsey Shaw6.53×Movies & TV
CAC 403.2×Business & Career
Urban horticulture2.04×Home & Garden
David Yurman1.74×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Career assessment audience
TraitClusterScore
Career OrientationPOWER2.81
Early Adopter MentalityPOWER2.06
PatriotismCONSERVATISM1.83
TravellingTHRILL1.65
Risk AppetiteTHRILL1.56
Need for SecurityCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Career assessment
CountryShare
United States17.8%
Canada13.0%
India12.5%

See Career assessment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Career assessment have in United States?

Career assessment has an estimated audience of 334,644 people in United States, concentrated in California and Texas.

What is the gender split and age of Career assessment fans?

59.6% of Career assessment fans are female, 40.4% are male, with an average age of 40.0 years.

Which brands do Career assessment fans like most?

Career assessment fans show strongest brand affinity for Lulu 黃路梓茵 (7.16×), Dog breed (2.04×), and Staycation (4.27×) over the country average.

Where do Career assessment fans live in United States?

Career assessment fans in United States are most concentrated in California (reach 38,456), Texas (reach 31,725), and Florida (reach 21,697). These three regions account for the largest share of the active audience.

What other brands do Career assessment fans also like?

Beyond Career assessment itself, the audience over-indexes on Dog breed (2.04×), Staycation (4.27×), Historic site (4.56×), and Home staging (5.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Career assessment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.