Catchphrase Audience in United States

Catchphrase logo

Catchphrase has an estimated audience of 4,253,046 people in United States. 50.8% are female, 49.2% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Emperor Entertainment Group, Passaic County, New Jersey, Nationality, Israel.

The average Catchphrase fan in United States is 32.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Emperor Entertainment Group, Passaic County, New Jersey, with strongest over-indexing on Urban Outfitters (2.96× the country average). Demographically, the Catchphrase audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Catchphrase fans

Demographic split for Catchphrase audience in United States
MetricValue
Female50.8%
Male49.2%
Average age32.9
Estimated audience size4,253,046

Audience persona

The typical Catchphrase fan in United States is balanced, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Catchphrase in United States
RegionReachAffinity
California656,2701.4×
Texas496,0111.36×
Florida381,7751.33×
New York264,7131.11×
Georgia166,8781.27×
North Carolina147,4441.15×
Virginia145,1471.4×
Pennsylvania143,8181×
Illinois140,2610.99×
New Jersey120,5711.11×
Ohio113,1490.86×
Washington106,0951.24×
Michigan105,7140.95×
Arizona103,4751.19×
Tennessee84,2030.99×
Maryland82,4451.13×
Indiana78,9511.02×
Massachusetts77,4190.92×
Missouri68,2171×
South Carolina65,4411.02×
Louisiana62,8471.15×
Alabama60,8561.02×
Colorado55,6000.83×
Minnesota54,8370.9×
Wisconsin52,0400.81×
Oklahoma48,8631.03×
Oregon48,7991×
Kentucky46,0300.86×
Nevada43,0711.05×
Mississippi38,9531.11×
Iowa38,0201.09×
Connecticut37,6950.88×
Utah37,3030.98×
Kansas33,8741.01×
Arkansas31,6890.9×
Hawaii24,3831.33×
West Virginia21,4991.09×
Nebraska21,2821×
New Mexico20,1550.94×
Idaho18,8520.88×
Washington, District of Columbia14,9641.17×
Rhode Island11,3550.84×
New Hampshire11,3130.68×
Maine10,1990.67×
Delaware10,1690.87×
North Dakota8,6090.99×
Alaska8,1130.89×
South Dakota8,0660.82×
Montana7,2290.61×
Vermont3,9590.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Catchphrase audience
BrandAffinityCategory
Urban Outfitters2.96×Shopping
Emperor Entertainment Group15.95×Business & Career
Passaic County, New Jersey13.91×Travel & Leisure
Nationality2.25×Politics & Society
Israel2.21×Travel & Leisure
Home Delivery3.22×Food & Beverages
Bank account2.1×Business & Career
nbc chicago4.61×Movies & TV
Natural rubber1.63×Cars & Mobility
Home equity1.51×Home & Garden
Electrolyte3.39×Health
Captain America (1990 film)3.03×Movies & TV
South Asian cuisine5.66×Food & Beverages
Winemaking2.8×Food & Beverages
Google Photos1.5×Technology & Electronics
Home staging3.14×Home & Garden
Grammarly2.79×Business & Career
Wikia1.92×Internet & Social Media
Erie County, New York5.14×Travel & Leisure
Buying a House3.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Catchphrase audience
TraitClusterScore
PatriotismCONSERVATISM2.53
LGBTQ+ IdentityOPEN2.02
Early Adopter MentalityPOWER1.42
ExtroversionTHRILL1.41
Risk AppetiteTHRILL1.41
SpiritualityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Catchphrase
CountryShare
United States56.0%
Mexico7.8%
Brazil6.6%

See Catchphrase audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Catchphrase have in United States?

Catchphrase has an estimated audience of 4,253,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Catchphrase fans?

50.8% of Catchphrase fans are female, 49.2% are male, with an average age of 32.9 years.

Which brands do Catchphrase fans like most?

Catchphrase fans show strongest brand affinity for Urban Outfitters (2.96×), Emperor Entertainment Group (15.95×), and Passaic County, New Jersey (13.91×) over the country average.

Where do Catchphrase fans live in United States?

Catchphrase fans in United States are most concentrated in California (reach 656,270), Texas (reach 496,011), and Florida (reach 381,775). These three regions account for the largest share of the active audience.

What other brands do Catchphrase fans also like?

Beyond Catchphrase itself, the audience over-indexes on Emperor Entertainment Group (15.95×), Passaic County, New Jersey (13.91×), Nationality (2.25×), and Israel (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Catchphrase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.