A data profile of the people who buy, follow and care about Celesta in United States — modelled from more than twelve digital signal sources. Celesta has an estimated audience of 2,298,629 people in United States.
The average Celesta fan in United States is 39.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Britney Spears, Non-alcoholic beverage, Pharmacy, with strongest over-indexing on Britney Spears (2.19× the country average).
Demographically, the Celesta audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Celesta fan in United States is more female, around 39.7 years old, with strong Community Orientation tendencies and a notable affinity for Britney Spears.
The key figures that characterise the Celesta profile in United States.
75.5% are female, 24.5% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 39.7 |
| Estimated audience size | 2,298,629 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 17% |
Where the Celesta audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~30K | 1.53× | |
| 02 | Washington | ~60K | 1.25× | |
| 03 | Oregon | ~30K | 1.23× | |
| 04 | Iowa | ~20K | 1.23× | |
| 05 | Massachusetts | ~60K | 1.22× | |
| 06 | Maine | ~9K | 1.15× | |
| 07 | Alabama | ~40K | 1.14× | |
| 08 | Vermont | ~5K | 1.13× | |
| 09 | Oklahoma | ~30K | 1.08× | |
| 10 | Indiana | ~40K | 1.06× | |
| 11 | Missouri | ~40K | 1.06× | |
| 12 | Minnesota | ~40K | 1.06× | |
| 13 | Idaho | ~10K | 1.06× | |
| 14 | Colorado | ~40K | 1.05× | |
| 15 | California | ~300K | 1.04× | |
| 16 | Wisconsin | ~40K | 1.04× | |
| 17 | New Hampshire | ~9K | 1.03× | |
| 18 | Pennsylvania | ~80K | 1.01× | |
| 19 | Kansas | ~20K | 1.01× | |
| 20 | Alaska | ~5K | 1.01× | |
| 21 | North Carolina | ~70K | 1.00× | |
| 22 | Virginia | ~60K | 1.00× | |
| 23 | Maryland | ~40K | 1.00× | |
| 24 | Kentucky | ~30K | 1.00× | |
| 25 | Arkansas | ~20K | 1.00× | |
| 26 | Rhode Island | ~7K | 1.00× | |
| 27 | Washington, District of Columbia | ~7K | 1.00× | |
| 28 | Ohio | ~70K | 0.99× | |
| 29 | Connecticut | ~20K | 0.99× | |
| 30 | Nebraska | ~10K | 0.99× | |
| 31 | Montana | ~6K | 0.99× | |
| 32 | Tennessee | ~50K | 0.98× | |
| 33 | New York | ~100K | 0.97× | |
| 34 | New Mexico | ~10K | 0.97× | |
| 35 | Mississippi | ~20K | 0.96× | |
| 36 | South Dakota | ~5K | 0.95× | |
| 37 | Michigan | ~60K | 0.94× | |
| 38 | South Carolina | ~30K | 0.94× | |
| 39 | North Dakota | ~4K | 0.94× | |
| 40 | Hawaii | ~9K | 0.93× | |
| 41 | West Virginia | ~10K | 0.92× | |
| 42 | Illinois | ~70K | 0.91× | |
| 43 | Georgia | ~60K | 0.91× | |
| 44 | Delaware | ~6K | 0.90× | |
| 45 | Louisiana | ~30K | 0.88× | |
| 46 | Florida | ~100K | 0.85× | |
| 47 | Texas | ~200K | 0.84× | |
| 48 | Arizona | ~40K | 0.82× | |
| 49 | New Jersey | ~50K | 0.80× | |
| 50 | Nevada | ~20K | 0.76× |
The strongest cross-interests of the Celesta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atlético Madrid | Sports | 2.64× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.60× | ||
| 03 | Britney Spears | Music & Radio | 2.19× | ||
| 04 | Tom Hardy | Movies & TV | 2.16× | ||
| 05 | Madonna | Music & Radio | 1.98× | ||
| 06 | Paris Saint-Germain | Sports | 1.97× | ||
| 07 | Fanatics | Fashion & Accessoires | 1.89× | ||
| 08 | Jessica Alba | Movies & TV | 1.83× | ||
| 09 | Internet celebrity | Internet & Social Media | 1.81× | ||
| 10 | Employment agency | Business & Career | 1.73× | ||
| 11 | Ryan Reynolds | Movies & TV | 1.68× | ||
| 12 | Day spa | Beauty & Wellness | 1.62× | ||
| 13 | Angelina Jolie | Movies & TV | 1.62× | ||
| 14 | Rail transport | Travel & Leisure | 1.55× | ||
| 15 | Lane Bryant | Fashion & Accessoires | 1.54× | ||
| 16 | Pharmacy | Business & Career | 1.53× | ||
| 17 | Jennifer Lawrence | Movies & TV | 1.53× | ||
| 18 | Charitable organization | Politics & Society | 1.51× | ||
| 19 | Private equity | Business & Career | 1.51× | ||
| 20 | Public transport | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Career Orientation | POWER | 1.38× | |
| Tradition | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.44× | |
| Sports Activity | POWER | 0.66× | |
| Luxury Orientation | PREMIUM | 0.66× |
Celesta has an estimated audience of 2,298,629 people in United States, concentrated in California and Texas.
75.5% of Celesta fans are female, 24.5% are male, with an average age of 39.7 years.
Celesta fans show strongest brand affinity for Britney Spears (2.19×), Non-alcoholic beverage (2.6×), and Pharmacy (1.53×) over the country average.
Celesta fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Celesta itself, the audience over-indexes on Non-alcoholic beverage (2.6×), Pharmacy (1.53×), Internet celebrity (1.81×), and Charitable organization (1.51×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Celesta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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