CertainTeed Audience in United States

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CertainTeed has an estimated audience of 389,170 people in United States. 28.2% are female, 71.8% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Israel, Historic site, JDSU, Home staging.

The average CertainTeed fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Israel, Historic site, with strongest over-indexing on Alaska (3.33× the country average). Demographically, the CertainTeed audience skews more male with an average age of 42.0, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of CertainTeed fans

Demographic split for CertainTeed audience in United States
MetricValue
Female28.2%
Male71.8%
Average age42.0
Estimated audience size389,170

Audience persona

The typical CertainTeed fan in United States is more male, around 42.0 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for CertainTeed in United States
RegionReachAffinity
California23,2880.54×
Texas23,0510.69×
Florida21,3810.81×
Pennsylvania20,0321.53×
Georgia19,6131.64×
North Carolina18,9421.62×
Michigan17,6931.74×
Ohio17,4591.46×
Missouri16,0082.55×
New York15,8410.73×
Illinois10,9780.85×
Massachusetts10,5631.38×
New Jersey10,2871.04×
Virginia9,1120.96×
Maryland8,6611.29×
Minnesota8,6451.55×
Washington8,2461.06×
Kentucky6,9511.42×
Kansas6,7622.2×
Wisconsin6,6201.13×
South Carolina6,0251.03×
Tennessee5,6620.73×
Indiana5,3520.75×
Arkansas5,0261.57×
Oregon4,9341.11×
Louisiana4,6040.92×
Colorado4,5700.75×
Connecticut4,0821.05×
Alabama3,1900.59×
West Virginia3,0461.68×
Oklahoma2,8500.66×
Iowa2,5950.81×
New Hampshire2,5101.64×
Utah2,1030.6×
Arizona1,9650.25×
Maine1,9301.38×
Nevada1,7100.45×
Rhode Island1,5081.22×
Nebraska1,4900.76×
Delaware1,3571.26×
Mississippi1,3240.41×
Idaho9820.5×
Hawaii8870.53×
Washington, District of Columbia7360.63×
Montana6060.56×
Vermont5900.86×
South Dakota5560.62×
North Dakota5260.66×
New Mexico3030.16×
Alaska2410.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CertainTeed audience
BrandAffinityCategory
Alaska3.33×Travel & Leisure
Israel3×Travel & Leisure
Historic site4.87×Arts & Culture
JDSU2.93×Business & Career
Home staging4.75×Home & Garden
Hipster8.63×Politics & Society
Vocal harmony3.48×Music & Radio
Eagan, Minnesota12.62×Shopping
Howard County, Maryland8.33×Travel & Leisure
Governor of Michigan5.07×Politics & Society
Building envelope6.52×Home & Garden
Nebraska Cornhuskers football2.39×Sports
College of the Holy Cross10.17×Business & Career
Jaws3.53×Movies & TV
Jesse Plemons2.17×Movies & TV
Tezz4.44×Movies & TV
Noodle (Gorillaz)2.07×Music & Radio
The Gruffalo (film)10.32×Movies & TV
Cam Ward2.13×Sports
Yahoo Sports Fantasy3.87×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CertainTeed audience
TraitClusterScore
DIY MentalityTHRILL1.93
Career OrientationPOWER1.71
Quality AwarenessPREMIUM1.6
SustainabilityBALANCE1.39
Convenience OrientationPREMIUM1.31
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for CertainTeed
CountryShare
United States82.5%
Canada8.4%
India1.8%

See CertainTeed audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does CertainTeed have in United States?

CertainTeed has an estimated audience of 389,170 people in United States, concentrated in California and Texas.

What is the gender split and age of CertainTeed fans?

28.2% of CertainTeed fans are female, 71.8% are male, with an average age of 42.0 years.

Which brands do CertainTeed fans like most?

CertainTeed fans show strongest brand affinity for Alaska (3.33×), Israel (3×), and Historic site (4.87×) over the country average.

Where do CertainTeed fans live in United States?

CertainTeed fans in United States are most concentrated in California (reach 23,288), Texas (reach 23,051), and Florida (reach 21,381). These three regions account for the largest share of the active audience.

What other brands do CertainTeed fans also like?

Beyond CertainTeed itself, the audience over-indexes on Israel (3×), Historic site (4.87×), JDSU (2.93×), and Home staging (4.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CertainTeed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.