Rascasse Audience Intelligence

Charlie and the Chocolate Factory Audience in United States

A data profile of the people who buy, follow and care about Charlie and the Chocolate Factory in United States — modelled from more than twelve digital signal sources. Charlie and the Chocolate Factory has an estimated audience of 2,128,205 people in United States.

#804among Movie / TV Show / Series in United States#2069in Movies & TV

The average Charlie and the Chocolate Factory fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monsters, Megamind, Mila Kunis, with strongest over-indexing on Monsters (16.23× the country average).

Demographically, the Charlie and the Chocolate Factory audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charlie and the Chocolate Factory fan in United States is more female, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Monsters.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charlie and the Chocolate Factory profile in United States.

Audience size
2.1M
in United States
Gender
66.1%♀
33.9% male
Age
32.7
average years
Country rank
#13577
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charlie and the Chocolate Factory viewers

66.1% are female, 33.9% are male, average age 32.7.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Charlie and the Chocolate Factory audience in United States
MetricValue
Female66.1%
Male33.9%
Average age32.7
Estimated audience size2,128,205
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Charlie and the Chocolate Factory audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Charlie and the Chocolate Factory audience comes from United States.

Worldwide audience distribution share by country for Charlie and the Chocolate Factory
CountryShare
Japan34.2%
United States15.1%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charlie and the Chocolate Factory audience in United States is strongest.

Fig. 05

Top regions by affinity

Charlie and the Chocolate Factory fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.41×
02Arizona~50K1.20×
03New Mexico~10K1.19×
04Idaho~10K1.19×
05Oklahoma~30K1.16×
06Missouri~40K1.14×
07Indiana~40K1.13×
08California~200K1.10×
09Texas~200K1.07×
10Kentucky~30K1.07×
11Arkansas~20K1.07×
12Kansas~20K1.07×
13Tennessee~40K1.06×
14Nevada~20K1.05×
15Iowa~20K1.05×
16Alaska~4K1.05×
17Ohio~60K1.04×
18Alabama~30K1.03×
19Oregon~20K1.03×
20Nebraska~10K1.03×
21Montana~6K1.02×
22North Dakota~4K1.02×
23Washington~40K1.01×
24Colorado~30K1.01×
25South Dakota~5K1.01×
26Pennsylvania~70K1.00×
27West Virginia~9K1.00×
28Michigan~50K0.99×
29Wisconsin~30K0.98×
30Illinois~60K0.97×
31North Carolina~60K0.97×
32Minnesota~30K0.97×
33Louisiana~20K0.97×
34Mississippi~20K0.97×
35Georgia~60K0.96×
36Connecticut~20K0.96×
37New Hampshire~7K0.95×
38Maine~7K0.92×
39Florida~100K0.91×
40South Carolina~30K0.91×
41Virginia~40K0.90×
42Rhode Island~6K0.90×
43Delaware~5K0.89×
44Maryland~30K0.88×
45Vermont~3K0.88×
46New Jersey~40K0.86×
47Hawaii~7K0.86×
48New York~90K0.85×
49Massachusetts~30K0.85×
50Washington, District of Columbia~4K0.62×
Fig. 06

Affinity by region

Affinity by region — Charlie and the Chocolate Factory, United States
0.62×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charlie and the Chocolate Factory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charlie and the Chocolate Factory audience
#·InterestCategoryAffinity×
01MegamindMovies & TV16.71×
02Meet the RobinsonsMovies & TV16.71×
03Kung Fu PandaMovies & TV16.61×
04MonstersMovies & TV16.23×
05Jill ScottMusic & Radio16.20×
06Mila KunisMovies & TV14.26×
07ZootopiaMovies & TV12.37×
08DumboMovies & TV10.78×
09ShrekMovies & TV9.12×
10Finding NemoMovies & TV8.96×
11Kristen BellMovies & TV6.69×
12Kelly OsbourneMusic & Radio6.53×
13Johnny DeppMovies & TV5.56×
14Anne HathawayMovies & TV5.20×
15Scooby-DooMovies & TV3.28×
16FedExBusiness & Career3.01×
17SubwayFood & Beverages2.83×
18Pizza HutFood & Beverages2.66×
19McDonald'sFood & Beverages2.11×
20PinterestInternet & Social Media1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charlie and the Chocolate Factory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charlie and the Chocolate Factory audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Convenience OrientationPREMIUM1.73×
Urban LifestyleOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charlie and the Chocolate Factory audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Design AffinityPREMIUM0.77×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charlie and the Chocolate Factory have in United States?

Charlie and the Chocolate Factory has an estimated audience of 2,128,205 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Charlie and the Chocolate Factory viewers?

66.1% of Charlie and the Chocolate Factory fans are female, 33.9% are male, with an average age of 32.7 years.

03

Which brands do Charlie and the Chocolate Factory fans like most?

Charlie and the Chocolate Factory fans show strongest brand affinity for Monsters (16.23×), Megamind (16.71×), and Mila Kunis (14.26×) over the country average.

04

Where do Charlie and the Chocolate Factory fans live in United States?

Charlie and the Chocolate Factory fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Charlie and the Chocolate Factory fans also like?

Beyond Charlie and the Chocolate Factory itself, the audience over-indexes on Megamind (16.71×), Mila Kunis (14.26×), Zootopia (12.37×), and Meet the Robinsons (16.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charlie and the Chocolate Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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