Rascasse Audience Intelligence

Chase Matthew Audience in United States

A data profile of the people who buy, follow and care about Chase Matthew in United States — modelled from more than twelve digital signal sources. Chase Matthew has an estimated audience of 645,537 people in United States.

#99among Country music in United States#7428among Person in United States#4306in Music & Radio

The average Chase Matthew fan in United States is 39.4 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Texas.

Top brand affinities include Kane Brown, Darius Rucker, Chris Stapleton, with strongest over-indexing on Kane Brown (15.21× the country average).

Demographically, the Chase Matthew audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chase Matthew fan in United States is more female, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Kane Brown.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chase Matthew profile in United States.

Audience size
646K
in United States
Gender
63.5%♀
36.5% male
Age
39.4
average years
Country rank
#31419
Person in United States
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chase Matthew fans

63.5% are female, 36.5% are male, average age 39.4.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Chase Matthew audience in United States
MetricValue
Female63.5%
Male36.5%
Average age39.4
Estimated audience size645,537
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Chase Matthew audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4923%
50+19%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Chase Matthew audience comes from United States.

Worldwide audience distribution share by country for Chase Matthew
CountryShare
United States89.7%
Australia4.3%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chase Matthew audience in United States is strongest.

Fig. 05

Top regions by affinity

Chase Matthew fans by region: top regions in United States
#RegionReachAffinity×
01Maine~5K2.56×
02Alaska~3K2.21×
03Tennessee~30K2.16×
04Kentucky~20K2.07×
05Iowa~9K1.79×
06West Virginia~4K1.60×
07Arkansas~8K1.59×
08South Dakota~2K1.50×
09Wyoming~1K1.34×
10Nebraska~4K1.24×
11Indiana~10K1.22×
12Idaho~4K1.20×
13Ohio~20K1.18×
14Wisconsin~10K1.17×
15Missouri~10K1.15×
16Minnesota~9K1.13×
17Michigan~20K1.12×
18North Dakota~1K1.12×
19Alabama~9K1.05×
20Oklahoma~7K1.05×
21Kansas~5K0.99×
22New Hampshire~2K0.97×
23Montana~2K0.97×
24Delaware~1K0.91×
25Mississippi~4K0.90×
26North Carolina~20K0.89×
27South Carolina~8K0.88×
28New Mexico~2K0.86×
29Virginia~10K0.84×
30Louisiana~6K0.84×
31Pennsylvania~20K0.80×
32Washington~9K0.79×
33Arizona~9K0.78×
34Oregon~5K0.78×
35Utah~4K0.75×
36Colorado~6K0.71×
37Illinois~10K0.68×
38Rhode Island~1K0.68×
39Hawaii~2K0.65×
40Georgia~10K0.64×
41Washington, District of Columbia~1K0.62×
42Connecticut~3K0.56×
43Maryland~6K0.55×
44Nevada~3K0.55×
45Florida~20K0.54×
46Massachusetts~6K0.52×
47Texas~20K0.43×
48New York~10K0.41×
49New Jersey~6K0.39×
50California~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Chase Matthew, United States
0.33×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chase Matthew audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chase Matthew audience
#·InterestCategoryAffinity×
01Florida Georgia LineMusic & Radio16.10×
02Kane BrownMusic & Radio15.21×
03Lady AntebellumMusic & Radio14.29×
04Darius RuckerMusic & Radio13.72×
05Kelsea BalleriniMusic & Radio11.69×
06John DenverMusic & Radio9.21×
07Chris StapletonMusic & Radio9.00×
08Kacey MusgravesMusic & Radio8.71×
09Waylon JenningsMusic & Radio8.42×
10Alan JacksonMusic & Radio7.98×
11Toby KeithMusic & Radio7.14×
12Tim McGrawMusic & Radio6.89×
13Willie NelsonMusic & Radio6.06×
14Kid RockMusic & Radio5.54×
15Keith UrbanMusic & Radio5.12×
16RockabillyFashion & Accessoires3.20×
17Britney SpearsMusic & Radio3.12×
18TicketmasterTravel & Leisure2.30×
19Hobby LobbyHome & Garden1.75×
20Chick-fil-AFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chase Matthew audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chase Matthew audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Community OrientationOPEN1.52×
ExtroversionTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chase Matthew audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Design AffinityPREMIUM0.77×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chase Matthew have in United States?

Chase Matthew has an estimated audience of 645,537 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of Chase Matthew fans?

63.5% of Chase Matthew fans are female, 36.5% are male, with an average age of 39.4 years.

03

Which brands do Chase Matthew fans like most?

Chase Matthew fans show strongest brand affinity for Kane Brown (15.21×), Darius Rucker (13.72×), and Chris Stapleton (9×) over the country average.

04

Where do Chase Matthew fans live in United States?

Chase Matthew fans in United States are most concentrated in Tennessee (reach ~30K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Chase Matthew fans also like?

Beyond Chase Matthew itself, the audience over-indexes on Darius Rucker (13.72×), Chris Stapleton (9×), Kelsea Ballerini (11.69×), and Florida Georgia Line (16.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in United States

See Chase Matthew audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chase Matthew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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